Television - Sony New Zealand
Television - Sony New Zealand
Television - Sony New Zealand
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14<br />
<strong>Television</strong><br />
BRAVIA 2010 – welcome to the future<br />
Discover the new BRAVIA TVs for 2010 with innovative LCD and LED technology. Experience amazing<br />
Full HD cinematic images in your living room, connect to the internet and a whole world of online<br />
entertainment, or add a unique Monolithic Design statement to your home. The new range of BRAVIA<br />
TVs has something for everyone.<br />
A new world of online content & services<br />
Choose a TV with BRAVIA Internet Video, like the new EX700, and you can open up a whole world of<br />
entertainment experiences. With BRAVIA Internet Video and WiFi connectivity instantly stream a wide<br />
variety of movies, TV episodes, videos and music from the internet, including YouTube, and much more.<br />
The NX700 additionally features BRAVIA Internet Widgets; personalize your viewing experience by<br />
adding information apps to your screen so you can instantly access the latest local news, weather,<br />
sports headlines, Twitter and Facebook updates.<br />
LED for enhanced pictures, slim designs & energy savings<br />
<strong>Sony</strong> introduced the first LED backlit LCD TV in 2004, and pioneered Edge LED lighting in 2008 with the<br />
ZX1 in 2010. Edge LED backlighting such as in the new EX600, EX700 and NX700 helps to create superslim<br />
TV designs to fit effortlessly into any living space and is more energy efficient than conventional TVs<br />
– it’s yet another cutting-edge innovation included in the latest range of BRAVIA TVs.<br />
Add style to any space with a unique Monolithic Design<br />
<strong>New</strong> BRAVIA TVs such as the NX700 have a minimalist Monolithic Design to give your room a unique<br />
style and sense of space. The design has an elegant, flush screen surface which enhances the viewing<br />
experience and looks stunning even when the picture is off. And with the option to be tilted by 6°,<br />
you’ll have perfect viewing even on very low furniture. The design also perfectly matches other new<br />
home entertainment products from <strong>Sony</strong>, so you can have the same stunning look across your TV,<br />
Blu-ray Disc Player and home cinema system.<br />
See the future in Full HD 3D – COMING SOON TO SONY BRAVIA<br />
Forget memories of blurry images and cardboard glasses: Full High Definition 3D<br />
from <strong>Sony</strong> is an advanced technology which delivers incredible depth and detail.<br />
Impressive Full HD 3D images are achieved by combining Active Shutter glasses with high frame<br />
rate technology on your TV. Together they display images with<br />
different perspectives to each eye (100 frames/second<br />
per eye). The Active Shutter glasses take you straight<br />
into incredibly life-like, smooth 3D scenes that<br />
literally jump out of the screen at you.<br />
From producing equipment for filming blockbuster<br />
movies and sporting events to creating movies<br />
and games for you to enjoy at home, we are<br />
leading 3D innovation from lens to living room.<br />
We’ve developed BRAVIA TVs, Blu-ray Disc Players, Home<br />
Cinema Systems and PlayStation®3 consoles ready for a whole new 3D viewing dimension.<br />
For further information visit sony.co.nz/bravia<br />
<strong>Television</strong> 15
16<br />
Freeview without cables More detail for a<br />
better picture<br />
There’s no need for an extra set-top box to<br />
see your favourite Freeview|HD programmes.<br />
BRAVIA featuring the Freeview|HD built in logo have an<br />
integrated Hybrid Digital Tuner ready to receive the latest<br />
High Defi nition broadcasts from Freeview|HD*.<br />
Simply plug in a UHF aerial and you’ll have access to the<br />
latest High Defi nition programs, new channels and even a<br />
7-day program timetable.<br />
For more information on Freeview|HD visit www.freeviewnz.tv<br />
* Freeview|HD not available in all areas.<br />
Refer to www.freeviewnz.tv to fi nd coverage areas.<br />
A slimmer profi le<br />
Using Edge LED backlight technology<br />
results in a much thinner and<br />
lighter BRAVIA when compared to<br />
conventional direct-type backlight<br />
system televisions.<br />
Typically used for small to midsized<br />
computer monitors. <strong>Sony</strong><br />
has adapted this new type of<br />
backlighting for LCD TVs. The<br />
result is a more effi cient light<br />
transmission process and lower<br />
power consumption without any<br />
compromise to picture quality.<br />
Direct CCFL<br />
Edge LED<br />
BRAVIA sets with Full HD 1080 reproduce the maximum<br />
HD1080 picture exactly as it was transmitted. This<br />
is instead of creating scaled images which have<br />
been digitally reduced to fi t lower-resolution TVs. An<br />
unprecedented degree of detail and clarity is brought<br />
to standard television broadcasts, with Full HD boosting<br />
the image resolution by up to four times.<br />
Discover a new world<br />
of online content<br />
With BRAVIA Internet Video and<br />
BRAVIA Internet Widgets you<br />
can open up a whole world<br />
of entertainment experiences.<br />
Connect to the Internet and<br />
stream full-screen videos from<br />
sites like YouTube, or add apps to<br />
your TV to keep up-to-date with<br />
your favourite websites, including<br />
Twitter, Facebook and more.<br />
Smoother, sharper action<br />
movies and sports<br />
Motionfl ow 100Hz technology doubles the frame rate<br />
from the standard 50 frames per second to 100Hz to<br />
deliver a crisp, fl uid and realistic viewing experience<br />
during fast-action scenes. For more details see pg. 19<br />
Original Frame A Frame Added by Original Frame B<br />
BX300<br />
High Defi nition anywhere you want it<br />
Experience HD picture quality, incredible contrast and sharp, vibrant,<br />
life-like pictures. This compact HDTV is perfect for the offi ce, kitchen<br />
or second bedroom.<br />
TV Dimensions<br />
KLV22BX300 22-inch: 575x 398 x 215 mm<br />
KLV26BX300 26-inch: 676 x 459 x 220 mm<br />
Fuss free entertainment<br />
Conveniently operate and control other BRAVIA<br />
Sync compatible devices - including BRAVIA<br />
HDTVs, Blu-ray Disc Players, surround sound<br />
systems, Handycam camcorders and Cyber-shot<br />
digital still cameras, all with one remote control.<br />
For example, by connecting a compatible<br />
Blu-ray Disc player to a BRAVIA TV the viewer<br />
can watch a movie simply by pressing the PLAY<br />
button on the BRAVIA remote.<br />
BRAVIA Accessories<br />
Handycam camcorder<br />
USB Media Player<br />
Share your photos on the big<br />
screen, watch movies or listen<br />
to your favourite music with<br />
the USB Media Player*. Simply<br />
connect your digital camera,<br />
USB-enabled MP3 player, or USB<br />
storage device directly to your<br />
HDTVs USB input.<br />
*Format dependant<br />
Picture quality<br />
BRAVIA Engine 3<br />
Live Colour<br />
Intelligent Picture with Signal Booster<br />
MPEG Noise Reduction<br />
Sound Quality<br />
Simulated Surround Sound<br />
Connectivity & Network Features<br />
2x HDMI<br />
BRAVIA Sync<br />
USB Media Player (Photo/Music/Video)<br />
Other Features<br />
FM Radio<br />
Picture Frame Mode<br />
ECO Features<br />
ECO Settings<br />
Power Saving Modes<br />
AV Receiver<br />
BRAVIA <strong>Television</strong><br />
HDMI lets you connect any HD device to your BRAVIA with just one high-capacity cable.<br />
Every BRAVIA features at least 2, and up to 4 HDMI connections. Available in 1, 2, 3m lengths.<br />
PS3 Slim<br />
DAV system<br />
Hard Disk Drive/DVD Recorder<br />
Blu-ray Disc Player<br />
DLCHD10P<br />
DLCH20P<br />
DLCHD30P<br />
For further information visit sony.co.nz/bravia 17<br />
<strong>Television</strong>
18<br />
EX400<br />
The great value Full HD experience<br />
Experience Full HD 1080p resolution, an integrated Freeview|HD<br />
Digital Tuner and stunning contrast without breaking the bank.<br />
Plus, 4 HDMI inputs are provided to connect all of your HD<br />
devices including PlayStation®3 and Blu-ray Disc players.<br />
TV Dimensions<br />
KDL32EX400 32-inch: 800 x 532 x 220 mm<br />
KDL40EX400 40-inch: 992 x 635 x 250 mm<br />
Perfect pictures under<br />
any lighting condition<br />
Get a natural looking picture whether you are watching movies<br />
late at night or playing video games during the day with<br />
Ambient Sensor.<br />
Because we watch television under varying lighting conditions<br />
throughout the day, Ambient Sensor compensates for this by<br />
reading the brightness and colour temperature of the BRAVIA<br />
surroundings and adjusts the image accordingly.<br />
Picture quality<br />
▲ Full HD (1920 x 1080 resolution)<br />
BRAVIA Engine 3<br />
Live Colour<br />
▲ Ambient Sensor<br />
Intelligent Picture<br />
MPEG Noise Reduction<br />
Sound Quality<br />
▲ Invisible Speaker Design with<br />
Sound Elevation<br />
▲ S-Force Surround Sound<br />
Connectivity & Network Features<br />
▲ 4x HDMI<br />
BRAVIA Sync<br />
USB Media Player (Photo/Music/Video)<br />
Other Features<br />
▲ Integrated Freeview|HD Hybrid Digital Tuner<br />
Picture Frame Mode<br />
▲ XMB (Xross Media Bar)<br />
ECO Features<br />
ECO Settings<br />
Power Saving Modes<br />
EX500<br />
Discover a feature-packed performance<br />
Keep pace with fast-action movies, sports and game play and see<br />
everything in naturally superior detail with Full HD 1080p resolution,<br />
Integrated Freeview|HD digital tuner and the combined picture<br />
quality enhancement of BRAVIA Engine 3 and Motionfl ow 100Hz.<br />
TV Dimensions<br />
KDL32EX500 32-inch: 800 x 534 x 250 mm<br />
KDL40EX500 40-inch: 992 x 636 x 260 mm<br />
KDL46EX500 46-inch: 1127 x 713 x 281 mm<br />
KDL55EX500 55-inch: 1324 x 832 x 350 mm<br />
Never miss a trick with<br />
Motionfl ow 100Hz<br />
The Motionfl ow 100Hz system can create and insert<br />
frames to double the frame rate for smooth, natural<br />
motion reproduction.<br />
Original Frame A Frame Added by Original Frame B<br />
Unique to <strong>Sony</strong> Motionfl ow is complimentary image<br />
enhancement known as Image Blur (IB) Reduction. This is<br />
applied to original video frames prior to frame creation<br />
ensuring image blur is reduced and not accentuated in the<br />
fi nal, displayed sequence of frames.<br />
Blurred without IB Reduction Sharper with IB Reduction<br />
▲ Denotes ‘Step-Up’ or Key Feature<br />
Picture quality<br />
Full HD (1920 x 1080 resolution)<br />
▲ Motionfl ow 100Hz<br />
BRAVIA Engine 3<br />
Live Colour<br />
Ambient Sensor<br />
Intelligent Picture<br />
MPEG Noise Reduction<br />
Sound Quality<br />
Invisible Speaker Design with<br />
Sound Elevation<br />
S-Force Surround Sound<br />
Connectivity & Network Features<br />
4x HDMI<br />
BRAVIA Sync<br />
USB Media Player (Photo/Music/Video)<br />
Other Features<br />
Integrated Freeview|HD Hybrid Digital Tuner<br />
Picture Frame Mode<br />
XMB (Xross Media Bar)<br />
ECO Features<br />
ECO Settings<br />
Power Saving Modes<br />
XMB (Xross Media Bar)<br />
As the role of the TV in your living room changes<br />
to a true “entertainment hub” with the addition<br />
of features like BRAVIA Internet Video and DLNA,<br />
simplicity is key.<br />
The award winning XMB, or Xross Media Bar<br />
was designed to simplify the interaction with<br />
the television’s<br />
functions, and<br />
make navigation<br />
a breeze.<br />
For further information visit sony.co.nz/bravia 19<br />
<strong>Television</strong>
20<br />
EX600<br />
Fun for all the family with stylish design<br />
Enjoy Full HD 1080p and incredible contrast with the slim Edge LED backlit<br />
EX600 BRAVIA. Open the door to even more entertainment possibilities; with<br />
BRAVIA Internet Video connect to the internet and instantly stream a wide<br />
variety of movies, TV shows, videos and music from YouTube and more.<br />
TV Dimensions<br />
KDL32EX600 32-inch: 764 x 507 x 250 mm<br />
KDL40EX600 40-inch: 952 x 613 x 250 mm<br />
The online connectivity of our new Home Entertainment range<br />
opens up endless entertainment possibilities.<br />
Forget crowding around a PC, BRAVIA<br />
Internet Video lets you stream full-screen<br />
videos straight to your TV from popular<br />
sites such as YouTube®. What is more,<br />
new content and services will become<br />
available regularly.<br />
With integrated Wi-Fi you can connect<br />
straight to the Internet via your home<br />
wireless network (NX700 Series). Or if your<br />
BRAVIA Theatre is Wi-Fi Ready, all you need<br />
to do is plug in the USB wireless “dongle”<br />
from <strong>Sony</strong> to go online (EX600, EX700).<br />
Either way, you’ll experience a new way of<br />
enjoying life from your living room.<br />
Picture quality<br />
▲ Edge LED Backlight<br />
Full HD (1920 x 1080 resolution)<br />
BRAVIA Engine 3<br />
Live Colour<br />
Ambient Sensor<br />
Intelligent Picture<br />
MPEG Noise Reduction<br />
Sound Quality<br />
Invisible Speaker Design with<br />
Sound Elevation<br />
S-Force Surround Sound<br />
Connectivity & Network Features<br />
4x HDMI<br />
▲ BRAVIA Internet Video<br />
▲ Wireless LAN Ready<br />
▲ DLNA<br />
BRAVIA Sync<br />
USB Media Player (Photo/Music/Video)<br />
Other Features<br />
Integrated Freeview|HD Hybrid Digital Tuner<br />
Picture Frame Mode<br />
XMB (Xross Media Bar)<br />
ECO Features<br />
ECO Settings<br />
Power Saving Modes<br />
EX700<br />
The superb HD home experience for everyone<br />
Enjoy Full HD 1080p, incredible contrast and smooth motion<br />
performance with the slim Edge LED backlit <strong>Sony</strong> EX700 BRAVIA.<br />
Packed with top-of-the-line technologies, including BRAVIA Internet<br />
Video, the additional ECO-aware features also help you to reduce<br />
energy waste in your home.<br />
TV Dimensions<br />
KDL32EX700 32-inch: 811 x 539 x 250 mm<br />
KDL40EX700 40-inch: 985 x 655 x 280 mm<br />
KDL46EX700 46-inch: 1118 x 730 x 280 mm<br />
KDL52EX700 52-inch: 1252 x 805 x 350 mm<br />
Explore a world of online entertainment No more tangled wires<br />
▲ Denotes ‘Step-Up’ or Key Feature<br />
With easy plug and play confi guration DLNA<br />
takes the hassle out of creating a home network.<br />
Many BRAVIA TVs are DLNA Certifi ed and when<br />
connected to your home network using the integrated<br />
Ethernet port or optional WiFi, they can ‘talk’ to other<br />
DLNA Certifi ed devices in your home.<br />
This lets you access movies, music, photos and home<br />
videos* stored on your home PC to enjoy them on the<br />
big screen with the superior quality of BRAVIA HD –<br />
using just the TV remote.<br />
* Format dependant<br />
**<br />
** This Is It – available on Blu-ray and DVD from 3 March<br />
Picture quality<br />
Edge LED Backlight<br />
Full HD (1920 x 1080 resolution)<br />
▲ Motionfl ow 100Hz<br />
BRAVIA Engine 3<br />
Live Colour<br />
Ambient Sensor<br />
Intelligent Picture<br />
MPEG Noise Reduction<br />
Sound Quality<br />
Invisible Speaker Design with<br />
Sound Elevation<br />
S-Force Surround Sound<br />
Connectivity & Network Features<br />
4x HDMI<br />
BRAVIA Internet Video<br />
Wireless LAN Ready<br />
DLNA<br />
BRAVIA Sync<br />
USB Media Player (Photo/Music/Video)<br />
Other Features<br />
Integrated Freeview|HD Hybrid Digital Tuner<br />
▲ PhotoMap<br />
Picture Frame Mode<br />
XMB (Xross Media Bar)<br />
ECO Features<br />
▲ Presence Sensor<br />
▲ Energy Saving Switch<br />
ECO Settings<br />
Power Saving Modes<br />
Cut energy costs, not picture quality<br />
Won’t perform to empty seats<br />
A BRAVIA-unique Presence Sensor in the<br />
EX700 ‘knows’ when you come and go and adjusts the<br />
picture and sound settings accordingly – minimising<br />
power usage when you’re not around. This manual<br />
setting can be turned on or off as you please.<br />
Pull the plug at the fl ick of a switch<br />
Unlike conventional sets which still<br />
waste some power even when on ’stand by’, an<br />
Energy Saving Switch on BRAVIA EX700 and NX700<br />
cuts power completely with the TV is off.<br />
For further information visit sony.co.nz/bravia 21<br />
<strong>Television</strong>
22<br />
NX700<br />
The style icon that opens up a connected world<br />
Enjoy Full HD 1080p picture quality and an innovative six-degree tilt for<br />
improved viewing at a lower level with the sleek and slim Edge LED backlit<br />
NX700 BRAVIA. Also features built-in Wi-Fi connectivity and BRAVIA Internet<br />
Video for convenient access to your favourite entertainment apps and<br />
widgets for onscreen access to the latest local news, sports and weather.<br />
TV Dimensions<br />
KDL40NX700 40-inch: 994 x 673 x 290 mm<br />
KDL46NX700 46-inch: 1127 x 748 x 320 mm<br />
Stay in touch with the latest happenings from around the<br />
world without ever having to leave your couch! BRAVIA<br />
Internet Widgets are confi gurable and customisable<br />
add-ons that allow you to access the news, weather, and<br />
all sorts of information from the internet directly on your<br />
BRAVIA television.<br />
Assign frequently used widgets to the Favourite list, or scroll<br />
through all available widgets with just the press of a button<br />
on your BRAVIA remote control.<br />
▲ Monolithic Design with 6" tilt<br />
Picture quality<br />
Edge LED Backlight<br />
Full HD (1920 x 1080 resolution)<br />
Motionfl ow 100Hz<br />
Deep Black Panel<br />
BRAVIA Engine 3<br />
Live Colour<br />
Ambient Sensor<br />
Sound Quality<br />
S-Force Surround Sound<br />
Connectivity & Network Features<br />
4x HDMI<br />
BRAVIA Internet Video<br />
▲ BRAVIA Internet Widgets<br />
▲ Wireless LAN Integrated<br />
DLNA<br />
BRAVIA Sync<br />
USB Media Player (Photo/Music/Video)<br />
Other Features<br />
Integrated Freeview|HD Hybrid Digital Tuner<br />
PhotoMap<br />
Picture Frame Mode<br />
XMB (Xross Media Bar)<br />
ECO Features<br />
▲ Light sensor technology<br />
Energy Saving Switch<br />
ECO Settings<br />
Power Saving Modes<br />
Give your living space a unique design presence<br />
The new Monolithic Design concept by <strong>Sony</strong> will change the way you view home entertainment forever.<br />
Connect a BRAVIA TV with a <strong>Sony</strong> Home Cinema System or Blu-ray Disc Player and transform your living space.<br />
BRAVIA TVs with Monolithic Design feature a contrast of high-quality materials, a beautiful fl ush surface, and a<br />
smooth border which allows the picture to vanish gracefully at the edges. The TV can even be reclined at a<br />
6° angle for perfect viewing on contemporary, low furniture. You’ll be amazed at the difference it makes to<br />
your home.<br />
The minimalist style extends across the Home Entertainment range. Slim Blu-ray Disc Players featuring perfectly<br />
fl at surfaces with precision designed controls and Home Cinema Systems, with ultra-slim speakers that have been<br />
designed to match for one beautiful, seamless look.<br />
Turn the power on and nothing distracts from your<br />
environment. Switch it off and you have beautiful<br />
design objects to enhance your living space.<br />
A world of information at your fi ngertips BRAVIA Accessories<br />
▲ Denotes ‘Step-Up’ or Key Feature<br />
Optional 6° angle for perfect viewing<br />
on contemporary, low-furniture<br />
Enhance the look of your BRAVIA NX700<br />
BRAVIA HDTV by placing it on the optional<br />
television stand. This stunning metallic base<br />
features 6° tilt capability for an optimal<br />
viewing experience.<br />
SU40NX1 Optional Design Stand<br />
SU46NX1 Optional Design Stand<br />
For further information visit sony.co.nz/bravia 23<br />
<strong>Television</strong>
24<br />
BRAVIA<br />
Comparison Chart<br />
Model<br />
BX300 EX400 EX500 EX600 EX700 NX700<br />
KLV22BX300<br />
KLV26BX300<br />
KDL32EX400<br />
KDL40EX400<br />
KDL32EX500 KDL40EX500<br />
KDL46EX500 KDL55EX500<br />
KDL32EX600<br />
KDL40EX600<br />
KDL32EX700 KDL40EX700<br />
KDL46EX700 KDL52EX700<br />
KDL40NX700<br />
KDL46NX700<br />
Available screen size 22, 26-inch 32, 40-inch 32, 40, 46, 55-inch 32, 40-inch 32, 40, 46, 52-inch 40, 46-inch<br />
Resolution 1366 x 768<br />
Backlight CCFL CCFL CCFL<br />
BRAVIA Engine 3<br />
Deep Black Panel<br />
Live Colour<br />
Freeview|HD<br />
Motionfl ow Technology<br />
BRAVIA Internet Video<br />
BRAVIA Internet Widgets<br />
DLNA<br />
WiFi<br />
USB Media Player<br />
BRAVIA Sync<br />
(Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video)<br />
(Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video) (Photo / Music / Video)<br />
HDMI Input 2 4 4 4 4 4<br />
Ambient Sensor<br />
Presence Sensor<br />
Energy Saving Switch<br />
For further information visit sony.co.nz/bravia<br />
<strong>Television</strong> 25
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