think: act STUDY "Inside Africa" - Roland Berger
think: act STUDY "Inside Africa" - Roland Berger
think: act STUDY "Inside Africa" - Roland Berger
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>Roland</strong> <strong>Berger</strong> Strategy Consultants<br />
4<br />
Decorated<br />
Telecommunications<br />
Mobile phones have already transformed daily life and business<br />
in Africa. They increase access to financial services and even help<br />
deliver healthcare across the continent. Overall, the sector has<br />
already averaged growth of 40% a year between 2003 and 2008,<br />
driven partly by annual investments of 33% over the same period.<br />
Still, the sector has reached only a fr<strong>act</strong>ion of its potential as<br />
a growth driver. Rural areas still have room for expansion 30 . In<br />
addition, data services will allow telecom companies to earn more<br />
revenue from existing customers while helping to boost overall<br />
growth.<br />
cabins advertising telephone services<br />
in Freetown, Sierra Leone<br />
30) See also <strong>Roland</strong> <strong>Berger</strong>'s recent "<strong>think</strong>: <strong>act</strong>" publication on this topic:<br />
"Opportunities in rural areas of emerging markets for mobile telephone operators", February 2012<br />
http://www.rolandberger.com/media/publications/2012-02-12-rbsc-pub-Mobile_telephone_operators_in_rural_areas.html