Indocement Tunggal Prakarsa, PT.

Market Share 1999
I N D O C E M E N T A N N U A L R E P O R T 1 9 9 9 R e v i e w o f O p e r a t i o n s
20
21.98% Domestic - Indocement
45.94% Domestic - Others
7.57% Export - Indocement
24.51% Export - Others
Market Share 1998
26.59% Domestic - Indocement
54.71% Domestic - Others
5.04% Export - Indocement
13.66% Export - Others
Product portfolio
During the year, we launched Pozzolan Cement
under the same Tiga Roda brandname.
The market responded favorably above our
expectations with sales of around 300
thousand tons during the year.
Ordinary Portland Cement
(OPC) stays as our principal
product accounting for more
than 90 percent of total sales
volume. Specialty cement products
composed of White Cement,
Oil Well Cement, Type II and Type V.
Cement remain in our product portfolio serving the regular needs of
specific market segments. Combined sales volume for these products
dropped slightly during the year owing to lower demand.
Ready-mix Concrete production was scaled down owing to
significant drop in demand as some construction activities in Jakarta
and West Java were either completed or discontinued during the
year. The industrial construction sector, which is the principal
customer for ready-mix concrete is yet to resume activities, due to
financial constraints.
In terms of domestic sales mix, bagged and bulk cement sales ratio
during the year increased in favor of bagged cement to 95:5
compared to 93:7 in 1998. This indicates a faster phase of recovery
in the domestic direct consumers market outside Jakarta and
West Java.
Industry outlook
Opportunities are emerging on two fronts: The recovering domestic
market indicates gradual increase in demand as the Indonesian
economic and political conditions improve and the increasing
potential of Indonesian cement in the export market.