The Furniture Sector in Pakistan: Export performance and ... - TRTA i
The Furniture Sector in Pakistan: Export performance and ... - TRTA i
The Furniture Sector in Pakistan: Export performance and ... - TRTA i
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Table 4.1 Market Information System: Basic questions<br />
Questions<br />
What products are to be selected?<br />
What type of <strong>in</strong>fo is collected?<br />
How frequent is collection?<br />
From where to get <strong>in</strong>fo?<br />
Who collects <strong>and</strong> dissem<strong>in</strong>ates it?<br />
What media are used for dissem<strong>in</strong>ation?<br />
Who keeps the master data?<br />
How is the MIS susta<strong>in</strong>ed?<br />
Possible solutions<br />
H<strong>and</strong>-carved Sheesham up-market furniture,<br />
other products<br />
Prices, favoured articles, style <strong>and</strong> f<strong>in</strong>ish,<br />
quality, new designs<br />
Monthly/quarterly/half-a-year<br />
Trade fairs, shopkeepers, retail cha<strong>in</strong>s,<br />
tourists <strong>and</strong> foreign experts, trade <strong>and</strong> home<br />
decoration media, Internet sources<br />
Market Information System developer<br />
(organised by ITC), then a local counterpart<br />
tra<strong>in</strong>ed for the task<br />
Notice boards, newspapers, mass media<br />
(generic articles), telephone (short text<br />
message), e-mail/Internet<br />
Industry Association or representative, helped<br />
by ITC<br />
A user free system established, exchange of<br />
<strong>in</strong>fo with other MISs<br />
86 International Trade Centre