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The Furniture Sector in Pakistan: Export performance and ... - TRTA i

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Table 4.1 Market Information System: Basic questions<br />

Questions<br />

What products are to be selected?<br />

What type of <strong>in</strong>fo is collected?<br />

How frequent is collection?<br />

From where to get <strong>in</strong>fo?<br />

Who collects <strong>and</strong> dissem<strong>in</strong>ates it?<br />

What media are used for dissem<strong>in</strong>ation?<br />

Who keeps the master data?<br />

How is the MIS susta<strong>in</strong>ed?<br />

Possible solutions<br />

H<strong>and</strong>-carved Sheesham up-market furniture,<br />

other products<br />

Prices, favoured articles, style <strong>and</strong> f<strong>in</strong>ish,<br />

quality, new designs<br />

Monthly/quarterly/half-a-year<br />

Trade fairs, shopkeepers, retail cha<strong>in</strong>s,<br />

tourists <strong>and</strong> foreign experts, trade <strong>and</strong> home<br />

decoration media, Internet sources<br />

Market Information System developer<br />

(organised by ITC), then a local counterpart<br />

tra<strong>in</strong>ed for the task<br />

Notice boards, newspapers, mass media<br />

(generic articles), telephone (short text<br />

message), e-mail/Internet<br />

Industry Association or representative, helped<br />

by ITC<br />

A user free system established, exchange of<br />

<strong>in</strong>fo with other MISs<br />

86 International Trade Centre

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