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Contents
Chapter 16
Branding Yourself BUT Why? ............................................................................................................. 6
What is our learning from this case story? ................................................................................10
What do you get when you brand yourself? .............................................................................11
Did John do Personal Branding? .....................................................................................................12
Chapter 2 14
Communicating about Yourself .......................................................................................................14
What do we learn this time? ............................................................................................................23
It will help to set clear expectations .............................................................................................24
It will help to develop strong relationship .................................................................................25
Let me explain the previous point .................................................................................................26
It will help in Innovation ...................................................................................................................27
Let me explain the previous point .................................................................................................28
And lastly, it will help in strong teamwork ...............................................................................29
Chapter 3 31
Getting Smarter With People ...........................................................................................................31
Monica just did a smart work. Did you see how she was projecting herself? ............35
Chapter 4 37
Online Branding.....................................................................................................................................37
So, what’s the point here? .................................................................................................................42
Your Profile should look rich and interesting ...........................................................................43
Being Professional pays off ...............................................................................................................44
Don’t forget your picture ...................................................................................................................45
Next begins the Interaction ..............................................................................................................46
Here comes the most powerful weapon .....................................................................................47
Promote, Promote and Just Promote ............................................................................................48
Getting connected just can’t be missed! ......................................................................................49
Chapter 5 51
Eight laws of Personal Branding ....................................................................................................51
Law no.1 The law of specialization ..............................................................................................51
Law no.2 The law of Leadership ....................................................................................................52
Law no.3 The law of Personality ...................................................................................................54
Law no.4 The law of Distinctiveness............................................................................................57
Law no.5 The law of Visibility ........................................................................................................63
Law no.6 The law of unity ................................................................................................................65
Law no.7 The law of Persistence ...................................................................................................66
Law no.8 The law of Goodwill ........................................................................................................68