The Furniture Sector in Pakistan: Export performance and ... - TRTA i

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Conclusions Pakistan will not be competitive in mass furniture segments against furniture giants like China. Authenticity and mastering of raw materials should be made the cornerstones for the competitiveness of “niche” or “ethnic” furniture at the high-end of the market. High perceived value for price, timely deliveries and proper after-sales service are needed for keeping Pakistani furniture a winner. Quality assurance must be improved and Pakistani furniture brands strengthened. The industry is showing an increasing awareness of its limits and works out a broader vision to reinvent its strength in global furnishing trade. While the potential gains tend to be most attractive to the leaders of the industry, a sustained growth requires balanced development efforts across the supply chain. Raw material shortage is a very critical factor that cannot be compensated for by any other means along the processing and marketing chain. A broad-based political will is necessary to sustain the wooden furniture industry’s prospects in Pakistan - from the forest to the markets. 4 International Trade Centre
1 Background and objectives 1.1 EC TRTA Programme for Pakistan The International Trade Centre (ITC) is implementing, on behalf of the European Union (EU), a Trade-related Technical Assistance (TRTA) programme in Pakistan. The overall objective of the programme is to assist Pakistan to foster its integration into the world economy and, ultimately, to contribute to poverty alleviation through the achievement of trade-related conditions for sustained and stable economic growth. More specifically, the programme aims to enhance awareness among government officials, business sector and civil society about the implications of the World Trade Organization (WTO) Agreements on the economy of the country, and to assist Pakistan in building the necessary capacity to address issues resulting from its participation in the WTO. 1.2 Five sector studies Within this framework, the programme has undertaken five studies on sectors selected by the Ministry of Commerce in Pakistan: automotive parts, footwear, furniture, pharmaceuticals and sports goods. The studies have been undertaken by national consultants working in collaboration with the respective business associations, national and international experts and ITC. The studies identify export opportunities and threats in each sector and examine the implications of the WTO Agreements on these sectors. Specifically they include: • An overview of the sector and its relevance to Pakistan, including production processes, pricing and turnover performance, regulatory environment and export performance. • A summary of other studies, reports, policy papers, strategies, etc developed in recent years for the sector. • An overview of the sector’s trading performance for key products, including the sector’s global trade position, national sector data, imports and exports over the last 5 years, and the global position of key Pakistani companies. • Identification of the WTO Agreements relevant to the sector and analysis of their implications for the sector globally and in Pakistan, both currently and in the future. This includes analysis of changed or new market threats or opportunities arising out of the emerging multilateral trading environment. • An assessment of the availability and accessibility of relevant information on WTO, including the information flows between the Government and the business community. • Identification of the key obstacles or shortcomings for improving the sector’s export performance and provision of proposals for improvement or rectification. • An assessment of the current export support services provided by the Government and suggestions on how these could improve the export performance in the relevant sector. International Trade Centre 5
Page 1 and 2: The Furniture Sector in Pakistan
Page 3 and 4: Acknowledgements The report was pre
Page 5 and 6: Abbreviations AFTA AHEC AKTRIN APFE
Page 7 and 8: Table of contents Acknowledgements
Page 9 and 10: Box 3.1 Multilateral discipline of
Page 11 and 12: Executive summary This study sets t
Page 13: the extent possible maintain or imp
Page 17 and 18: 2 Furniture sector in Pakistan 2.1
Page 19 and 20: On the buyer’s side, there are gl
Page 21 and 22: According to the websites of import
Page 23 and 24: Global demand for furniture in main
Page 25 and 26: suppliers, both domestic and other
Page 27 and 28: Table 2.3 Pakistani furniture expor
Page 29 and 30: Figure 2.4 Distribution structure f
Page 31 and 32: freight rates have increased and do
Page 33 and 34: Price The prices of local machinery
Page 35 and 36: Indonesia has also announced a ban
Page 37 and 38: industry itself should support effo
Page 39 and 40: various counterparts, the supplier
Page 41 and 42: Box 2.7 UK Timber Trade Federation
Page 43 and 44: Figure 2.5 Simplified example on ch
Page 45 and 46: At least 70% of the wood used in ma
Page 47 and 48: Scope of joint ventures There exist
Page 49 and 50: • With FAO’s Forest Products an
Page 51 and 52: The contact information of many of
Page 53 and 54: Box 2.10 USAID initiative in the fu
Page 55 and 56: Opportunities Major opportunities m
Page 57 and 58: pressure on the price. There appear
Page 59 and 60: Pakistan does not export this furni
Page 61 and 62: 3.1.3 Functional scope The function
Page 63 and 64: Current status of efforts to libera
Page 65 and 66:
3.2.2 Information flow-upwards, i.e
Page 67 and 68:
Commission (EC/EU) has established
Page 69 and 70:
Figure 3.3 Relevant intensity of WT
Page 71 and 72:
Box 3.2 Regional Trade Agreements (
Page 73 and 74:
Trade Related Aspects of Intellectu
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Agreement on the application of san
Page 77 and 78:
country or materially retards the e
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Relevance of the furniture sector T
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3.4.2 Other countries’ access to
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Table 3.2 Top 10 buyers of the Paki
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Arabian market. Here again, there i
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• Material from China is being us
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4.2 Obstacles and shortcomings - im
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Raw material recovery Raw material
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• Consistent policy for supportin
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A short-term but maybe a costly mea
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5 Export services in Pakistan 5.1 E
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5.1.3 Federation of Pakistan Chambe
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• Pakistan International Freight
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The lessons learnt here could be re
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6 Conclusion and recommendations 6.
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6.2 Critical success factors • A
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6.4 Global value chains 6.4.1 Poten
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Benefits All timber tends to be air
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• Optimise cutting; • Calculati
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6.6.5 If we had US$100,000: A techn
Page 117 and 118:
• To modernise such a laboratory,
Page 119 and 120:
Annexes Annex A — Sources of info
Page 121 and 122:
• Federmobili information on the
Page 123 and 124:
• National Home Furnishings Assoc
Page 125 and 126:
International Trade Centre 115
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