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Dear Angus Friends and Fellow Cattlemen:<br />

Welcome to the Eleventh Annual “Denim and Diamonds” Sale and our fourth consecutive year “On the Hill” in<br />

Denver. This unique event is the result of the collective efforts of forward thinking Angus seedstock producers.<br />

Members of the Denim and Diamonds Group have again worked together toward the common goal of assembling<br />

an offering of elite Angus genetics that combine performance with excellent phenotype to become competitors at<br />

any level in our industry. The genetics and EPDs represented on both sides of these pedigrees are second to none,<br />

as is the visual quality of the live offering.<br />

Phenotypically, the 2013 sale offering is especially strong, and quality is present throughout. As the name<br />

suggests, “Denim and Diamonds” is a unique blend of two segments of the Angus industry. The 2013 Denim and<br />

Diamonds Sale combines the influence of the breed’s most valuable and proven performance families with the<br />

deepest and most elite show prospects and herd sires in the country. The embryo matings and heifer pregnancy<br />

feature cutting-edge genetics that are sibs to some of the most popular champions and herd sires in the industry.<br />

These herd sire candidates, show and donor prospects and bred heifers are second to none in the breed. The<br />

focus of the sale is on quality, and you will find that, like a diamond, each lot is distinctive in its own way.<br />

I encourage each of you to evaluate your own situation and your breeding goals, and on Thursday, January 17,<br />

please join us at 2:00 p.m. following the Junior Angus Show in Expo Hall 1 to view the cattle and enjoy food and<br />

refreshments, and then at 5:00 p.m. in the National Western Beef Palace <strong>Auction</strong> Arena to take advantage of the<br />

knowledge and cutting-edge efforts of these breeders and their programs. Whether you are seeking your next<br />

herd sire, donor dam or your next show ring champion, you will find it among this exceptional offering.<br />

If I can be of any assistance, please let me know.<br />

Sincerely,<br />

Sale Manager<br />

(405) 641-6081 Matt Sims<br />

1019 Waterwood Pkwy, Unit D<br />

Edmond, OK 73034<br />

E-mail: matt@mcsauction.com<br />

www.mcsauction.com<br />

Matt C. Sims<br />

<strong>MCS</strong> <strong>Auction</strong>, <strong>LLC</strong><br />

National Western Stock Show Angus Schedule for January 17, 2013<br />

8:00 a.m. Junior Angus Heifer Show Stadium Arena<br />

2:00 p.m. Denim and Diamonds Sale Cattle Display Expo Hall (Level 1)<br />

5:00 p.m. Denim and Diamonds Sale Beef Palace Arena<br />

SALE CATALOG & ADVERTISING PREPARED BY <strong>MCS</strong> AUCTION, <strong>LLC</strong> • (405) 641-6081<br />

PRODUCED BY SOUTHWEST TYPESTYLES • (405) 381-3591

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