Ornamental Plants - Directorate General for National Export ...

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market review Indonesian Ornamental Plant Products in the World Market Indonesia is the world's largest archipelago of more than 13,000 islands with a total coastline of 81,000 kilometers. With a population of 190 million, Indonesia is the world's fourth most populous nation after China, India and the United States. The country is in the process of accelerating the d e velopment o f i t s e c o n o my t h rough industrialization on the basis of self reliance, including rural economy. This will create employment opportunities and improve the welfare of millions of people living in the rural areas, as well as increase production quantitatively and qualitatively to meet the growing demand of the rapidly expanding population. This will offer strong investment opportunities especially for floriculture and other horticultural crops. Ornamental horticulture, especially cut flower production has sprouted from cultural and hobby based activities into a lively and prospective business. Current government efforts to monitor the domestic and global demand and production has provided sufficient evidence that the cut flower industry could contribute substantially to 4 EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011
market review the GDP of Indonesia. A productive cut flower industry could provide additional economic strength into the process of industrialization in the 21st century. The government policy on horticulture development is directed to: - stimulate investment and create opportunity in the horticultural sector, based on agribusiness orientation; - reduce the sharp price fluctuation in order to maintain economic stability; - reduce import and increase export, to raise foreign exchange earnings; - create job opportunities and increase community income; - fulfill the demand for beauty, harmony and natural environment. a) Jabotabek : Jakarta, Bogor, Tanggerang and Bekasi b) North Sumatera : c) Riau : Riau Islands Brastagi, Kabanjahe, Tanjung, Morawa and Medan d) West Java : Cipanas, Cianjur, Bogor, Cisarua/Lembang Sukabumi Tasik Malaya e) Central Java : Bandungan, Yogyakarta Magelang, Tegal, Pemalang and Purbalingga f) East Java : Tretes, Batu, Pujon, Pasuruan and Madura In the sixth Five Year Development Programme (Pelita VI), expected contribution from horticultural commodities to Product Domestic Bruto is 6.1 percent and growth of horticultural production is 5 percent per year (Repelita VI Pertanian, 1992). Approaches in the Second Long Term Development Plan for the horticultural sector will be focused on agribusiness orientation which is modern, economically efficient and sustainable. 2. Present Situation of Cut Flower Production Production centers of cut flower and ornamental plants have mostly developed on the basis of climatological and soil conditions and their distance from larger cities. Main production centres at present are:Due to the lack of statistical information, it is difficult to obtain figures about total area cultivated, production and productivity. For development purposes it is necessary to keep track of these data as is done for other horticultural crops. The most important cities with regard to existing flower and ornamental sales as well as growing of orchids and ornamental plants are: Java : Jakarta, Bandong, Semarang, Malang and Surabaya Sumatera : Medan Bali : Denpasar Sulawesi : West Jakarta Ujung Pandang The main features of the production centers for flowers and ornamental plants in Indonesia are described here under: Jakarta (Jabotabek) In general, every large city has its own orchid gardens which supply its own consumers. In Jakarta however, due to a scarcity of land and high price, orchid growers make investments outside Jakarta, for example in Tanggerang, Bogor and Bekasi. Estimates of a 1993 census by DKI Jakarta reveal that a total of 102 hectares were cultivated under orchids and ornamental plants. Of this, 73 percent or 75 ha were in use for orchids. Orchid genera mostly grown by Jakarta growers are Dendrobium, Vanda, Arachnis, Oncidium, Phalaenopsis and Cattleya. Major production areas of orchids in Jakarta are: : Kebon Jeruk, Grogol and Cengkareng South Jakarta : Kebayoran Lama, Cilandak, Lebak Bulus and Pasar Minggu East Jakarta : Jatinegara, Kramat Jati, Pulo Gadung, Pasar Rebo and Pondok Gede EXPORTNEWS INDONESIA DJPEN/MJL/XXI/09/2011 5
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