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Pirate Busters - American Shipper

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AGOA benefits beyond 2015.<br />

Lafont said Africa’s farmers and agriculture<br />

industry faces many challenges.<br />

“International competition is not very<br />

fair to Africa. There are a lot of subsidies,<br />

and it is difficult for Africa to stabilize its<br />

agriculture because of the great variation<br />

in commodity prices,” he said. A stronger<br />

agricultural sector could benefit the continent<br />

greatly, he added, encouraging people<br />

to farm rather than move to the city.<br />

Madsen of APM said that going back<br />

to colonial times, Europe dominated trade<br />

with Africa. But there has been a big shift<br />

over the past decade with Asia, particularly<br />

China, becoming the region’s biggest trading<br />

partner, particularly as an exporter of<br />

consumer goods.<br />

Except for a small number of countries<br />

,such as South Africa or Egypt, not many<br />

consumer goods are produced in Africa,<br />

and China has become a major source for<br />

products such as clothing and electronics,<br />

he said.<br />

Africa is “a continent where you import<br />

consumer goods and you export raw materials,”<br />

Madsen said.<br />

That has a big effect on shipping, with<br />

many exports leaving on bulk or breakbulk<br />

vessels, while many imports arrive in<br />

containers. Many export containers, carry<br />

“fresh air,” he said.<br />

As containerization has become more<br />

prevalent over that past 10 to 15 years,<br />

many African ports have expanded container<br />

facilities, converting old general<br />

cargo docks into container ports. Many<br />

also handle roll-on/roll-off ships as imports<br />

of new and second-hand cars move to the<br />

continent from Europe or the United States.<br />

Stephen Hayes, president of the Corporate<br />

Council on Africa, believes “the U.S.<br />

needs to be much more actively engaged<br />

in Africa. The U.S. technically is still the<br />

largest investor in Africa but about 70 to<br />

80 percent is oil and oil-related matters, so<br />

it’s not long-term investment. It’s not like<br />

a 50-year investment, but probably a 10-20<br />

year investment.<br />

“We need to invest in just about every<br />

other sector and throughout the continent,”<br />

he continued. “If you take several countries<br />

out of the picture, then the U.S has very<br />

little investment in Africa. Compare that to<br />

China, which is invested in just about every<br />

country in Africa. Also Japan, India and<br />

LOGISTICS<br />

the Gulf states are increasing investment.<br />

Once you take energy out of the equation,<br />

even South Africa is a larger investor in<br />

the West of Africa than the U.S.”<br />

Lack of infrastructure has a strong effect<br />

on how the shipping industry operates<br />

in Africa.<br />

“If containers are bound for delivery in<br />

consumer areas of big cities, it goes out to<br />

distribution warehouses,” Madsen said.<br />

But in many locations if cargo is bound<br />

for or originates far inland, it is stripped<br />

or stuffed at the port because roads are<br />

not good enough to run container trucks.<br />

Lafont agrees. “Unfortunately the roads<br />

are not good enough, and I am afraid to say<br />

they are probably deteriorating” in many<br />

locations. Weight restrictions are often<br />

ignored, though he said some countries<br />

are installing scales to prevent overloading<br />

of containers.<br />

However, there are some exceptions.<br />

South Africa has a well developed rail<br />

and road system. Safmarine has its own<br />

trucking company and it uses the national<br />

rail system to move containers inland to<br />

reach population centers like Johannesburg.<br />

Madsen said there are container trains<br />

‘Between us and our big brother (Maersk), we probably have 40-45 percent<br />

of the West African market,’ Safmarine’s John Boudreau said.<br />

same operations and facilities, and in many<br />

cases we’re loading on the same vessel<br />

at the same port terminals. The Maersk<br />

model of operational excellence is one that<br />

we benefit from, having as few exceptions<br />

as possible.”<br />

Safmarine offers direct, fully containerized<br />

weekly sailings from the U.S. East and<br />

Gulf coasts to South Africa. Cargo to West<br />

Africa is often relayed via Mediterranean<br />

ports or Las Palmas in the Canary Islands.<br />

It serves East Africa, generally by transshipping<br />

through Durban in South Africa<br />

or Salalah in Oman.<br />

Boudreau said the company tries to distinguish<br />

itself from competitors by offering<br />

intensive customer service.<br />

“We will expend a lot of energy with our<br />

own people to protect our customers from<br />

any internal snafus or any problems we<br />

might have with a system. And if there are<br />

exceptions we deal with them as personally<br />

as we can to solve their problems.<br />

“Our business is a little bit less predictable<br />

coming from a broader number of customers<br />

generally smaller in size,” he added.<br />

The company can face challenging<br />

conditions in some ports, though he said<br />

the economic slowdown has given some a<br />

breather to catch up on growing volume.<br />

Maersk has grown its fleet substantially<br />

in recent years, taking seven new vessels<br />

in 2008 and two earlier this year. No more<br />

are planned in 2009, but the company will<br />

add to its fleet in 2010 and 2011.<br />

Safmarine has done better than many<br />

carriers during the downturn in container<br />

business this year, maintaining container<br />

volumes at the same level in the first half<br />

of 2009 as in the same 2008 period. But it<br />

is not unscathed; in late July it said it would<br />

withdraw from the transpacific at the end<br />

of June 2010, telling customers profitable<br />

participation in the trade lane was difficult<br />

because of its small size and poor conditions<br />

in the market.<br />

“There is a huge tie-in between Safmarine<br />

and South Africa. The company began<br />

as a venture starting service between New<br />

York and South Africa. The roots run very<br />

deep we have in many cases South African<br />

officers,” Boudreau said.<br />

The company has built a maritime academy<br />

in South Africa to train workers, and it<br />

has an active program called Containers in<br />

the Community, where it donates containers<br />

to build schools and other community<br />

facilities.<br />

AMERICAN SHIPPER: OCTOBER 2009 13

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