attached brochure in PDF - EBS Paris

EUROPEAN SUMMER PROGRAM
UNDERGRADUATE LEVEL - 2013
Graduate Business School
State-accredited 5-year degree program
Master's level
European school with an international outlook
6 EBS schools in Europe

■ DATES
● May intensive program
May 6 th to May 31 st 2013
Orientation day: Monday, May 6 th
● July intensive program
July 1 st to July 26 th 2013
Orientation day: Monday, July 1 st
■ PLACE
European Business School
37, 39 bd Murat 75016 Paris
■ GUIDELINES
● Attendance is compulsory
● Total Contact Hours: 90
● Total (US) credit hours: 8
● Total (Europe) ECTS credits: 8
● Classes held 4 days per week
● Language of instruction: English
● Computer and Internet facilities
are provided
■ COST
● Tuition Fees:
The cost of this 4 week intensive program
is 1 850 € (inclusive of Paris travel Pass
Navigo 2 zones).
Institutions may also set up a student
exchange system to cover the program
costs.
● Accommodation:
Residence accommodation has been
arranged at the Residhome Apparthotel
in Paris / La Defense. It consists of studios
where 2 students share a room.
Full details including photos are available on
the web-site: www.residhome.com

■ PROGRAMS AND BRIEF COURSE DESCRIPTION
Doing Business in Europe
This program will introduce students to the
particularities of European business culture,
focusing on the realities of doing business
in Europe.
The program is structured around 3 modules:
European Management, European Marketing
and French Cultural Studies.
● EUROPEAN MANAGEMENT
(30 contact Hours)
3 credits
● Management Practices in Europe
The different strategies and practices of
management in today’s Europe will be
outlined, with particular emphasis on a
comparative study of what is done in the
E.U. and the rest of the world.
● European Business Intelligence
The full range of B.I. tools currently in use
in the E.U. will be presented. It will allow
students to apply what they have learned to
their home environment.
● EUROPEAN MARKETING
(30 contact Hours)
3 credits
● Marketing in Europe Today
This course will provide students with an
introduction to contemporary European
Marketing with particular emphasis placed
on study cases (e.g. Cartier, Danone,
LVMH…). This course aims at widening
students’ horizons by presenting what is
done here in Europe in terms of marketing
and what may be applied in their home
environment.
● Marketing Project
This project-based business course will
serve as a connection between all the
theoretical courses of this program. Guided
by their professor, students will have to
present a successful marketing strategy for
a foreign product in Europe.
● FRENCH CULTURAL STUDIES
(30 Contact Hours)
2 credits
● French for beginners
This course is designed to give students the
must-knows of French language: i.e. asking
directions, ordering food, basic conversation…
● French Culture & Society
Interesting aspects of France with a special
emphasis on Paris and French culture will
be addressed in this course. In addition to
some essential history, a brief introduction
to wine appreciation will be included.
Cultural visits will be linked to the content
of this unit.
■ CONTACT
Sara Plaisant
International Coordinator
EBS Paris
37, 39 boulevard Murat 75016 Paris France
Tel. +33 1 40 71 37 37
Email: saraplaisant@ebs-paris.com

PARIS-AUTEUIL CENTER
37, 39 BOULEVARD MURAT
75016 PARIS
PARIS-BOULOGNE CENTER
61 BIS RUE DES PEUPLIERS
92100 BOULOGNE BILLANCOURT
+ 33 1 40 71 37 37
contact@ebs-paris.com
www.ebs-paris.com