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think: act STUDY "Inside Africa" - Roland Berger

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<strong>Roland</strong> <strong>Berger</strong> Strategy Consultants<br />

4<br />

Decorated<br />

Telecommunications<br />

Mobile phones have already transformed daily life and business<br />

in Africa. They increase access to financial services and even help<br />

deliver healthcare across the continent. Overall, the sector has<br />

already averaged growth of 40% a year between 2003 and 2008,<br />

driven partly by annual investments of 33% over the same period.<br />

Still, the sector has reached only a fr<strong>act</strong>ion of its potential as<br />

a growth driver. Rural areas still have room for expansion 30 . In<br />

addition, data services will allow telecom companies to earn more<br />

revenue from existing customers while helping to boost overall<br />

growth.<br />

cabins advertising telephone services<br />

in Freetown, Sierra Leone<br />

30) See also <strong>Roland</strong> <strong>Berger</strong>'s recent "<strong>think</strong>: <strong>act</strong>" publication on this topic:<br />

"Opportunities in rural areas of emerging markets for mobile telephone operators", February 2012<br />

http://www.rolandberger.com/media/publications/2012-02-12-rbsc-pub-Mobile_telephone_operators_in_rural_areas.html

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