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INSPIRED FOR TUBE OEM<br />

The company takes its name from its founder Rubino Andreazza. Or rather, it takes part of the<br />

name and part of the surname since Rubizza is a perfect mixture of the two. However, Rubizza is<br />

also a perfect combination of the typical characteristics of the entrepreneur: passion for work,<br />

farsightedness, ability to make important decisions and the courage to take action also at less<br />

appropriate moments, even forcing the situation for a fundamental investment.<br />

The small lots strategy<br />

In 2003 the first laser tube installed at the<br />

company facility was the ADIGE LT702,<br />

which also holds the record of being the<br />

first <strong>BLM</strong> system sold in the region. The purchase<br />

of this machine was difficult considering<br />

that the investment was very binding for<br />

Rubizza at the time. Until then, the machines<br />

they had were simple tube bending machines<br />

and investment in the laser technology was a<br />

big commitment. However, Rubino Andreazza<br />

had understood the situation and with the<br />

support of the <strong>BLM</strong> Group made the big step<br />

proving to be a winner.<br />

The partner supplier<br />

To hear the company history told by Mr. Rubino<br />

Andreazza is exciting. Together with his wife<br />

Vainer Pagliarin Andreazza founded Rubizza<br />

in 1992 and made of it a company that today<br />

employs 35 people and is becoming increasingly<br />

important in Brazil.<br />

“We started in a 100 sqm room where we<br />

moulded accessories for furniture. In 1996 our<br />

products were no longer commercialised on<br />

the market. Therefore, we started to bend tubes<br />

with a first “CNC” machine that was very simple.<br />

Thanks to this machine however, we gained<br />

the know-how and experience in the tube sector<br />

that proved fundamental to make us 100%<br />

job shop and penetrate other markets. We are<br />

looking at 1998 and from then on our company<br />

history, with the purchase of a first NC863<br />

tube bending machine that allowed us to work<br />

for the agricultural machinery and automotive<br />

sectors, starts cooperating with the <strong>BLM</strong><br />

Group. We put our bets on them and focused<br />

everything on product quality. A partnership<br />

relation was built up with the <strong>BLM</strong> agent, who<br />

help us to start-up and find work to operate<br />

the equipment.<br />

Therefore, the cooperation has been an important<br />

factor; in fact today we have eight <strong>BLM</strong><br />

machines, among which the laser machines in<br />

particular that have completely changed the<br />

operating mode and the production cycle. <strong>BLM</strong><br />

is a partner for Rubizza. “When we were in<br />

need, we always received assistance and support”,<br />

Mr. Rubino states.<br />

High quality focus<br />

When the building facility was changed in<br />

1999, Rubizza made another basic step in its<br />

growing and expansion process that in 2001<br />

was confirmed with the purchase of a <strong>BLM</strong><br />

SWING tube bending machine with R/L bending<br />

direction allowing to process also small<br />

and complex workpieces. However, this meant<br />

the passage from a simple bending to an automatic<br />

bending, that involved an important<br />

technological change.<br />

The most courageous and strategically fundamental<br />

step was made with the LT702 laser in<br />

2003. “The laser was a challenge – says Andreazza<br />

– and after many years I can say I won. With the<br />

LT702, work has increased adding more important<br />

and demanding customers.<br />

24<br />

MAY 2011 NUMBER 14

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