communities and citizenship - Havas Worldwide Prosumer Reports

More documents

Recommendations

Info

Our findings are drawn from responses to an online survey of 10,219 men and women in 31 countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, the Czech Republic, the Dominican Republic, Finland, France, Germany, India, Italy, Japan, Kazakhstan, Kuwait, Malaysia, Mexico, Russia, Saudi Arabia, Singapore, South Africa, Spain, Taiwan, Turkey, Ukraine, the United Arab Emirates, the United Kingdom, and the United States. The respondent base is made up of 79 percent mainstream consumers and 21 percent leading-edge Prosumers; we pay particular attention to the latter group because what they are thinking and doing today is a good indication of what the mainstream will be thinking and doing in the near future. The survey was fielded by Market Probe International in summer 2012. CANADA MEXICO U.S. DOMINICAN REPUBLIC A note about the data: In this report, we explore global responses, with an emphasis on distinctions between Prosumers and the mainstream, as well as the various age groups. Where warranted, additional data is provided but not necessarily included in the data graphics. Country-specific findings are available to Havas Worldwide colleagues and clients in a supplemental brochure. COLOMBIA BRAZIL CHILE ARGENTINA Table of Contents 4 6 10 INTRODUCTION THE DECLINE OF POLITICS NEW COMMUNITIES AND DRIVERS OF CHANGE 2 Prosumer Report, Vol. 15
FINLAND RUSSIA U.K. GERMANY CZECH REPUBLIC FRANCE BELGIUM UKRAINE KAZAKHSTAN SPAIN ITALY TURKEY CHINA JAPAN KUWAIT U.A.E. SAUDI ARABIA INDIA TAIWAN MALAYSIA SINGAPORE SOUTH AFRICA 31 COUNTRIES AUSTRALIA 16 18 22 CONSUMERS, BUSINESS & STATE: NEW ROLES & RELATIONSHIPS UNPRECEDENTED OPPORTUNITY FOR BUSINESSES & BRANDS CONCLUSION Communities and Citizenship: Redesigned for a New World 53
Page 1: HAVAS WORLDWIDE ® Vol. 15, 2013 CO
Page 5 and 6: IN THIS WHITE PAPER, we look at the
Page 7 and 8: A common thread binds our survey re
Page 9 and 10: “I have a responsibility to make
Page 11 and 12: HARNESSING THE POWER OF CONSUMPTION
Page 13 and 14: BUILDING COMMUNITIES OF SOCIAL MEDI
Page 15 and 16: We also asked respondents to indica
Page 17 and 18: A PARTNERSHIP PROTECTED BY GOVERNME
Page 19 and 20: A few tips gleaned from our survey
Page 21 and 22: HELP BRIDGE THE GAP: Although not a
Page 23 and 24: “BUSINESS IS SUCH A PHENOMENALLY

communities and citizenship - Havas Worldwide Prosumer Reports

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?