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4. Organic vegetable production

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information—such as details of<br />

crop yields and sales—as part of<br />

the certification contract.<br />

• What financial factors should<br />

be considered? The capital<br />

investment required for<br />

changes must be taken into<br />

account; this could include,<br />

for example, livestock housing,<br />

machinery, storage facilities<br />

such as coolrooms, and facilities<br />

for processing, packaging and<br />

marketing of produce. A viable<br />

marketing strategy should be<br />

established before proceeding<br />

with the organic management<br />

plan. Marketing options—<br />

including the availability<br />

of markets, the premiums<br />

offered (generally none for<br />

in-conversion produce) and<br />

marketing alliances—and valueadding<br />

potential all need to be<br />

assessed.<br />

• How do I start? Start slowly.<br />

Gain experience with new<br />

crops and techniques and the<br />

potential output of the system.<br />

Start with a couple of paddocks<br />

entering the rotation for a<br />

couple of seasons. Then other<br />

paddocks can be brought in<br />

and the original paddocks can<br />

progress to later stages of the<br />

rotation. In this way the original<br />

paddocks are always a couple<br />

of years ahead, and mistakes<br />

learnt will not be repeated. Most<br />

importantly, record observations<br />

and redesign the conversion plan<br />

each year to take into account<br />

experiences with each paddock.<br />

3.3.3 Certification<br />

Consumers now recognise a<br />

certified organic product as their<br />

best guarantee that the product<br />

was in fact produced using organic<br />

practices. This is particularly<br />

important to consumers with health<br />

concerns.<br />

<strong>Organic</strong> retailers and wholesalers<br />

generally will not buy uncertified<br />

produce.<br />

The certification process involves<br />

having the farm and the farming<br />

methods examined in order<br />

to confirm that they meet the<br />

certifier’s standards for organic<br />

farming. The certifier’s standards<br />

cover all the requirements of the<br />

National Standard for <strong>Organic</strong><br />

and Biodynamic Produce. Since<br />

January 1993 exports of organic<br />

produce have been required to meet<br />

the national standard, which sets<br />

out the minimum requirements for<br />

<strong>production</strong>, processing and labelling<br />

of organic produce and requires that<br />

all exporters, as well as producers<br />

and processors, be certified with an<br />

accredited industry organisation.<br />

Seven organisations are currently<br />

accredited by the Australian<br />

Quarantine and Inspection Service<br />

to inspect and certify organic<br />

producers. (They are listed, along<br />

with their contact details, at the<br />

beginning of Appendix A.) Each<br />

certifier has standards that must<br />

be complied with in order to meet<br />

the requirements of the national<br />

standard.<br />

Certification ensures the integrity<br />

of the organic product ‘from<br />

paddock to plate’, providing a<br />

guarantee to consumers. It also<br />

protects the interests of genuine<br />

organic producers in maintaining<br />

and increasing their market share.<br />

Trade practices law imposes severe<br />

penalties for passing off nonorganic<br />

produce as organic.<br />

There appears to be considerable<br />

potential for exporting Australian<br />

organic produce. Producers and<br />

exporters need to be aware that a<br />

certification program must cover<br />

any treatment, preparation and<br />

packaging of the organic product<br />

before export. All exporters must be<br />

approved for this purpose.<br />

Domestically, the market for<br />

organic produce has expanded. The<br />

National Standard for <strong>Organic</strong> and<br />

Biodynamic Produce does not have<br />

legal standing within the Australian<br />

domestic market. Following a<br />

request from Australia’s organic<br />

industry peak body, the <strong>Organic</strong><br />

Federation of Australia, Standards<br />

Australia, Australia’s peak standards<br />

body, has agreed to proceed with the<br />

development of a new Australian<br />

Standard for organic produce. The<br />

current National <strong>Organic</strong> (export)<br />

Standard is being considered as a<br />

basis for the development of the<br />

Australian Standard.<br />

Levels in the certification<br />

process<br />

Full certification is generally<br />

granted following three consecutive<br />

years of organic management. Some<br />

certifiers’ standards refer to three<br />

levels in the certification process—<br />

‘pre-certification’ (also known as<br />

‘pre-conversion’), ‘in-conversion’ and<br />

‘organic’. <strong>Organic</strong> standards must<br />

be adhered to during all levels, each<br />

level usually being a reflection of<br />

the amount of time or degree to<br />

which an organic system has been<br />

implemented.<br />

Producers must be involved in an<br />

accredited organic inspection system<br />

for a minimum of 12 months<br />

before receiving any formal<br />

acknowledgment that their product<br />

is produced using organic principles.<br />

The 12-month pre-certification<br />

period does not begin until a formal<br />

application to the certifier has been<br />

made and a statutory declaration<br />

and farm questionnaire have been<br />

completed and submitted.<br />

Following the 12-month precertification<br />

period—provided<br />

organic standards are adhered to—<br />

the certifier will issue the producer<br />

with a contract and a certificate<br />

of certification. This allows the<br />

producer to label and market<br />

products as ‘in-conversion’. The inconversion<br />

period generally lasts for<br />

a further two years, after which full<br />

organic status (with label) is issued.<br />

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