NEXT GENERATION HR - CIPD

NEXT GENE
Tapping into the power of shared purpose
The insight: two key levers, authenticity and purpose
Growth-based HR leaders, however, are going beyond this. They are looking to build deep
and enduring engagement, tapping into the passion, dreams and aspirations of their people
to power long-term growth.
One way to look at this is through a simple metaphor for relationships (Figure 5).
Figure 5: A metaphor for relationships
Social
Getting to know one another; the social glue of
organisations
Business
Understanding roles, strengths, weaknesses;
giving feedback; setting goals
Trust
The more personal questions that drive our
behaviour; self-talk, feelings, dreams and values
Two key levers:
AUTHENTICITY and PURPOSE
For a long time engagement and brand alignment was about behaviours and the customer
and employee experience. Next Generation HR leaders seem to be able to look beyond this.
In the long term, engagement and talent attractiveness will be determined by factors that go
on ‘below the iceberg’.
This means being able to compete on two dimensions: authenticity and purpose.
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NEXT GENERATION HR