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Edi<strong>to</strong>rial<br />

In the increasingly<br />

competitive world that<br />

is the Caribbean<br />

<strong>to</strong>urism industry, where<br />

all destinations share<br />

common sun, sand<br />

and sea attributes,<br />

Martinique continues<br />

<strong>to</strong> shine brightly for<br />

offering something<br />

different: a taste of<br />

Europe in the<br />

Caribbean.<br />

Martinique visi<strong>to</strong>rs<br />

‘vivent la différence’<br />

that defines our <strong>to</strong>urism product despite prevailing economic<br />

challenges, secure in the knowledge that ‘The Flower of the<br />

Caribbean’ continuously blossoms with memorable vacation<br />

experiences <strong>to</strong> fit any bud<strong>get</strong>.<br />

For lovers of his<strong>to</strong>ry and culture, Martinique offers a rich<br />

mixed French/Creole heritage that adds spice <strong>to</strong> everything:<br />

cuisine, dance, Carnival, music, emotion and so much more.<br />

Our attractions and monuments transport visi<strong>to</strong>rs back in<br />

time, fully illustrating what makes our culture so unique.<br />

Nature lovers revel in our equitable and sustainable <strong>to</strong>urism<br />

product that celebrates the variety and striking geographical<br />

contrasts of our landscapes. A natural wonder set in the heart<br />

of the Caribbean; Martinique is replete with lush ve<strong>get</strong>ation,<br />

abundant fresh water, refreshing ‘blue’ swimming holes, and<br />

some of the most awe-inspiring vistas anywhere in the world.<br />

All visi<strong>to</strong>rs <strong>to</strong> Martinique enjoy world class hotel options,<br />

exceptional gastronomy, shopping featuring the best of Paris<br />

alongside uniquely Caribbean creations, affordability and<br />

above all, an island environment that is safe, friendly and<br />

inviting.<br />

At the Martinique Tourism Authority, we understand that<br />

boasting the merits of our island only <strong>get</strong>s us so far. In order<br />

<strong>to</strong> truly understand Martinique, one really has <strong>to</strong> experience<br />

it. We hope <strong>to</strong> welcome you and your clients <strong>to</strong> Martinique this<br />

year so you can see first-hand just what makes Martinique so<br />

magnifique !<br />

As you leaf through page after page, the progress we have<br />

made in terms of quality and the diversity of our products will<br />

surely not go unnoticed. Our catalogue has been completely<br />

revised and updated. New offers suited <strong>to</strong> <strong>to</strong>day’s changing<br />

expectations are visible in every category: accommodations,<br />

dining and recreation. What’s more, these offers are more<br />

evenly spread out across the island.<br />

In Saint Pierre, discover the “Villa Saint Pierre”, 10 exquisite<br />

rooms in the heart of the City of Art and His<strong>to</strong>ry, or the “Village<br />

Pomme Cannelle” in Le Prêcheur, perched on the western<br />

slopes of Mount Pelée, while the northern face is home <strong>to</strong> the<br />

bungalow Auberge of Morne Rouge... the South now boasts<br />

elegant, stylish hotels such as newly built “La Suite Villa” and<br />

more!<br />

Want luxury? We have that <strong>to</strong>o. While our older establishments<br />

have been making significant improvements and additions<br />

(spas, event partnerships...),<br />

Over the past three years, other categories of accommodations<br />

(besides hotels) have committed themselves <strong>to</strong> taking a quality<br />

approach. Take farms for example; their rising popularity is<br />

no surprise: le Domaine de la Vallée in Morne Rouge, les<br />

Bungalows de la Marry in le Prêcheur, l’Habitation Les Filaos<br />

in Saint-Esprit, le Gîte de la Borélie in Gros-Morne...<br />

Successful efforts <strong>to</strong> share our culture with the outside world<br />

have been rewarded with the attribution of flowers and ears of<br />

corn, labels such as Clévacances, Gîtes de France, Tourisme<br />

et Handicap... Today, Martinique boasts two prestigious<br />

labels, eleven establishments have earned double recognition<br />

over the last two years:<br />

Qualité Tourisme France and<br />

Martinique Fleur des Caraïbes.<br />

As our destination undergoes transformation, we have set a<br />

new course and are redefining ourselves: diverse, unique,<br />

magical - the way we want it <strong>to</strong> be, for ourselves and for our<br />

visi<strong>to</strong>rs, that we look forward <strong>to</strong> welcoming <strong>to</strong> the Caribbean:<br />

the place where dreams and kindness come <strong>to</strong><strong>get</strong>her.<br />

Madeleine de Grandmaison<br />

Vice President of the Regional Council<br />

President of the Martinique Tourism Authority<br />

2

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