NEXT GENERATION HR - CIPD
NEXT GENERATION HR - CIPD
NEXT GENERATION HR - CIPD
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>NEXT</strong> GENE<br />
Case study: New World Telecommunications Ltd<br />
At New World Telecommunications Ltd in Hong Kong, <strong>HR</strong> has played a leading role in the<br />
business transformation from landline and mobile to broadband. They are now highly<br />
involved in a range of business innovations – such as offering broadband services to hotels<br />
that take a mature landline business and turn it into an innovative broadband one.<br />
‘<strong>HR</strong> in our organisation is not doing <strong>HR</strong>, it is really on a business partnership; we have to<br />
know the business well in advance…. 30% of my time is on <strong>HR</strong>. 70% is on business.’<br />
Case study: Hong Kong rail and property company MTR<br />
Hong Kong’s major public transportation company MTR faces two main challenges:<br />
managing the massive growth and expansion they are developing in Hong Kong itself<br />
and learning to be a global organisation. They already have operations in mainland<br />
China, London, Sweden and Australia.<br />
‘Hong Kong is our base in which we continue to excel, and from Hong Kong we<br />
expand into the international markets. Our Hong Kong expertise has facilitated our<br />
growth internationally, and in turn our global experience has strengthened our ability<br />
to do even better in Hong Kong. At the centre of this change are the MTR people. It<br />
is the MTR people who are the change and learning agent for our Hong Kong and<br />
international operations. <strong>HR</strong> has a core role to play in building an enterprising and<br />
learning culture that supports this change. By taking up the various challenges posed<br />
by our international businesses and overcoming them, we are growing stronger and are<br />
moving closer to achieving our vision – to be a globally recognised leader that connects<br />
and grows communities with caring service.’<br />
At its best this is not about building <strong>HR</strong> strategies that support the business strategy. It is<br />
about partnering the business so that <strong>HR</strong> levers are key, integrated, ‘insight-led’ elements of<br />
the business strategy itself.<br />
14<br />
<strong>NEXT</strong> <strong>GENERATION</strong> <strong>HR</strong>