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PDF: 21st Annual Corporate Survey Complete Results - Area ...

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gained 7.6 percentage points and was rated 64.1 percent<br />

in importance, moving it up two spots in the rankings<br />

to 18th place this year.<br />

When it comes to quality-of-life factors, low crime<br />

rate is the top-rated factor, as it has been over the 21-<br />

year course of our survey. After dipping to fifth place<br />

in the rankings in 2005, ratings of public schools<br />

gained the number-two spot this year, followed by<br />

housing costs, health facilities, and housing availability,<br />

which were also top-rated quality-of-life factors in<br />

2005. Obviously, these five quality-of-life factors are<br />

more important than climate or cultural and recreational<br />

opportunities.<br />

There are a few other considerations that companies<br />

have when site selecting. First, are they looking to be in<br />

proximity to businesses performing similar activities to<br />

their own? More than half of the <strong>Corporate</strong> <strong>Survey</strong><br />

respondents (53 percent) said this was not a factor (Figure<br />

27). However, 28 percent claim to meet with representatives<br />

of area businesses similar to theirs when making<br />

site visits — less than half the percentage that meet<br />

with community representatives (Figure 28).<br />

Meanwhile, more than three-quarters of the respondents<br />

do consider whether there are available buildings<br />

at the locations under scrutiny (Figure 29). Of these, 68<br />

percent say this factor is more or equally important to<br />

other site selection factors (Figure 30).<br />

site selection information (used by 59 percent of the<br />

respondents). However, this is closely rivaled by site<br />

magazines: 57 percent of the respondents say they rely<br />

FIGURE 27<br />

Does firm consider whether there are businesses<br />

performing similar activities in the area of search?<br />

FIGURE 28<br />

FIGURE 29<br />

Yes — 47%<br />

No — 53%<br />

Individuals with whom you meet when making site visits:<br />

Community representatives — 60%<br />

Representatives of area businesses similar to yours — 28%<br />

Educational representatives — 12%<br />

Others (e.g., real estate professionals) — 30%<br />

0 10 20 30 40 50 60<br />

Are available buildings at locations under consideration<br />

a factor in the location decision?<br />

Yes — 78%<br />

No — 22%<br />

Where Do They Get Their Information?<br />

The Internet is still our survey-takers’ prime source of

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