Marketing and Communications We're all in this ... - Cincinnati State

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6/23/11 COMMENCEMENT
And that’s not all. In fact, we’re revising, ramping up, and kicking off a whole lot of new marketing and communication initiatives.
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Marketing and Communications We’r
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We’re all in this together!
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We welcome your feedback.
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JEAN MANNING Vice President, Market
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CINDY BRUESTLE Communications Coord
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LOIS TIERNAN Executive Assistant
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Did you know?
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The public.
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The media.
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Social media.
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Current and future students.
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High school guidance counselors.
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Our goals and objectives:
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External and internal marketing and
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External marketing & communication
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Internal marketing & communication
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Internal marketing & communication
Page 35 and 36: Through advertising we create.
Page 37 and 38: Through billboards we design.
Page 39 and 40: Through the Daily News we send.
Page 41 and 42: Through the websites we maintain.
Page 43 and 44: Through the creation of various oth
Page 45 and 46: The entire Cincinnati State communi
Page 47 and 48: What can we do for you?
Page 49 and 50: PRINT PUBLICATIONS Brochures, flyer
Page 51 and 52: PHOTOGRAPHY Special events, everyda
Page 53 and 54: DIGITAL MEDIA Websites, online acti
Page 55 and 56: APPAREL & LOGO ITEMS Shirts, unifor
Page 57 and 58: A logical process… • It starts
Page 59 and 60: A logical process… We will give y
Page 61 and 62: A logical process… To work proact
Page 63: A streamlined tactic… Once you ha
Page 66 and 67: Endorsement Policy • The policy:
Page 68 and 69: Logo Usage/Licensing Policy • The
Page 70 and 71: Media Relations Policy • The poli
Page 72 and 73: Social Media Policy • The policy:
Page 74 and 75: Text Message Policy • The policy:
Page 76 and 77: THE END RESULT: We are better able
Page 78 and 79: What else are we planning?
Page 80 and 81: Our first endeavor: DAILY NEWS
Page 82 and 83: And some really EXCITING EVENTS!
Page 84 and 85: 5/1/11 CINCINNATI STATE DAY AT THE
Page 88 and 89: Including… • Marketing Strategi
Page 90 and 91: Our employees are one of our most v
Page 92 and 93: INVITATIONS TO SCHOOL EVENTS Help D
Page 94 and 95: Remember… We’re all in this tog
Page 96 and 97: JOIN IN THE FUN!
Page 98: Feedback. Questions? Suggestions!
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Marketing and Communications We're all in this ... - Cincinnati State

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