Digital Imaging Cybershot 2012 - Sony New Zealand

Digital 

Imaging 

Cybershot 

Sony2012 

sony.co.nz/cybershot

Zoom in on the all-new Cyber-shot range. 

Get up close and personal with the 2012 all-new range of Cyber-shot cameras. 

Discover the stunning High Zoom feature and capture sharp, clear images 

even when you shoot from a great distance! Hurry in to your local dealer to 

check out our most exciting range so far, or go to sony.co.nz/cyber-shot 

3D imaging in compact style 

Featuring a 16.2MP “Exmor R ” CMOS sensor that 

produces crisp pictures even in low light settings. 

Exmor R CMOS: 16.2M 

Optical zoom: 5x 

Clear image zoom: 10x 

Wide angle: 25mm 

Picture effect: 9 mode 

Extra high sensitivity 

technology 

Clear Photo plus 

LCD: 2.7” 

DSCWX50S 

DSCWX50B 

Compact camera with G lens 

Extremely fast speed, high resolution and stunning 

low-light sensitivity with improved image clarity. 






High speed AF 


technology 


LCD: 2.7” 

DSCWX100 

Slim and waterproof 

This innovative camera is certified waterproof, 

shockproof, dustproof and freeze-proof. 







technology 

Photo creativity 

Xtra Fine touch LCD: 

2.7” wide 

DSCTX20P 

Create high 

definition movies 

Record high-quality movies in rich 

detail with the Cyber-shot's high 

frame and bit rates that make 

movie images appear significantly 

smoother than before. 

High zoom digital camera 

Get up closer with 32x zoom or capture expansive 

landscapes with 360 Sweep Panorama. 

CCD: 16.1M 






LCD: 3.0” 

DSCTX20B DSCTX20L DSCH90

360 Sweep Panorama 

Capture literally the whole scene, with the addition of 360 degree mode! 

Easy to use with sweep panorama 

With built-in upload software, smile shutter and AA 

batteries you can focus on taking great photos. 

CCD: 14.1M 




Clear photo LCD: 2.7” 

DSCS5000 

Compact and nimble 

Stunning 360 sweep panorama – capture everything 

around you with this light-weight compact camera! 

CCD: 14.1M 




DSCW610G 

DSCW610B DSCW610P DSCW610S 

Carl Zeiss optics – Sony style 

Intelligent Auto Mode for perfect pictures every time 

with this stylishly sleek model. 

CCD: 16.1M 





DSCW630V 

DSCW630B DSCW630S 

Still camera with HD movie function 

Spectacular clarity with 16.1 mega pixels. Zoom in on 

life’s great moments with a 10x optical zoom. 

CCD: 16.1M 



11520x1080 



DSCW690L 

DSCW690B DSCW690R DSCW690S

Catch the action 

up close 

With its powerful zoom, Cybershot 

lets you capture high 

quality images even when you 

are shooting distant subjects 

like celebrities, wildlife, sports 

athletes or tourist attractions. 

Remember 

where you 

took your shots 

Enhance your 

memories with 

pictures and maps 

with GPS and 

Compass technology 

to enable you to tag 

the location of your 

photos and help 

identify your current 

direction, making this 

the perfect camera 

for short or long 

distance travels. 

GPS tagged photos 

are identified with 

pinpoints to enable 

easy recall of your 

journey and fun 

sharing with friends 

via online sites such as 

Google maps or via 

Bravia TV. 

Outstanding stills and full HD video 

Move up a step with the HX20V and experience crystal 

clear full HD movies with an amazing 20x optical zoom. 






High speed AF 

Digital level gauge 

MR mode MF ring 

custom button 


technology 


Xtra Fine LCD: 3.0” 

DSCHX20V 

Create beautiful 

images even in low light 

Sony’s “Exmor R TM ” CMOS sensor utilises 

a unique back-illuminated technology 

that empowers you to capture high 

quality images with extremely low noise, 

even in dim conditions. 

Powerful 30x optical zoom 

Experience the joy of professional image quality with 

the convenience of Cyber-shot’s compactness. 






High speed AF 

Digital level gauge 

MR mode MF ring 

custom button 


technology 


Xtra Fine LCD: 3.0” 

DSCHX200V 

Picture effects 

Personalise your photographs and express 

your creativity with fun and easy to use 

picture effects. 

HDR painting 

Pop colour 

Toy camera 

Partial colour (green) 

Partial colour (yellow) 

Watercolour painting 

Partial colour (blue) 

Miniature 

Partial colour (red) 

Soft high-key 

Rich-tone monochrome 

Illustration 

W610 excluded. Not all effects available on all cameras

10" digital photo frame 

Digital photo frames 

Bring out the best in all your pictures as well as videos, 

with high-quality LCD widescreen and full HD playback. 

• 10.1” SWVGA clear photo LCD 

• 2GB internal memory 

• Full HD video and music playback 

• Auto orientation function for enhanced viewing 

• Multiple card slots 

DPFHD1000 


View and share your memories on an affordable, 

convenient 7" LCD screen. 

• 7.0” WQVGA LCD 

• Backlit LED display 

• Printed Sony logo 

• SD card & Sony memory stick slots 

DPFC70A 


The 8" digital photo frame offers affordability and 

outstanding picture quality. 

• 8" SVGA LCD screen 

• 128MB internal memory 

• Auto orientation function for enhanced viewing 

• Multiple card slots 

DPFD810 

7" Wi-Fi digital photo frame 

The wireless connection accesses social network 

sites, grabs photos from e-mails, and streams stored 

images on a PC via a home network. 

• 7.0” WVGA LCD 

• Wi-Fi 

• Touchscreen 

• 2GB internal memory 

• USB A/miniB compatible 

• SD card & Sony memory stick slot 

DPFW700 

360 Sweep Panorama – Sweep 

your camera horizontally in a 

circular motion to create 360° 

panoramic images. 

3D World – Part of Sony’s range of 3D 

still image, 3D moving image, or 3D 

compatible products. 

3D Sweep Panorama – Enhanced 

Sweep Panorama function that 

creates 3D still images for playback on 

compatible televisions. 

AVCHD – A High Definition digital 

format for recording 1080i and 720p 

signals by using highly efficient codec technologies. 

BIONZ – Originally designed for the Sony 

Digital SLR, this high speed processor 

works to reduce noise and maintain colour integrity. 

Exmor R CMOS Sensor – A camera 

sensor that delivers stunning lowlight 

performance and increases sensitivity by 2x 

to reduce noise. Perfect for capturing the low-light 

mood of the moment. 

Full HD 1080 – With High Definition 1080 

recordings, the effective scanning line 

is 1,080, which is more than twice the 

number in conventional standard definition format. 

The difference between HD picture and SD quality 

is immediately noticeable. 

G Lens – High performance Sony lenses 

that deliver superior in-focus image quality 

and beautifully defocused background 

areas (known as bokeh). 

GPS – With the built-in GPS turned 

on, your photos and videos are 

automatically geotagged with the 

location at which they were shot. 

HD Movie 720p – Your HD movies 

are compressed into the MPEG-4 

AVC/H.264 format, which boosts high 

quality yet surprisingly small file sizes. 

Cyber-shot glossary 

Intelligent Auto – Camera mode that 

combines the innovative technologies of 

Intelligent Auto Focus, Motion Detection 

and Intelligent Scene Recognition to ensure that 

every shot is perfect, regardless of the shooting 

environment. 

Optical Steady Shot – A built-in gyro 

sensor detects camera shake and 

automatically activates a shift lens unit 

to compensate for it. Dramatically reduces blur at 

low shutter speeds. 

Steady Shot – Reduces picture jitter/ 

shake. Optical Steady Shot uses a lens 

system, while electronic Steady Shot 

uses a larger CCD for increased image area and 

less shake. 

Superior Auto – Recognises up to 11 

scenes with 3 anti-blur settings for 33 

different scene patterns for the best 

shot everytime. 

Touch Panel – This features an intuitive 

touch screen interface which makes it 

easy to navigate through on camera 

menus and find the settings you want. 

Zeiss – World-renowned German lens 

company known for lens designs that deliver 

uncompromised, accurately detailed and 

realistic photos with excellent contrast.

Digital Imaging Cybershot 2012 - Sony New Zealand

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