One Religion, Many Cultures - Borneo Talk

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InfoTalk Sarawak Tapioca Chips for An appreciation from En. Razali and En. Othman to ybhg. Dato’ Adzmy Abdullah the advisor for Bumiputera Entrepreneur Development Unit, Chief Minister’s Department for his hardwork and support to promote Sarawak tapioca chips to international market. yb Hj. Mohd. naroden is testing the tapioca chips processing machine. Looking on is En. Kadir from Sofea Enterprise, owner of the machine and tapioca chips entrepreneur. It’s crunchy, tasty and best of all it is nutritious and comes from Sarawak! Chippi Snacks, the locally produced tapioca chips recently made headlines with the first export shipment to London, England on 18 th June 2009. The milestone was made possible through the concerted efforts of various parties, including the exporter - Food and Agrobased Entrepreneur Consortium Sdn Bhd (Komita); the impoter - Premium Quality Products Ltd. based in London; tapioca chips producers from Manja Enterprise and RMS Furn Sdn Bhd. The secret for the success of tapioca chips from Sarawak lies in the soil factor; the peat soil in the state is well 48 | BorneoTalkJul-Sept2009 suited for the root crop and gives them that special taste when processed into chips. Locally-made tapioca chips have the potential to establish a foothold in the world snacks market as there is a huge global demand for quality snack food. The increase in demand for the chips has prompted the Bumiputera Entrepreneur Development Unit (Unit Pembangunan Usahawan Bumiputera, UPUB) of the Sarawak Chief’s Minister Department, the main agent for the training and uplifting of entrepreneurs and marketing of products in Sarawak, to work closely with various agents to establish a comprehensive system of suppliers, manufacturers
InfoTalk YB Hj. Mohd. Naroden put the last box of chips into the container assisted by ummi from komita trading house of London, accompanied by En. Razali (rms Furn Sdn. Bhd.) and En. Othman (Manja Enterprise). the world! and exporters to ensure that the product will have consistent supply and continue to be available overseas. Private sector input and expertise, community participation and government assistance in the various smart partnerships along the chain contributed to this venture too. Realising the need to have such close cooperation and entrepreneurship spirit, the Bumiputera Entrepreneur Development Unit sourced and secured these contracts with the various parties with the aim of providing business opportunities to all in the state. The effort paid off with the establishment of contract farming between the farmers and private companies in various parts of the states i.e., in Santubong, Bau, Sempadi and Samarahan whereby the farmers were assured of the demand for their tapioca produced and at reasonable prices. With the large land area possible for such planting, the once idle and peat soil areas can now become productive lands in the state and thus generate income to farmers. According to the Assistant Minister in the Chief Minister’s Department, YB Tuan Haji Naroden Haji Majais at the recent launching of the shipment to London, the people must continue to be creative in their various fields of expertise and to team up with others to achieve their dreams. He reiterated that the smart partnership concept must be emphasised if more entrepreneurs are to achieved their aims and to expand their market share. In the globalised world the single professional is no longer a viable business model as business people need to have a global perspective to grow and also to become global citizens in whatever they do. Only in this way can they remain relevant and also able to change quickly based on market demands and expectations, he added. In the meantime, he called on more locals to duplicate the success of the tapioca venture and establish such success stories for themselves. Various types of local snacks including tapioca chips and banana chips. For further information, please contact Associate Professor Dr. Rosni Bakar, BUMIPUTERA ENTREPRENEUR DEVELOPMENT UNIT (UPUB) 12 th Floor, Wisma Bapa Malaysia, 93502 Petra Jaya, Kuching, Sarawak, East Malaysia. Tel: (6) 082 492453 Fax: (6) 082 449079 Jul-Sept2009BorneoTalk | 49
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