Vol 6 Issue 2, September 2006 - School of Hotel & Tourism ...
Vol 6 Issue 2, September 2006 - School of Hotel & Tourism ...
Vol 6 Issue 2, September 2006 - School of Hotel & Tourism ...
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Executive Development Programmes<br />
11<br />
and Communications (Ms Ada Wong), Leadership<br />
Development (Dr Simon Wong, Assistant Pr<strong>of</strong>essor),<br />
Service Quality Management (two sessions - Mr Alan<br />
Wong, Lecturer), Crisis Management (Mr Tony Tse,<br />
Programme Director - Industry Partnerships).<br />
Mr Jim Kilby <strong>of</strong> University <strong>of</strong> Nevada, Las Vegas,<br />
addresses issues <strong>of</strong> table game marketing.<br />
The speakers were experienced industry pr<strong>of</strong>essionals<br />
and academics:<br />
• “Gaming for <strong>Tourism</strong> Development: Challenges for<br />
Macau” by Pr<strong>of</strong> Cathy Hsu<br />
• “An Analysis <strong>of</strong> the Asia Pacific Casino Gaming<br />
Industry from a Financial and Investment Perspective”<br />
by Mr Sean Monaghan, Merrill Lynch Singapore<br />
• “The Mathematics <strong>of</strong> Casino Games: What an<br />
Executive Should Know” by Mr Andrew MacDonald,<br />
SKYCITY Entertainment Group Limited, New Zealand<br />
• “Table Game Marketing in a Mature Gaming Market”<br />
by Mr Jim Kilby, University <strong>of</strong> Nevada, Las Vegas<br />
Tailor-Made<br />
An EDP was held for the second-year running for<br />
Yoshinoya Fast Food (HK) Ltd, to give the company’s<br />
shop managers an opportunity to update their skills. A<br />
total <strong>of</strong> 31 participated in the programme, conducted<br />
once a week over a period <strong>of</strong> six weeks in June and July.<br />
SHTM staff presented the sessions, namely: Marketing<br />
Management (Ms Ada Lo, Lecturer), Customer Relations<br />
The Yoshinoya programme is a prime example <strong>of</strong> SHTM’s<br />
EDP. Courses are tailor-made to the needs <strong>of</strong> individual<br />
companies in hospitality and tourism-related businesses.<br />
For further information, contact Mr Tony Tse,<br />
Programme Director (Industry Partnerships), at<br />
hmttse@polyu.edu.hk.<br />
Summer <strong>School</strong><br />
A certificate presentation ceremony took place over<br />
lunch at the Promenade Restaurant <strong>of</strong> the Harbour<br />
Plaza Metropolis on the final day.<br />
Thirty-four students from Korea’s Jeonju University and<br />
Sejong University took part in the Summer Study<br />
Programme, held in July. Topics in the two-week event<br />
included career development in the industry, dining<br />
etiquette, English in hospitality and tourism, practical<br />
food course, employee motivation, the Korean wave,<br />
e-business, life as a flight attendant, service quality and<br />
customer satisfaction in hotels, cultural tourism,<br />
leadership and team building, and marketing<br />
communications. Sessions were presented by SHTM<br />
staff, namely Pr<strong>of</strong> Kaye Chon, Ms Alice To, Mr Paul<br />
Penfold, Mr Tony Chu, Dr Simon Wong, Pr<strong>of</strong> Amy<br />
Chan, Dr Norman Au, Ms Dorothy Yim, Dr Myong Jae<br />
Lee, Pr<strong>of</strong> Bob McKercher, Mr Alan Wong and Mr Tony<br />
Tse. Students also enjoyed a field trip to Ocean Park<br />
and Stanley Market and free time when they could<br />
explore Hong Kong on their own.<br />
<strong>School</strong> <strong>of</strong> <strong>Hotel</strong> and <strong>Tourism</strong> Management