Ornamental Plants - Directorate General for National Export ...

DJPEN/MJL/XXI/09/2011 

INDONESIA 

Exotic and 

Brightly Colored 

Ornamental 

Plants 

What’s Inside 

The beauty of Indonesian ornamental plants has been 

admired by many countries. Located in the tropical climate 

zone, Indonesia is home to various ornamental plants from 

flowers, ferns to trees. Indonesia is also lucky to have various 

geographical features with their unique plants, from coastal 

and lowland areas to hilly and mountainous regions. The 

sprawling archipelago is also known for its dense tropical 

rainforest, home many exotic plants such as wild orchid. Some 

of these ornamental plants are natives to Indonesia while 

others are from other countries and climate zones but grow 

well in Indonesia. International standards, such as Good 

Agricultural Practices, have been implemented by farmers 

across Indonesia to increase the export of Indonesian 

ornamental plants. International growers and ornamental 

plant enthusiasts will surely find this month edition of Export 

News to be an invaluable source of Indonesian ornamental 

plants and growers. 

djpen.kemendag.go.id

from 

EDITOR’S 

DESK 

Advisor : 

Hesti Indah Kresnarini 

Editor in Chief : 

Indrasari Wisnu Wardhana 

Managing Editor : 

R.A. Marlena 

Editors : 

Sugiarti 

Writer : 

Hendro Manurung 

Design : 

Karnaen Nafed 

Editorial Addresses : 

DIRECTORATE GENERAL FOR 

NATIONAL EXPORT DEVELOPMENT 

Ministry of Trade Republic of Indonesia 

Jl. M.I. Ridwan Rais No.5 

Jakarta 10110 – Indonesia 

Phone: +62 21 3858171 

Fax: +62 21 23528652 

Email: p2ie@kemendag.go.id 

Website: http://djpen.kemendag.go.id 

Published by : 

DIRECTORATE GENERAL FOR 

NATIONAL EXPORT DEVELOPMENT 

Ministry of Trade Republic of Indonesia 

Dear Valued Readers, 

Welcome to the September issue of Export News. As 

promised, we will continue to update you with the latest 

information on the best products of Indonesia. In this 

edition, we feature one of our best innovative creations in 

the field of Ornamental Plants. 

The Directorate General of the National Export 

Development, Trade Ministry, always makes every effort to 

promote quality export products from Indonesia, through 

domestic and overseas promotions. We have numerous 

promotional media to introduce Indonesian products. One 

of them is Export News, an English-language bulletin. 

In the September 2011 edition, Export News bulletin 

brings you the information on Indonesia Ornamental Plant. 

Ornamental Plants products is one of Indonesia's flagship 

products that we will promote through the Export News 

bulletin. The bulletin will be distributed to all Indonesian 

representatives abroad. 

Speaking about the pride of Indonesian Ornamental 

Plants, recently we already have started to see and feel the 

progress. Along with that, we believe the increase the 

progress of the Ornamental Plants products will follow suit. 

Among Ornamental Plants products that are the pride of 

supplier of cut flowers of aster, roses, tagetes, gerbera, 

dahlia, gladiolus, chrysanthemum, carnation, lily and 

amaryllis and many others. 

The supplay activity of Indonesian Ornamental Plants is 

clearly a major driving force for the growth and 

development of Indonesian Ornamental Plants, the 

September edition of Export News provide information on 

several producers and showing the creativity and 

professionalism of reliable Indonesian human resources. 

We hope that the information in this bulletin will be useful 

for our readers to get business partners in Indonesia. We 

wish you every success in your ventures to establish 

business relations with Indonesian business people. 

DITJEN PEN/MJL/87/IX/2011 

Thank you 

2 

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011

Barcelona 

Calle Aribau 250, lantai dasar 

Phone : (+34 934111662) 

Fax : (+34 934146188) 

Email : itpcbcn@yahoo.com 

Budapest 

Indonesian Trade Promotion Center (ITPC) 

Bajcsy Zslinszky ut 12, 2nd floor No. 205 

Budapest 1051 

Phone : (36-1) 3176382 

Fax : (36-1) 2660572 

Email : inatrade@itpc-bud.hu 

Busan 

#103 Korea Express Building 

1211-1 Choryang Dong, Dong-Gu 

Busan, South Korea 

(Part Of 1st Fl, Korea Express Building) 

Phone : (82-51) 4411708 

Fax : (82-51) 4411629 

Email : itpc-kor@depdag.go.id 

Chennai 

Ispahani Center - 3rd Floor 

123/124, Nungambakkan 

High Road, Chennai, India 600034 

Phone : (91-44) 42089196 

Fax : (91-44) 42089197 

Email : itpcchennai@yahoo.com 

Website : www.itpcchennai.com 

Chicago 

70 West Erie Street, 3rd Floor 

Chicago, Illinois 60610 USA 

Phone : (+312) 6402463 

Fax : (+312) 6402648 

Email : hotmidap@yahoo.com 

Dubai 


Arbift Tower4 floor # 403 

Baniyas street Deira 

PO.Box 41664, Dubai – UAE 

Phone : (971-4) 2278544 

Fax : (971-4) 2278545 

Email : itpcdxb@emirates.net.ae 

Website : www.itpcdxb.ae 

th 

The 26 

Exhibition - Trade Expo Forum 

Product presentation - Indonesia Iconic Pavilion 

Hamburg 

Indonesian Trade Promotion Centre (ITPC) 

Multi Buro Servise - Glokengisserwall 1720095 

Hamburg – Germany 

Phone : (49-40) 33313-333 

Fax : (49-40) 33313-377 

Email : inatrade@itpc-hh.com, 

inatrade@itpchamburg.de 

Jeddah 

Indonesia Trade Promotion Centre 

Al-Mualifin St. Al-Rehab 

District / 5. Po Box 10, Jeddah 21411 

Phone : (+966-2) 6711271 

Fax : (+966-2) 6730205 

Email : tpc.jed09@gmail.com, 

itpc.jed09@gmail.com 

Johanesburg 


Suite 02/E4,2nd floor,Village Walk,Sandton 

Po.Box 2146, RSA Johanesburg X 9916 

South Afrika 

Phone : (27-11) 8846240 

Fax : (27-11) 8846242 

Email : itpc@itpcjhb.ca.za 

Lagos 

5, Anifowoshe Street, Victoria Island, 

Lagos- Nigeria 

Phone : (+234-1) 4619865, 4619860 

Fax : (+234-1) 2613301 

Los Angeles 


3457, Wilshire Blvd,suite 101 

Los Angeles, Ca 90010,USA 

Phone : (213) 3877041 

Fax : (213) 3877047 

Email : itpcla@sbcglobal.net 

itpc-usa@depdag.go.id 

Website : www.itpcla.org 

Lyon 

L' European - 19 bld Euge 

ne Deruelle - 69003 Lyon 

Phone : +33 4 78 60 62 78 

Fax : +33 4 78 60 63 14 

Mexico 

CENIT Plaza Arquimedes , Office : 105 

Arquimedes No. 130 Polanco, 

Del. Miguel Hidalgo C.P 11570 MEXICO, D.F 

Phone : (52-55) 50836055, 50836057 

Fax : (52-55) 50836056 11 

Milan 

Via Vittor Pisani, 8 - 6° Piano 20124 

Milano (MI) - Italia 

Phone : +39 02 36598182 

Fax : +39 02 36598191 

Website : www.itpcmilan.com 

Email : itpcmilan@live.it 

Osaka 

Indonesian Trade Promotion centre (ITPC) 

Phone : (081-6) 66155350 

Fax : (081-6) 66155351 

Email : itpc@itpc.or.jp 

Website : www.itpc.or.jp 

Santiago 

7th Floor WTC Building, Torre Sur Oficina 706 

Nueva Tajamar 481 Las Condes, Santiago, Chile 

Phone : (56-2) 4410494 

Fax : (56-2) 4410495 

Email : itpc.santiago@123.cl 

Sao Paulo 


Brazil 01419.002 

Phone : (55-11) 32630472, 35411413 

Fax : (55-11) 32538126 

Email : itpcsp@terra.com.br 

Website : www.itpcsp.org 

Sydney 

Indonesiam Trade Promotion Center (ITPC) 

Level 2, 60 Pitt Street Sydney NSW 2000, 

Australia. 60.Pitt Street Level 2nd Sydney 

Phone : (61-2) 92528783 

Fax : (61-2) 92528784 

Website : www.itpcsydney.com 

Email : itpc-sydney@depdag.go.id; 

trade@itpcsydney.com 

Vancouver 

Georgia Business Centre 

1400-1500 West Georgia 

Vancouver, BC, V6G 2Z6, Canada 

Phone : 778 3734916, 778 3734904 

Fax : 604 7860078 

National Export Development 

DJPEN/MJL/XXI/09/2011 

In this issue 

From the Editor’s Desk 

Market Review: 

Indonesian Ornamental Plant products in 

the World Market 

List of Exporters 

Commercial Attaches 


2 

4 

10 

11 

12 

INDONESIA TRADE PROMOTION CENTER (ITPC) 

See you at... 

Trade Expo Indonesia 

1 9 - 2 3 O c t o b e r 2 0 1 1 

Jakarta International Expo (JIExpo) 

Kemayoran - Jakarta - Indonesia 

ITM 4-J-8, Adia and Pacific Trade center 2-1-10 

Nanko Kita, Suminoe-ku Osaka 559-0034, Japan 

Edificia Park Lane Alameda Santos 1787Conj III - 

11 Andar Cerqueira Cesar, Sao Paulo 

Indonesia 2011 

DGNED 

Directorate General for 

INDONESIA 

Exotic and 

Brightly Colored 

Ornamental 

Plants 

What’s Inside 

The beauty of Indonesian ornamental plants has been 

admired by many countries. Located in the tropical climate 

zone, Indonesia is home to various ornamental plants from 

flowers, ferns to trees. Indonesia is also lucky to have various 

geographical features with their unique plants, from coastal 

and lowland areas to hilly and mountainous regions. The 

sprawling archipelago is also known for its dense tropical 

rainforest, home many exotic plants such as wild orchid. Some 

of these ornamental plants are natives to Indonesia while 

others are from other countries and climate zones but grow 

well in Indonesia. International standards, such as Good 

Agricultural Practices, have been implemented by farmers 

across Indonesia to increase the export of Indonesian 

ornamental plants. International growers and ornamental 

plant enthusiasts will surely find this month edition of Export 

News to be an invaluable source of Indonesian ornamental 

plants and growers. 

www.djpen.kemendag.go.id 

www.nafedve.com 

Hot issue 

Exceptional nature Indonesia with the completeness of the colorful 

ornamental plants. Various species of orchids, gladiolus, 

chrysanthemums, daisies, gerberas, dahlias, anthurium and tasty 

evening (Polyanthes tuberosa), lilies and roses. Gladiolus planted in 

stages so that harvests can be done continuously. In some areas, the 

old plant left to produce the ball, generally, yellow, red varieties of 

pink, red and black are popular. Chrysanthemums grown in open 

fields; white white chrysanthemum flowers are planted to produce 

one large, whereas the yellow and red varieties to three flowering 

shoots; rejuvenation performed after 18 months. Aster, Gerbera, 

dahlias and more widely planted in North Sumatra from the 

chrysanthemum. Some flowers are also sold without ba 

Chrysanthemum, is one type of cut flowers are quite familiar to 

humans. Not only in Indonesia but is also well known in the world. 

That's because the prospect of chrysanthemum cultivation as cut 

flowers are very bright, supported by a very potential market, 

because chrysanthemum plants is one of the important cut flower 

crop in the world. Among these potential markets are Germany, 

Britain, Switzerland, Italy, Austria, America States, Sweden and so 

on. 

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 3

market review 

Indonesian 

Ornamental Plant 

Products in the World Market 

Indonesia is the world's largest archipelago of 

more than 13,000 islands with a total coastline of 

81,000 kilometers. With a population of 190 

million, Indonesia is the world's fourth most 

populous nation after China, India and the United 

States. 

The country is in the process of accelerating the 

d e velopment o f i t s e c o n o my t h rough 

industrialization on the basis of self reliance, 

including rural economy. This will create 

employment opportunities and improve the 

welfare of millions of people living in the rural 

areas, as well as increase production quantitatively 

and qualitatively to meet the growing demand of 

the rapidly expanding population. This will offer 

strong investment opportunities especially for 

floriculture and other horticultural crops. 

Ornamental horticulture, especially cut flower 

production has sprouted from cultural and hobby 

based activities into a lively and prospective 

business. Current government efforts to monitor 

the domestic and global demand and production 

has provided sufficient evidence that the cut 

flower industry could contribute substantially to 

4 


market review 

the GDP of Indonesia. A productive cut flower 

industry could provide additional economic 

strength into the process of industrialization in the 

21st century. The government policy on 

horticulture development is directed to: 

- stimulate investment and create opportunity in 

the horticultural sector, based on agribusiness 

orientation; 

- reduce the sharp price fluctuation in order to 

maintain economic stability; 

- reduce import and increase export, to raise 

foreign exchange earnings; 

- create job opportunities and increase community 

income; 

- fulfill the demand for beauty, harmony and 

natural environment. 

a) Jabotabek : Jakarta, Bogor, Tanggerang 

and Bekasi 

b) North 

Sumatera : 

c) Riau : Riau Islands 

Brastagi, Kabanjahe, Tanjung, 

Morawa and Medan 

d) West Java : Cipanas, Cianjur, Bogor, 

Cisarua/Lembang Sukabumi 

Tasik Malaya 

e) Central 

Java : 

Bandungan, Yogyakarta 

Magelang, Tegal, Pemalang 

and Purbalingga 

f) East Java : Tretes, Batu, Pujon, Pasuruan 

and Madura 

In the sixth Five Year Development Programme 

(Pelita VI), expected contribution from 

horticultural commodities to Product Domestic 

Bruto is 6.1 percent and growth of horticultural 

production is 5 percent per year (Repelita VI 

Pertanian, 1992). Approaches in the Second Long 

Term Development Plan for the horticultural 

sector will be focused on agribusiness orientation 

which is modern, economically efficient and 

sustainable. 

2. Present Situation of Cut Flower Production 

Production centers of cut flower and ornamental 

plants have mostly developed on the basis of 

climatological and soil conditions and their 

distance from larger cities. Main production 

centres at present are:Due to the lack of statistical 

information, it is difficult to obtain figures about 

total area cultivated, production and productivity. 

For development purposes it is necessary to keep 

track of these data as is done for other horticultural 

crops. The most important cities with regard to 

existing flower and ornamental sales as well as 

growing of orchids and ornamental plants are: 

Java : Jakarta, Bandong, Semarang, Malang 

and Surabaya 

Sumatera : 

Medan 

Bali : Denpasar 

Sulawesi : 

West Jakarta 

Ujung Pandang 

The main features of the production centers for 

flowers and ornamental plants in Indonesia are 

described here under: 

Jakarta (Jabotabek) 

In general, every large city has its own orchid 

gardens which supply its own consumers. In 

Jakarta however, due to a scarcity of land and high 

price, orchid growers make investments outside 

Jakarta, for example in Tanggerang, Bogor and 

Bekasi. Estimates of a 1993 census by DKI Jakarta 

reveal that a total of 102 hectares were cultivated 

under orchids and ornamental plants. Of this, 73 

percent or 75 ha were in use for orchids. Orchid 

genera mostly grown by Jakarta growers are 

Dendrobium, Vanda, Arachnis, Oncidium, 

Phalaenopsis and Cattleya. 

Major production areas of orchids in Jakarta are: 

: Kebon Jeruk, Grogol and Cengkareng 

South Jakarta : Kebayoran Lama, Cilandak, Lebak 

Bulus and Pasar Minggu 

East Jakarta : Jatinegara, Kramat Jati, Pulo 

Gadung, Pasar Rebo and Pondok Gede 


market review 

Although orchid growing was primarily done in small 

shade net base gardens, presently some large scale 

orchid farms are established in Jakarta and its 

surroundings. Orchid growing is capital intensive 

compared to other cut flowers. An orchid farm of 1000 

square meters will require a working capital of around 

US$ 12,000 to 15,000. 

North Sumatera (Berastagi, Kabanjahe, Tanjung 

Morawa) and Riau Island 

Production areas in Kabanjahe are scattered over 4 

districts: Kabanjahe, Barusjahe, Tigapanah and Simpang 

Empat. Tanjung Morawa is located 17 km from Medan 

and is known as the center of production of ornamental 

plants in North Sumatera. Production of cut flowers 

include gladiolus, chrysanthemum, aster, gerbera, 

dahlia, anthurium and sedap malam (Polyanthes 

tuberosa). A few varieties of lilies and rose are also found. 

Farm sizes for flower growing in North Sumatera varies 

from less than 1000 square meters to one hectare. Most 

of the flowers are grown in combination with 

vegetables. Compared to Java less workers are used. Dry 

fish waste is used as fertilizer. 

Gladiolus is planted in a phased manner so that harvest 

can be done continuously. In some fields, old plants are 

left for bulb production; generally, yellow, pink, red and 

dark red varieties are popular. Chrysanthemum is grown 

in open fields; white chrysanthemum is grown and 

pinched to yield one big flower, whereas in yellow and 

red varieties up to three flowering buds are left; 

rejuvenation is done after 18 months. Aster, gerbera and 

dahlia are more widely grown in North 

Sumatera than chrysanthemum. Some 

flowers are also sold without stem. 

Most farms at Tanjung Morawa concentrate 

on more or less the same kind of ornamental 

plants, such as palms, pines, ixora, 

dieffenbachia, dracaena, cycas and croton. 

Plants are transplanted from the nursery into 

black plastic bags. 

The wholesale market is located at Berastagi, 

especially on Tuesdays and Fridays, where 

flowers are traded and distributed to 

different markets and flower shops in Medan. 

Cut flower growers in Riau island produce 

Heliconia, one of the most prospective and 

commercial tropical flowers. 

W e s t J a v a ( C i p a n a s , B o g o r 

Cisarua/Lembang and Sukabumi) 

Cipanas has been well known as a center for 

flower and ornamental production for a long 

time. Due to its favourable location and 

climate many inhabitants of Jakarta visit 

Cipanas on the weekends. Ornamental plants 

are sold directly to consumers alongside the 

roads. Major cut flowers produced are 

chrysanthemum, rose, gladiolus, gerbera etc. 

Chrysanthemum from Cipanas is well known 

for its high quality. In rose, mostly local 

varieties are grown. Cut flowers are supplied 

to Jakarta using bamboo boxes with banana 

leaves and are transported to hotels, florist 

shops and Rawa Belong market in Jakarta. 

Ornamental plants produced at Cipanas are 

pines, adiantum, azaleas, dieffenbachia, 

dracaena, bougainvillea, hibiscus etc. which 

are produced in small pots by villagers and 

sold alongside roads. 

Bogor is known for its heavy rainfall with an 

estimated 320 days of rainfall in a year. Bogor 

has a very good connection with Jakarta and 

can be reached in half an hour by road. Cut 

flowers such as carnation, chrysanthemum, 

gerbera and cala lily are produced in plastic 

greenhouses at Megamendung and Ciawi. 

Ornamental plants such as palms, pines and 

adiantum are produced at Ciapus Bogor. 

6 


market review 

In Lembang cut flowers are grown on a small scale 

and are less important than ornamental plants. At 

Cisarua, a desa (village) next to Lembang, the 

villagers are producing ornamental plants in almost 

every home garden. It is estimated that there are 

around 100 growers with an average farm size of 500 

to 1000 square meters. Plants are grown in plastic 

bags in a medium of rice hulls mixed with stable 

manure. They mainly consist of flowering pot plants 

such as baby roses, asters, mini carnation etc. Young 

plants of pines, cycas, azaleas, dracaena and palms 

are also produced. 

Cut flowers such as gladiolus, anthurium and 

gerbera are mostly produced at Selabintana and 

Sukabumi. Sedap Malam (Polyanthes tuberosa) is 

produced at Selabintana/Sukabumi, Mayak/Cianjur 

and Indihiang/Tasik Malaya. Area under tuberose in 

Sukabumi is 6 hectares, in Cianjur 39.15 hectares and 

in Tasikmalaya 9 hectares. From the wholesale 

market the flowers are transported to Jakarta. 

Central Java (Bandungan, Tegal, Pemalang, 

Purbalingga and Magelang) 

Bandungan is the main production area for cut 

flowers in Central Java. Most of the flowers at 

Bandungan are produced on small farms by a large 

number of farmers in a mixed cropping system with 

vegetables. From an agricultural census conducted 

in 1986 it appeared that there were 1530 farmers, 

who produced both flowers and vegetables. Thirty 

six of them had an area larger than 0.5 hectare. 

Bandungan produces cut flowers of aster, roses, 

tagetes, gerbera, dahlia, gladiolus, chrysanthemum, 

carnation, lily and amaryllis. Quality of flowers varies 

a lot and grading is done by the trader. 

Tegal and Pemalang produces jasmine (Jasminum 

sambac). It is used as an ingredient for the taste of 

green tea. Banjarnegara has the largest jasmine 

plantation area of 345 hectares while Banyumas has 

45 hectares. 

Sedap malam (Polyanthes tuberosa) is produced by 

growers in Central Java at Desa Citrosono of 

Magelang and Bandungan. Harvested area under 

tuberose at Citrosono-Megelang is around 14.5 

hectares and at Bandungan-Semarang 12.3 

hectares. 

East Java (Batu, Pujon, Tretes, Pasuruan and 

Madura) 

Batu is the center of cut flower and ornamental plant 

production in East Java. Batu and Pujon, are located 

at high altitudes of 1000 to 1300 meters above sea 

level. Most of the farmers at Batu and Pujon use 

mixed cropping patterns of flowers and vegetables 

with an average of 0.5 hectare per farmer. Cut flowers 

produced are gladiolus, rose, chrysanthemum, 

orchids, gerbera, lilies and tagetes. 

In Tretes ornamental plant growers have formed an 

association called Aspeni (Asosiasi Pengusaha dan 

Petani Flora Indonesia). Ornamental plants 

produced at the 3 locations above are pines, palm, 

c ycas, ficus, ixora, dracaena, azalea and 

dieffenbachia. 

Pasuruan is the center of sedap malam (tuberose) 

production in East Java. Total harvested area of 

tuberose is 75 hectares at Bangil and 69 hectares at 

Rembang, which are sub-districts of Pasuruan. 

Growers in Pasuruan produce jasmine beside sedap 

malam. Harvested area under jasmine in Pasuruan is 

15 hectares. 

Madura is one of the most famous areas for jasmine 

production in East Java. Area under jasmine at 

Bangkalan-Madura is 30 hectares. Most jasmine 

production in East Java is used for accessories at 

wedding ceremony and other religious activities. 

The local wholesale market of cut flowers is located 

at Batu. Some of the growers act as traders as well 

and packing of flowers is done at their home. 


market review 

8 

Technology Generation 

Research in floriculture is carried out by the Research 

Institute for Ornamental Plant (RIOP) in Jakarta 

which has had its mandate from the Ministry of 

Agriculture since 1995. RIOP has two installations at 

Cipanas and Segunung. Major areas of research are 

breeding, agronomy, pest and disease control, postharvest 

technology and economics. Attention has 

been directed to cut flowers namely orchids, rose, 

jasmine and tuberose. 

The on-going research programmes within the RIOP 

are as follows: 

- Germplasm collection, characterization, 

elevation and conservation. 

- Quality improvement on cut flower priority and 

ornamental plants. 

- Growth media and plant nutrition 

- Cropping system including hydroponics. 

- Pests and disease control of cut flower priority. 

- Vaselife prolongation of cut flower. 

- Socio-economic studies, to increase grower 

income and marketing. 

- Seed technology and planting material 

production 

Research on orchids mostly relates to quality 

improvement, virus resistance, comparison of 

growth media and plant nutrition from the tissue 

culture stage through transplanting and cut flower 

production. Ways of rapid multiplication of orchid 

plants with tissue culture have been studied as well. 

Types of orchids include Dendrobium, Phalaenopsis 

and Vanda. On roses work was done on variety 

improvement, adaptability testing, planting 

material production and socio-economic aspects. 

Prolongation of vaselife of cut flowers and colouring 

tuberose by testing several formulas have also been 

studied. A germplasm collection of cut flowers and 

ornamental plants is maintained at the Research 

Institute for Ornamental Plant. 

Table 1. Estimation of Cut Flower Planting 

Material Demand, Import and Production 

Year Rose Chrysant. Tuberose Gladiolus Anthurium Dahlia Others Total 

1993 8,038,800 7,035,000 6,156,800 7,543,500 614,300 2,473,100 3,078,400 33,939,900 

1994 8,823,300 7,718,700 6,753,500 7,180,700 673,800 2,714,300 3,376,700 37,241,000 

1995 9,682,300 8,466,700 7,406,000 8,878,100 739,000 2,978,400 3,703,000 40,853,500 

1996 10,622,400 9,384,700 8,119,200 8,641,100 810,100 3,267,300 4,059,600 44,804,400 

1997* 11,650,800 10,178,700 8,898,200 9,475,400 887,900 3,583,400 4,449,100 49,123,500 

1998* 12,775,100 11,155,100 9,748,400 10,387,000 972,700 3,928,900 4,874,200 53,841,400 

1999* 14,003,700 

12,220,800 10,675,700 

Source: Directorate of Horticulture 1993. 

11,382,500 1,065,200 4,306,300 5,337,900 58,992,100 

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 

Impact of research result is clear through interaction 

between growers and the research institute. Moreover, 

dissemination of technology could be further enhanced 

by seminars and publications. At present there is an 

institution called BPTP which has the mandate for 

technology assessment, development and extension 

work in almost every region. 

3. Production of Planning Material 

At present many varieties are being grown in 

Indonesia both local as well as imported. It needs to 

be determined which ones are more suitable for 

local growing conditions and match consumer 

preferences. With the rapid development of the 

local market of cut flowers and ornamental plants, 

larger quantities of high quality planting material 

will be required (Table 1). Specialization on growing 

planting material of a certain kind of cut flowers and 

growth stage of ornamental plants is promising and 

looks prospectful. 

Multiplication by means of tissue culture of cut flowers 

and ornamental plants has been found promising 

because of the rapidity of producing a large number of 

plantlets in short time, and the uniformity of planting 

material which is free from diseases. 

Propagation of ornamental plants is done in partial 

greenhouses which provide shading and protection 

against rain and pests. Simple overhead sprinkler 

irrigation system provides easy water supply and 

control of humidity. 

Planting material production in Indonesia is not yet 

developed. There is no company breeding for cut 

flowers at present in Indonesia. The market segment 

which uses high quality planting material is small 

but shows a growth of about 10 percent per year. 

Table 2. Consumption of Cut Flowers in Jakarta 

(stems) 

Crop 

Seedling 

Requireme 

nt 

Import 

Seedling 

Productio 

n 

Orchid 66,200,000 1,100,00 

0 65,100,00 0 

Rose 5,600,000 - 5,600,000 

Chrysanthemu 

m 

76,400,000 100,000 76,300,00 

0 

Anthurium 10,800,000 400,000 10,400,00 0 

Carnation 28,800,000 500,000 28,300,00 

0 

Lilium 32,400,000 100,000 32,300,00 

0 

*Projection

market review 

4. Marketing 

In regard to the market for cut flowers in Indonesia, 

it must be noted that no integrated domestic 

market exists. The market consists of a number of 

confined markets, larger cities and their supply 

regions. A distinction should be made between 

Jakarta and other larger cities in Indonesia. In 

Jakarta giving flowers for all social occasions, such 

as birthdays, weddings, illness, business attention 

etc. has become rather common and substitutes for 

personal visits. As a result of this, Jakarta has 

become by far the largest market for flowers in 

Indonesia and consumes approximately 76 percent 

of the total consumption (Table 2). In Jakarta more 

than 900,000 stems of cut flowers are sold per week, 

accounting for an approximate value of US$ 5.1 

million per year, whereas the total amount for all 

major cities is estimated as US$ 

6.8 million per year. 

5. Potential For Cut Flower 

Production Development 

Tissue culture technology for 

multiplication of plantlets is 

rapidly developing and has been 

accepted on a wide scale for 

several flowers and ornamental 

plants. Advantages lie in less time 

needed, uniformity of produced 

plantlets and virus free planting 

material. Indonesia has ideal climatological 

conditions for growing tropical plants. Presently an 

interesting domestic market has developed, where 

relatively high prices are fetched, based on the 

scarcity of the product more than the actual cost 

price. To be able to achieve the quality standards 

required in the international market and its effective 

marketing, cooperation with international growers 

is a feasible alternative to obtain results in the not 

too distant future for Indonesian growers. In order 

to enter the world market to some significant extent 

Indonesia needs to start selection and breeding of 

its own varieties. A substitute for soil mixed with rice 

husk as a growth media for ornamental plants is 

required in case of export since most countries 

prohibit soil and rice husk to enter their territories. 

6. Constraints in Cut Flower Production 

Development 

a) Although several commercial tissue culture 

laboratories are in operation in Indonesia, all have 

limited operations to serve their own requirement 

or a small circle of associated farmers. By doing so, 

the scale of operations remains too small for a 

profitable undertaking and consequently 

investments in motherstock of planting material are 

not made. 

b) No specialized nursery for young ornamental 

plants is in existence. Growers are not able to follow 

the market trend quickly and multiplication is done 

in an inefficient way. 

c) Indonesian private growers of ornamental plants 

and flowers were left on their own for variety testing 

and developing appropriate cultivation methods. 

This has resulted in high cost and slow spread of 

adapted varieties and cultivation techniques. 

Support from RIOP as technology generating 

institution and BPTP for transfer of technology is 

needed in every region. 

d) Institutional promotion to 

increase popularity of flowers and 

ornamental plants in Indonesia is 

still limited. Similarly, information 

about flowers and plants which can 

be supplied from Indonesia is 

almost lacking in the world market. 

e) Most of the cut flower production 

centers are scattered and located 

too far from the distribution point 

or air port. 

f) High interest rate on credit for 

capital on agribusiness which is treated the same as 

other commercial investments. 

g) Limited area/land at reasonable price. 

7. Conclusions 

Research on cut flowers and ornamental plants is 

very important to support and solve the problems 

faced by growers. The cooperation between private 

and public institutions needs to be strengthened 

and developed. 

The development of the domestic market is a 

prerequisite for the development of export which 

requires high standard quality and large volume as 

well as competitive price. 

The development of a well established wholesale 

market is needed in Jakarta to have a positive 

impact on the development of this sector. 

The short production cycle of cut flowers and 

ornamental plants, makes the country an ideal place 

for multiplication of planting material, which needs 

to be explored. 


list of exporters 

1. PT. FAJAR PUSPA ALAM 

Jl.Bintaro Melati III/BB 19, Kel Pesanggrahan, 

Jakarta Selatan 

Phone : +62 21 7329326 

Fax : +62 21 7363168 

Email : k_sjarief@hotmail.com 

CP : Karen Sjarief 

Product: Cut leafs, polypodium, asplenium. 

2. PT. TROPICA GREENERIES 

Jln. Gading Raya 698; Pondok Bambu, Jakarta 

Timur 13430; Indonesia 

Phone : +62 21 861 6841 

Fax :+62 21 861 6841 

Email : info@tropicagreeneries.com 

Website: www.tropicagreeneries.com 

CP : Anggia Murni 

Product: Ornamental Plants (Raphis Excelca, 

Big Palm) 

3. PT. UNGGUL SARANA RAYA 

Jl. Darmawangsa X No. 1, Keb. Baru, Jakarta 

12160 

Phone : +62 21 739 7860-64 

Fax : +62 21 739 7864 

Mobile : +62 816 188 7184 

Email : unggulsaranaraya@gmail.com 

ully@ullysigarrusady.com 

CP : Ully Sigar Rusady 

Product: sanseviera, sikas, herbal plants. 

4. PT. USAHA BUNGA NUSANTARA 

Jl. Mariwati KM5, Sukaresmi, Cianjur 

Phone : +62 263 580 876 

Fax :+62 263 581 611 

Mobile : +62811 207 728 

Email : rafa_alayqa@yahoo.co.id 

CP : Hendra Darmawan 

Product: chrysanthemum 

5. PT. INTERFORM (CROTON INDONESIA) 

Jl. Kemandoran IV No. 50Z, Jakarta Barat 

Phone : +62 21 535 0202 

Fax : +62 21 535 0464 

Mobile : +62 21 3024 0173 

CP : Harry Haryanto, Ario Daru 

6. PT. AGRO DUASATU GEMILANG 

Jl. Tebet Barat Dalam VI/F/1, Jakarta 12810 

Phone/Fax : +62 21 8379 0935 

Mobile : +62 813 6393 3875 

CP : Tatag Hadi Widodo 

Product: Polyscias, Raphis exelsa, Livistonea 

Rotindifolia, Pandanus, Cycas revolute, 

Chocothrynax, Phonyx Robellini, Sansevieria 

trifasciata, Chcopeat Media, Dracaena Fragrans 

7. ASOSIASI BUNGA INDONESIA 

Komp Liga Mas Indah-Perdatam, Jl Duren Tiga 

Indah Raya Blok I/12, 

Jakarta 12760 

Phone : +62 21 797 6442 

Fax : +62 21 797 6443 

Mobile : +62 811 833 880 

Email : asobunga@indosat.net.id 

Website: www.asbindo.org 

CP : Karen Sjarief Tambayong 

10 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011

commercial attaches 

Australia (Canberra) 

Indonesian Embassy 8, Darwin Avenue, 

Yarralumia, Canberra Australia A.C.T. 2600 

Phone : (02) - 62508654 

Fax : (02) - 62730757 

Email : atdag-aus@depdag.go.id, 

tradesection@bigpond.com 

Website : www.kbri-canberra.org.au 

Belgium (Brussels) 

Indonesian Mission to the European Union 

Boulevard de la Woluwe 38 

Brussels Belgium 1200 

Phone : (322) - 7790915 

Fax : (322) - 7728190 

Email : atdag-blx@depdag.go.id, 

atperindagbxl@chello.be 

Canada (Ottawa) 

Indonesian Embassy 55 Parkdale Avenue, 

Ottawa, Ontario K1Y 1E5, Canada 

Phone : 1 - (613) - 7241100 ext. 306 

Fax : 1 - (613) - 7241105, 7244959 

Email : atdag-can@depdag.go.id, 

commerce@indonesia-ottawa.org 

Website : www.indonesia-ottawa.org 

China (Beijing) 

Indonesian Embassy 

Dongzhimenwai Dajie No. 4 Chaoyang District 

Beijing China 100600 

Phone : (00861) - 65324748, 

65325488 - 3014 

Fax : (00861) - 65325368 

Email : atdag-chn@depdag.go.id 

moitbj@public3.bta.net.cn 

Website : www.indonesia.cn 

www.indonesianembassy-china.com 

Denmark (Copenhagen) 

Indonesian Embassy Orehoj Alle 1, 

2900 Hellerup, 

Copenhagen Denmark 

Phone : 45) - 39624422 ext. 215 

Fax : (45) - 39624483 

Email : atdag-dnk@depdag.go.id 

Egypt (Cairo) 

Indonesian Embassy 13, Aisha EL Temoria 

St. Garden City P.O. BOX 1661 Cairo 

Cairo Egypt 

Phone : (20-2) - 7944698, 7947200/9 

Fax : (20-2) - 7962495 

Email : atdag-egy@depdag.go.id 

cairo-indag@hotmail.com 

atdagcairo@gmail.com 

France 

Indonesian Embassy 47-49, 

Rue Cortambert Paris, France 75116 

Phone : (33-1)-450302760 ext.418, 45044872 

Fax : (33-1) - 45045032 

Email : atdag-fra@depdag.go.id 

Germany 

Indonesian Embassy Lehter Strasse 16-17 

D-10557 Berlin Germany 10557 

Phone : (4930) - 4780700 

Fax : (4930) - 47807209 

Email : atdag-deu@depdag.go.id 

India 

Indonesian Embassy 50-A Chanakyapuri, 

New Delhi India 110021 

Phone : (09-111) - 6114100 

Fax : (09-111) - 6885460, 6886763 

Email : atdag-ind@depdag.go.id 

indoemb@nda.vsnl.net.in 

Italy 

Indonesian Embassy Via Campania, 

55 Rome Italy 00187 

Phone : (39-06) - 4200911, 42009168 

Fax : (39-06) - 4880280, 42010428 

Email : atdag-ita@depdag.go.id 

Japan 

Indonesian Embassy 5-2-9, 

Higashi Gotanda Shinagawa-ku 

Tokyo Japan 1410022 

Phone : (81-3) - 34414201, 34470596 

Fax : (81-3) - 34471697 

Email : atdag-jpn@depdag.go.id 

Malaysia 

Indonesian Embassy No. 233 

Jalan Tun Razak Kuala Lumpur, Malaysia 50400 

Phone : (603) - 21164000, 21164067 

Fax : (603) - 21167908, 21448407 

Email : atdag-mys@depdag.go.id 

Netherlands 

Indonesian Embassy 8, Tobias Asserlaan 

The Hague Netherlands 2517 KC 

Phone :(31-70) - 310 8115 

Fax :(31-70) - 364 3331 

Email : atdag-nld@depdag.go.id 

atdag@indonesia.nl 

atdagdenhaag@yahoo.com 13 14 

Philippines 

Indonesian Embassy 185, 

Salcedo Street Legaspi Village, Makati City 

Metro Manila Philippines 

Phone : (632) – 8925061 / 68 

Fax : (632) - 8925878, 8674192 

Email : atdag-phl@depdag.go.id 

Russia Federation 


Apt. 76, Entr. 3 Korovy val 7, 

Moscow Russia Federation 117049 

Phone : (7-495) - 2385281 

Fax : (7-495) - 2385281 

Email : atdag-rus@depdag.go.id 

atdag@sovintel.ru 

Saudi Arabia 

Indonesian Embassy Riyadh Diplomatic Quarter 

P.O. Box 94343 - Riyadh Saudi Arabia 11693 

Phone : (966-1) - 4882800, 4882131 ext. 120 

Fax : (966-1) - 4882966 

Email : atdag-sau@depdag.go.id 

Singapore 

Indonesian Embassy 7 Chatsworth Road 

ingapore 249761 

Phone : (65) - 67375420, 68395458 

Fax : (65) - 67375037, 67352027 

Email : atdag-sgp@depdag.go.id 

South Korea 

Indonesian Embassy 55, 

Yoido-dong Young deoung po-Ku 

Seoul South Korea 

Phone : (0082-2) - 7835371 / 2, 7827750 

Fax : (0082-2) - 7804280, 7837750 

Email : atdag-kor@depdag.go.id 

Spain 

Indonesian Embassy 65, Calle de Agastia, 

Madrid Spain 28043 

Phone : (34-91) - 4130294 

Fax : (34-91) - 4157792 

Email : atdag-esp@depdag.go.id 

Switzerland 

Indonesian Mission on The United Nations 

And Other International Organizations 16, 

Rue de Saint Jean Geneva Switzerland 1203 

Phone : (0041-22) - 3455733 

Fax : (0041-22) - 3383397 

Email : atdag-che@depdag.go.id 

Thailand 

Indonesian Embassy 600-602 

Pitchburi Road, Rajthevi P.O.Box 1318, 

Bangkok - Thailand 10400 

Phone : (0066-2) - 2551264 ext. 123 

Fax : (0066-2) - 2551264, 2551267 

Email : atdag-tha@depdag.go.id 

United Kingdom 


38 Grosvenor Square, London 

United Kingdom W1K2HW 

Phone : (44-20) - 72909613, 74997881 

Fax : (44-20) - 74957022 

Email : atdag-gbr@depdag.go.id 

www.indonesiaembassy.org.uk 

United States of America 


2020 Massachusetts Avenue, N.W. 

Washington DC 

United States of America 20036 

Phone : (202) - 7755350, 7755200 ext. 350 

Fax : (202) - 7755354, 7755365 

Email : atdag-usa@depdag.go.id 

commercial-tache@embassyofindonesia.org 

Indonesia Economic and Trade Office (KDEI) 

Twinhead Bld 6 F No. 550 Rui Goang Road, Neihu 

District, Taipei 114-China Taipei. 

Phone : (886-2) 87526170 ext. 15 

Fax : (886-2) 87423706 

Email : ieto@ms8.hinet.net 

Website : www.kdei-taipei.org 

Indonesia Consulate General 

127 – 129 Leighton Road , 6 – 8 Keswick Street 

Causeway Bay, Hongkong 

Phone : (852) 28904421, 28902481 (D) 

Fax : (852) 28950139 

Email : perindag@netvigator.com 

trade@indonesia-consulate.hk 

EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 

11

INDONESIA TRADE PROMOTION CENTER (ITPC) 

Barcelona 

Calle Aribau 250, lantai dasar 

Phone : (+34 934111662) 

Fax : (+34 934146188) 

Email : itpcbcn@yahoo.com 

Budapest 


Bajcsy Zslinszky ut 12, 2nd floor No. 205 

Budapest 1051 

Phone : (36-1) 3176382 

Fax : (36-1) 2660572 

Email : inatrade@itpc-bud.hu 

Busan 

#103 Korea Express Building 

1211-1 Choryang Dong, Dong-Gu 

Busan, South Korea 

(Part Of 1st Fl, Korea Express Building) 

Phone : (82-51) 4411708 

Fax : (82-51) 4411629 

Email : itpc-kor@depdag.go.id 

Chennai 

Ispahani Center - 3rd Floor 

123/124, Nungambakkan 

High Road, Chennai, India 600034 

Phone : (91-44) 42089196 

Fax : (91-44) 42089197 

Email : itpcchennai@yahoo.com 

Website : www.itpcchennai.com 

Chicago 

70 West Erie Street, 3rd Floor 

Chicago, Illinois 60610 USA 

Phone : (+312) 6402463 

Fax : (+312) 6402648 

Email : hotmidap@yahoo.com 

Dubai 


Arbift Tower4 floor # 403 

Baniyas street Deira 

PO.Box 41664, Dubai – UAE 

Phone : (971-4) 2278544 

Fax : (971-4) 2278545 

Email : itpcdxb@emirates.net.ae 

Website : www.itpcdxb.ae 

Hamburg 

Indonesian Trade Promotion Centre (ITPC) 

Multi Buro Servise - Glokengisserwall 1720095 

Hamburg – Germany 

Phone : (49-40) 33313-333 

Fax : (49-40) 33313-377 

Email : inatrade@itpc-hh.com, 

inatrade@itpchamburg.de 

Jeddah 

Indonesia Trade Promotion Centre 

Al-Mualifin St. Al-Rehab 

District / 5. Po Box 10, Jeddah 21411 

Phone : (+966-2) 6711271 

Fax : (+966-2) 6730205 

Email : tpc.jed09@gmail.com, 

itpc.jed09@gmail.com 

Johanesburg 


Suite 02/E4,2nd floor,Village Walk,Sandton 

Po.Box 2146, RSA Johanesburg X 9916 

South Afrika 

Phone : (27-11) 8846240 

Fax : (27-11) 8846242 

Email : itpc@itpcjhb.ca.za 

Lagos 

5, Anifowoshe Street, Victoria Island, 

Lagos- Nigeria 

Phone : (+234-1) 4619865, 4619860 

Fax : (+234-1) 2613301 

Los Angeles 


3457, Wilshire Blvd,suite 101 

Los Angeles, Ca 90010,USA 

Phone : (213) 3877041 

Fax : (213) 3877047 

Email : itpcla@sbcglobal.net 

itpc-usa@depdag.go.id 

Website : www.itpcla.org 

Lyon 

L' European - 19 bld Euge 

ne Deruelle - 69003 Lyon 

Phone : +33 4 78 60 62 78 

Fax : +33 4 78 60 63 14 

Mexico 

CENIT Plaza Arquimedes , Office : 105 

Arquimedes No. 130 Polanco, 

Del. Miguel Hidalgo C.P 11570 MEXICO, D.F 

Phone : (52-55) 50836055, 50836057 

Fax : (52-55) 50836056 11 

Milan 

Via Vittor Pisani, 8 - 6° Piano 20124 

Milano (MI) - Italia 

Phone : +39 02 36598182 

Fax : +39 02 36598191 

Website : www.itpcmilan.com 

Email : itpcmilan@live.it 

Osaka 

Indonesian Trade Promotion centre (ITPC) 

ITM 4-J-8, Adia and Pacific Trade center 2-1-10 

Nanko Kita, Suminoe-ku Osaka 559-0034, Japan 

Phone : (081-6) 66155350 

Fax : (081-6) 66155351 

Email : itpc@itpc.or.jp 

Website : www.itpc.or.jp 

Santiago 

7th Floor WTC Building, Torre Sur Oficina 706 

Nueva Tajamar 481 Las Condes, Santiago, Chile 

Phone : (56-2) 4410494 

Fax : (56-2) 4410495 

Email : itpc.santiago@123.cl 

Sao Paulo 


Edificia Park Lane Alameda Santos 1787Conj III - 

11 Andar Cerqueira Cesar, Sao Paulo 

Brazil 01419.002 

Phone : (55-11) 32630472, 35411413 

Fax : (55-11) 32538126 

Email : itpcsp@terra.com.br 

Website : www.itpcsp.org 

Sydney 

Indonesiam Trade Promotion Center (ITPC) 

Level 2, 60 Pitt Street Sydney NSW 2000, 

Australia. 60.Pitt Street Level 2nd Sydney 

Phone : (61-2) 92528783 

Fax : (61-2) 92528784 

Website : www.itpcsydney.com 

Email : itpc-sydney@depdag.go.id; 

trade@itpcsydney.com 

Vancouver 

Georgia Business Centre 

1400-1500 West Georgia 

Vancouver, BC, V6G 2Z6, Canada 

Phone : 778 3734916, 778 3734904 

Fax : 604 7860078 

See you at... 

th 

The 26 

Trade Expo Indonesia 

Exhibition - Trade Expo Forum 

Product presentation - Indonesia Iconic Pavilion 

1 9 - 2 3 O c t o b e r 2 0 1 1 

Jakarta International Expo (JIExpo) 

Kemayoran - Jakarta - Indonesia 

Indonesia 2011 

DGNED 

Directorate General for 

National Export Development

Ornamental Plants - Directorate General for National Export ...

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