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D-SLR
Seven reasons to get creative with Sony
Easy Display Mode
The information presented on the screen when shooting with a D-SLR can be overwhelming for
new users, so thankfully the new D-SLRs feature a refined Easy Mode which is available when
shooting in automatic. It only gives you access to the key settings, making an as easy to use as
a Cyber-shot.
New Lenses
One of the joys of owning a D-SLR is the world of creative options it opens up. If you want to take
your photography to the next level why not consider one of the new inexpensive lenses. The
SAL30M28 is a great little compact Macro Lens for closeup photography and the SAL50F18 is
absolutely perfect for portraits.
Smile Shutter
Available in Sony Cyber-shot and Handycam models, Smile Shutter makes its debut in with the
550. Used in conjunction with Quick AF Live View, Smile Shutter will automatically snap a photo
when it detects a smiling face in the frame, perfect for capturing those candid moments.
7fps
Thanks to the Exmor CMOS sensor and the BIONZ Image processor, the 550 is able to shoot at an
incredible 7 frames per second with fixed autofocus and exposure. Never miss the moment with
7fps shooting!
D-SLR
24.6 Megapixel Full Frame Exmor CMOS Sensor
This groundbreaking image sensor has been specifically designed for the 850 and 900 and
delivers outstanding clarity for the most discerning photographer. The sensor itself is the same
size as a 35mm piece of film, and with 24.6 megapixels, is enough to capture the finest detail in
whatever you are shooting.
Intelligent Preview
Intelligent Preview on the 850 and 900 lets you see the effects of tweaking settings such as
white balance and exposure compensation before you start shooting. No more guess work!
G Lens
After years of collaboration with Konica Minolta, the G Series Lenses represent the pinnacle of
lens craftsmanship. Using both Aspherical and Extra-Low Dispersion elements to reduce chromatic
aberration distortion, G series lenses are crafted to take full advantage of the high resolution
image sensors used in D-SLR.
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BIONZ processor
At Sony we’ve packed every camera with advanced features
to help you get more great-looking shots. Advanced Sony
semiconductor technology delivers ultra-high resolution up to
an incredible 24.6 effective megapixels. You’ll experience detail
packed, low noise images with rich, vivid colours and natural tonal
reproduction. Then add smart technologies like Quick AF Live
View shooting to catch the perfect moment, SteadyShot INSIDE
for reduced blur with handheld shots and D-Range Optimiser for
natural results with high-contrast scenes. With you can be sure
that extraordinary picture quality comes as standard.
Lenses in focus
Carl Zeiss Lenses
Unparalleled quality has long been the hallmark of Carl
Zeiss lenses. And now, over 160 years of optical expertise
has been distilled into a series of mount lenses, jointly
developed by Carl Zeiss and Sony. With exclusive T*
(“T-star”) coating technology for higher light transmission,
minimal flare and ghosting. With marvellously faithful
and luminous colors. And with extreme compensation of
various optical aberrations. Discover some of the world’s
finest lenses, and unlock your true artistic potential.
BIONZ Image processor with Exmor technology
It’s the key to superlative image quality and ultra-fast
responses that you’ll appreciate with every camera. The
powerful Sony developed BIONZ processing engine ensures
that every last detail captured by the camera’s sensor is
reproduced with absolute clarity and extremely low noise.
You’ll be rewarded with the most lifelike images you’ve
ever seen. Image processing gets a big boost in speed and
power from the new dual BIONZ image processing engine
on 850 and 900 processing even greater amounts of
data instantly.
G Lenses
lenses bearing the 'G' designation are specially
designed and constructed to the highest standards of
optical performance. Built to last a lifetime, they combine
superb clarity and sharpness with exquisite defocusing
characteristics, measuring up to the most demanding
professional specifications in every detail.
D-SLR
Spoilt for Choice
Choose from a wide range of lenses and other specialised accessories, to
customise and control your shots and explore your creativity.
SteadyShot INSIDE
Everyone knows about the
frustrations of camera shake when
you’re shooting handheld in available light. Inside
the body of every camera, SteadyShot INSIDE works
with all your lenses, delivering crisper, clearer pictures.
You’ll enjoy up to 4 steps anti-shake correction
without the need to invest in expensive imagestabilised
optics. It’s great for macro and zoom shots,
portraits, dimly-lit interiors or any situation when you
don’t want to spoil the mood with a flash.
Free-angle LCD
Explore fresh angles and watch your creative options increase.
The large free-angle 2.7or 3-inch LCD screen tilts up and down
(on selected models), making it easier and more comfortable to
frame shots in any position. It’s great for portraits when you need
to maintain eye contact with your subject and landscapes
when you can’t bear to take your eyes off the view. Get down
low for dramatic angles without crouching uncomfortably. Shoot
from the hip and see the world from your children’s point of
view. Or take the high ground and see things from a different
perspective. The bright, high-contrast screen features a special
anti-reflective coating that reduces glare for a clearer picture –
even when you’re shooting outdoors.
Telephoto lenses
Able to focus from as close as 1.5m, Sony’s telephoto lenses are ideal for
portraits where you can’t get close to your subject and for images where
you require a beautifully defocused background.
Wide-angle lenses
Capture large scale scenes and landscapes using wide-angle lenses
which have been designed to reduce lens flare and distortion while
increasing contrast at any focal length.
Specialty lenses
When you are ready to step up to the highest levels of photography, Sony’s
D-SLR lenses are ready to expand your experience and drive your creativity.
84 For further information visit sony.co.nz/d-slr 85

230 550
Entry Level D-SLR
Packed with advanced Sony technologies like SteadyShot INSIDE for more
great-looking shots, even if you’re new to D-SLR photography. With an
enhanced BIONZ processor and D-Range Optimiser for breathtaking results
with any scene, it’s a perfect introduction
to the exciting world of creative possibilities
that’s opened up by .
Features
• 10.2 effective megapixels APS-C sensor
• 2.7” LCD screen
• 2.5 fps
• 9-point centre-cross AF with Eyestart
• SteadyShot INSIDE
• Up to ISO3200
• BIONZ image processor
• Simple to use with enhanced graphical menus
• D-Range Optimiser
• Scene Selection
• Auto pop-up flash
Advanced D-SLR with Quick AF Live View
The fastest Alpha yet with up to 7fps continuous shooting. Quick
AF Live View is further enhanced with Face Detection and Smile
Shutter for beautiful portraits and the new Precision Focus Live View
is perfect for macro photography.
Features
▲• 14.2 effective megapixels CMOS sensor
▲• Quick AF Live View with Precision Focus Live View
▲• 3.0” Two Way Tilt 920k LCD screen
▲• Up to 7 fps
▲• Auto HDR (High Dynamic Range)
• 9-point centre-cross AF with Eyestart
• SteadyShot INSIDE
▲• Up to ISO12800
• BIONZ image processor
• Simple to use with enhanced graphical menus
• D-Range Optimiser
• Scene Selection
• Auto pop-up flash
▲• Face Detection with Smile Shutter
330 & 380 850 & 900
D-SLR with Quick AF Live View
Quick AF Live View meets the high quality 10.2-megapixel (14.2 megapixel for
380) resolution, free-angle tilting screen and enhanced SteadyShot INSIDE
for extraordinary results with any subject.
Features
• 10.2 (A330) / 14.2 (A380) effective megapixels
APS-C sensor
▲ Quick AF Live View
▲ 2.7” Tilt LCD screen
• 2.5 fps
• 9-point centre-cross AF with Eyestart
• SteadyShot INSIDE
• Up to ISO3200
• BIONZ image processor
• Simple to use with enhanced graphical menus
• D-Range Optimiser
• Scene Selection
• Auto pop-up flash
Full Frame D-SLR
The flagship of the range enables unprecedented levels of creative
expression. For the first time ever, a new 24.6 effective megapixel
full-frame Exmor CMOS sensor delivers flawless, detail packed images
with incredibly low noise. It’s also the world’s
first full-frame camera that features
SteadyShot INSIDE, offering
impressive anti-shake
correction with
your lens
collection.
Features
▲• 24.6 effective megapixels full frame sensor
• 3.0” 920k LCD screen
• 3 fps (A850) / 5ps (A900)
▲• 98% FoV (A850) / 100% FoV (A900)
Pentaprism Viewfinder
• 9-point centre-dual cross AF with 10 assists
• Enhanced SteadyShot INSIDE
• Up to ISO6400
▲• Dual BIONZ image processor
• Flash sync terminal
• D-Range Optimiser
▲• Weather sealed magnesium alloy body
▲• 850 shot battery life
D-SLR
Quick AutoFocus Live View
D-Range Optimiser
D-Range Optimiser
Both the 330 and 380 feature Quick AutoFocus Live View, the world’s fastest AutoFocus Live View system.
Unique to Sony, this advanced system fuses the convenience of live image preview with accurate throughthe-lens
(TTL) phase-detection autofocus. You’ll enjoy fast, precise autofocusing and accurate predictive focus
to help capture moving subjects, together with rapid continuous shooting that’s prized by DSLR users. With
AutoFocus Live View you’ll really see the difference.
OTHERS
Live View
The subject cannot be seen in the
live view in the instant you want to
take the picture
AF
shot
Live View
Live View
With Quick AF Live View,
the decisive moment
can be captured
AF
shot
Live View
The D-Range Optimiser can capture a
natural level of shadow and highlight detail
that more realistically represents the tonal
range of human vision. Ideal for portraits
and active subjects such as children and
pets, it uses proprietary Sony technology
in the newly developed BIONZ engine
to optimise images in real time, making it
possible to use the D-Range Optimiser even
during continuous shooting. Settings include
Auto, which automatically optimises images
based on an area by area analysis of the
scene, and level, which allows the user to
choose from 5 levels of optimisation.
Off
Auto
Conventional Live View
screen blackout
Quick AF Live View
{
screen
blackout
LV1
LV2 LV3 LV4
LV5
86 ▲ Denotes 'Step-Up' Feature
For further information visit sony.co.nz/d-slr 87

Lenses
Complement your camera
SAL1680Z
SAL85F14Z
SAL135F18Z
SAL2470Z
Light it - Macro Flash and Light
Stabilise it - Remote Commander
Find it - GPS
Carl Zeiss lenses
A standard
zoom lens with an
impeccable
pedigree.
SAL1635Z
Bright wideangle
lens with
superlative optical
performance.
A bright, medium
telephoto lens with
impressive credentials.
Teleconverters
SAL14TC
An affordable and compact
addition for powerful super
telephoto shooting.
A versatile largeaperture
telephoto lens
of outstanding quality
and brightness.
SAL20TC
Fast, bright,
versatile zoom
with exceptional
description.
A fast, easy answer to the quest
for even greater telephoto power.
HVLMT24AM
Macro twin flash kit
See it - Lens Accessories
HVLRLAM
Ring light
RMS1AM
Remote commander
RML1AM
Remote commander
GPSCS3KA
GPS location unit
SAL70200G
SAL35F14G
SAL300F28G
G lenses
A bright, powerful
telephoto zoom built
to the highest optical
standards.
SAL70300G
A fast, large-aperture
lens with the superb
performance of highquality
G optics.
SAL70400G
Bright, long-range
telephoto power with
quiet, responsive autofocusing.
Replacement
lens hoods
ALCB55
Body cap
ALCR55
Rear lens cap
Replacement lens caps
LCL140AM/90AM/60AM
Lens cases
Premium high-zoom
telephoto with
uncompromising
optical specification.
SAL1118
A super wideangle
zoom for
imaging beyond the
limits of human vision.
SAL16105
Light, versatile,
easy- to-carry zoom
with excellent optical
performance.
Premium super
telephoto zoom
delivering class-leading
performance.
BEST
EXPERT LENS
SAL16F28
A unique fisheye
perspective
that expands your
photographic horizons.
LENS
Sony 70-300mm f/4.5-5.6 G SSM
SAL20F28
A super-wide angle
view that captures
depth and drama
on a grand scale.
HVLF58AM
Flash
Light it - Flash
HVLF42AM
Flash
HVLF20AM
Flash
FACS1AM
Off-camera shoe
for flash
FAEC1AM
Extension cable
for flash
FAMC1AM
Multi flash cable
FACC1AM
Off-camera
cable for flash
Store it - Removable Memory
D-SLR
Zoom lenses
SAL18200
Bright,
long-range telephoto
power with quiet,
responsive autofocusing.
SAL18250
Extremely high
14x zoom range to
cover virtually any
shooting situation.
SAL2875
SAL1870
A classic
all-round zoom
with wide, standard, and
telephoto angles of view.
SAL24105
A 35mm format
standard zoom
lens with ultra-compact
handling ease.
SAL55200
Fixed focal length lenses
SAL28F28
Light, compact
and fast: an easy-tohandle
wide angle with a
built-in sliding lens hood.
SAL50F14
A large-aperture
standard lens with
natural perspective and a
rich range of expression.
SAL50M28
SAL500F80
The ultra-compact,
super telephoto lens
that pioneered reflexdesign
autofocusing.
SAL30M28
A light, compact
macro lens with 1:1 life-size
imaging, and in-lens AF drive
for smooth AF operation.
SAL100M28
FAST1AM
Sync terminal
flash adapter
LCSAMLC3
Genuine leather
soft carrying case
(compatible with
200, 300 and
350)
FASHC1AM
Flash shoe cap
LCSAMLC4
Genuine leather
soft carrying case
(compatible with
900)
FATC1AM
Triple connector
for flash
LCSAMA
Soft carrying case
FAEB1AM
External battery
adapter for flash
*HVL-F58AM
LCSAMSC30
Soft carrying case
Screen protectors
MSHX8/16/32G
Memory Stick
PRO-HG Duo cards
STPGB1AM
Grip belt
High quality,
wide aperture
zoom lens for general
purpose shooting.
SAL75300
This light,
compact and affordable
zoom makes a great
companion to the DT* 18-
70mm standard zoom lens.
A compact
and versatile
macro lens with ultrasmooth
defocusing.
SAL135F28
A telephoto
macro lens with
a versatile and comfortable
shooting distance.
Protect it - Case and Strap
Power it - Battery, Charger & Vertical Grip
A telephoto zoom lens of
awesome versatility and power.
*D-SLR-A900 compatible with all Sony lenses except for DT
lens models. Operation with DT lens is not guaranteed because
camera does not meet primary AE performance standard
A unique
medium telephoto lens with
distinctively rich defocusing
characteristics.
Shoulder
straps
NPFH50AM
Rechargeable
battery pack
NPFM500H
Rechargeable
battery pack
ACVQ900AM
AC Adapter/
charger
VGB50AM
Vertical control grip
(compatible with
550)
VGB30AM
Vertical control grip
(compatible with
200, 300 and
350)
VGC90AM
Vertical control
grip (compatible
with 850 & 900)
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