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NEXT GENERATION HR - CIPD

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<strong>NEXT</strong> GENE<br />

What would this mean for the function?<br />

A clear articulation of <strong>HR</strong>’s purpose and positioning<br />

accordingly<br />

If <strong>HR</strong> doesn’t seize the opportunity to define and shape its unique role in the Asian story, it<br />

will be limited by its own current positioning and miss the opportunity to act as a key catalyst<br />

for growth in the region.<br />

Obviously this is dependent on attaining excellence in <strong>HR</strong>’s core role. But given the pace of<br />

change in the region, the pull for <strong>HR</strong> must be to focus both on building core capability and,<br />

at the same time, to step beyond this and to actively take on the mantle of insight leadership<br />

within their respective businesses.<br />

And success in this is dependent on defining <strong>HR</strong>’s role as being about finding new and<br />

creative solutions to the growth challenges facing organisations. To do this, we need to focus<br />

on a few big ideas rather than becoming bogged down by process ownership or through<br />

many small <strong>HR</strong> transactions.<br />

The growth option is about using insights thinking to identify a few breakthrough things<br />

to do well – and to do this the function will need to be positioned as a core component of<br />

business and strategic leadership.<br />

Invest in the four corners<br />

And to take the ‘growth option’, <strong>HR</strong> will need a clear strategy for each of the four corners:<br />

Growth-based <strong>HR</strong> – focusing on the four corners of growth<br />

• Drive value through business insight.<br />

• Build the open family – embrace the future while respecting traditional cultural values.<br />

• Leverage the three Cs to ensure performance improvement keeps pace with market<br />

growth.<br />

• Inspire current and future employees with a vision that goes ‘under the iceberg’ and<br />

taps into authenticity and bigger purpose.<br />

30<br />

<strong>NEXT</strong> <strong>GENERATION</strong> <strong>HR</strong>

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