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INSPIRED FOR TUBE Agricultural machinery<br />
Landoll is specialised in the construction of agricultural machinery, and<br />
over the years has added the production of trailers, forklifts and<br />
equipment for military purposes. Product diversification, direct control<br />
of the whole production cycle and above all a deep knowledge of the<br />
customer’s problems are factors that, together with the use of a more<br />
advanced lasertube technology, make Landoll a leading company<br />
in each of its fields of activity.<br />
The advantage<br />
of being<br />
born on a farm<br />
Agricultural machinery, trailers, forklifts<br />
and military equipment. These are the<br />
production sectors in which Landoll is<br />
divided; a company created in 1963 by Don<br />
Landoll, Owner and President of the company<br />
who tells his story:<br />
“I was born and grew up on a farm, and ever<br />
since I was a child I liked welding and building<br />
objects and metal structures. I started off repairing<br />
agricultural equipment and machinery.<br />
Then, after school, I worked for three years<br />
in a company specialised in the manufacture<br />
of equipment for parks and farms. That was<br />
my first industrial experience. In 1963 I set up<br />
my own welding facility for contract work. I<br />
employed one person only and so it took some<br />
time before starting to launch a range of products<br />
of my own. The business I built now consists<br />
of 670 employees distributed in several<br />
production facilities.”<br />
Leader in all sectors<br />
“Our strong point is product diversification –<br />
continues Landoll – and the capacity of implementing<br />
it in-house. We buy the raw material<br />
and manufacture finished products with<br />
a low degree of outsourcing. In fact, we have<br />
a well-equipped facility to produce whatever<br />
is required. It is a very important aspect, especially<br />
today where absolute control of the<br />
production process is required, expecially in<br />
the field of agricultural machinery.” Landoll explains<br />
how just-in–time-production requires<br />
a production capacity that is independent of<br />
any supplier. We are of the berlief that no-one<br />
can make our parts better than ourselves. By<br />
outsourcing work we risk the chance of creating<br />
potential competitors” concludes Landoll.<br />
His products are known for their high quality<br />
and are positioned in a definitely high market<br />
segment. “Product know-how is another strong<br />
point of our company” explains Don Landoll.<br />
“We maintain our own farms and know very<br />
well what jobs must be carried out by our machines,<br />
which helps us to develop products<br />
28<br />
MAY 2011 NUMBER 14