Vol 6 Issue 2, September 2006 - School of Hotel & Tourism ...
Vol 6 Issue 2, September 2006 - School of Hotel & Tourism ...
Vol 6 Issue 2, September 2006 - School of Hotel & Tourism ...
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8<br />
Mainland Update<br />
Bilingual Post-Graduate<br />
Programme Commences in China<br />
The demand for hotel and tourism training<br />
programmes in mainland China is larger than just<br />
the English-speaking market. As well as MSc<br />
programmes taught in English, a new bilingual<br />
programme has commences this month in Ningbo,<br />
Zhejiang Province. It is being run in conjunction with<br />
Zhejiang University, SHTM’s partner for the English<br />
MSc programme based in Huangzhou.<br />
“There is a big demand for a bilingual programme,”<br />
says Dr Hanqin Zhang, Programme Coordinator. “Every<br />
year, we are unable to take students on the English<br />
programme because <strong>of</strong> their lack <strong>of</strong> English pr<strong>of</strong>iciency,<br />
but the industry is keen for these employees to be able<br />
to benefit from the updated knowledge and managerial<br />
skills that the programmes <strong>of</strong>fer.”<br />
The mode <strong>of</strong> instruction is delivered in Chinese, but<br />
teaching materials are mainly in English. “Students are<br />
receiving the same quality <strong>of</strong> teaching and materials as<br />
their counterparts on the English-taught MSc. This<br />
bilingual programme is giving<br />
them access to this knowledge,”<br />
explains Dr Zhang.<br />
With China’s continued economic<br />
development, it is not just the booming hotel and<br />
hospitality industry that requires well-qualified staff but<br />
other service sectors too, including as airlines,<br />
transportation and retail.<br />
The programme is being conducted at Ningbo<br />
Polytechnic, an extension <strong>of</strong> the Huangzhou-based<br />
Zhejiang University. “It is being run by the same<br />
management team, so students can be assured <strong>of</strong> the<br />
same high standards. However, the different locations<br />
ensure that each programme has its own separate<br />
identity.” A total <strong>of</strong> 40 student quotas are available for<br />
the new bilingual MSc – the same number as the<br />
English version.<br />
“Our medium to long-term plan is that both<br />
programmes will provide a market base to <strong>of</strong>fer a PhD<br />
programme eventually – probably within a couple <strong>of</strong><br />
years,” says Dr Zhang.<br />
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