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Vol 6 Issue 2, September 2006 - School of Hotel & Tourism ...

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8<br />

Mainland Update<br />

Bilingual Post-Graduate<br />

Programme Commences in China<br />

The demand for hotel and tourism training<br />

programmes in mainland China is larger than just<br />

the English-speaking market. As well as MSc<br />

programmes taught in English, a new bilingual<br />

programme has commences this month in Ningbo,<br />

Zhejiang Province. It is being run in conjunction with<br />

Zhejiang University, SHTM’s partner for the English<br />

MSc programme based in Huangzhou.<br />

“There is a big demand for a bilingual programme,”<br />

says Dr Hanqin Zhang, Programme Coordinator. “Every<br />

year, we are unable to take students on the English<br />

programme because <strong>of</strong> their lack <strong>of</strong> English pr<strong>of</strong>iciency,<br />

but the industry is keen for these employees to be able<br />

to benefit from the updated knowledge and managerial<br />

skills that the programmes <strong>of</strong>fer.”<br />

The mode <strong>of</strong> instruction is delivered in Chinese, but<br />

teaching materials are mainly in English. “Students are<br />

receiving the same quality <strong>of</strong> teaching and materials as<br />

their counterparts on the English-taught MSc. This<br />

bilingual programme is giving<br />

them access to this knowledge,”<br />

explains Dr Zhang.<br />

With China’s continued economic<br />

development, it is not just the booming hotel and<br />

hospitality industry that requires well-qualified staff but<br />

other service sectors too, including as airlines,<br />

transportation and retail.<br />

The programme is being conducted at Ningbo<br />

Polytechnic, an extension <strong>of</strong> the Huangzhou-based<br />

Zhejiang University. “It is being run by the same<br />

management team, so students can be assured <strong>of</strong> the<br />

same high standards. However, the different locations<br />

ensure that each programme has its own separate<br />

identity.” A total <strong>of</strong> 40 student quotas are available for<br />

the new bilingual MSc – the same number as the<br />

English version.<br />

“Our medium to long-term plan is that both<br />

programmes will provide a market base to <strong>of</strong>fer a PhD<br />

programme eventually – probably within a couple <strong>of</strong><br />

years,” says Dr Zhang.<br />

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HORIZONS

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