Thursday, October 27, 2011

Thursday, October 27, 2011
>> FRANK SAXE
Frank@insideradio.com
>> PAUL HEINE
Paul@insideradio.com
(800) 275-2840
THE MOST TRUSTED NEWS IN RADIO
Small and medium markets bore the brunt of a new wave of Clear Channel cutbacks. From Poughkeepsie to Modesto,
from Biloxi to Spokane, the scenario at dozens of Clear Channel stations yesterday was the same. “One by one we were
called in, told our positions were eliminated and asked to gather our things,” said one of scores of laid-off employees. Said
another, “They said the company is reorganizing their programming delivery service and your job has been eliminated. I
knew it was coming.” The widely expected wave of programming department layoffs ran
deep. Based on employee accounts, five or six positions being eliminated in a medium
market cluster weren’t uncommon. Clear Channel isn’t saying how many employees
have been or will be affected, but the downsizing appears to be its largest since it
reduced its workforce by a combined 11% in 2009. The new dismissals hit program
directors, assistant program directors, music directors, producers and air talent, including
ones that were voicetracking shows for other stations. Some were even the top talent
in their timeslot on a top-ranked station. Though many employees said they weren’t
surprised, that didn’t remove the sting. “My operations manager came into the control
room, looking like he just lost his best friend,” one personality told Inside Radio. “I said, ‘It’s me, isn’t it?’ And he just nodded
his head.” Emotions ran the gamut from acceptance to anger. “Clear Channel is treating me well, they’ve given me a nice
severance package so I’ve got no complaints,” said one. “It’s the way of the world right now in every business.”
Downsizing will produce “more localization, not less” Clear Channel says. Well before yesterday’s layoffs, the combination
of “Elvis Duran & The Morning Show” and “On Air With Ryan Seacrest” was a ratings winner for numerous Clear Channel top
40 and hot AC stations — even if meant no live and local personality cracked the mic until afternoon drive. Yesterday’s purge
of scores of local on-air and programming personnel is part of an expanded strategy at the company to make better use of
its top talent. “We’re making these changes to improve the quality of what we provide to each of our local communities,” a
company spokesperson says. “Just about every station that’s used this strategy has delivered better ratings than it did with
the programming that it replaced — our listeners have voted with their time, and we paid attention.” The company says the
new strategy for regional stations will improve local programming in smaller markets while still incorporating local, customized
content. “Some of the top on-air talent in the country will actually conduct custom breaks and produce localized content for
each city,” the spokesperson says. “There will be more localization, not less. At the same time, it offers new opportunities for
our best on-air and programming talent to be heard in more places and grow their careers.” The changes follow a regional
reorganization that began in May. Two weeks ago the company appointed 24 regional marketing managers and 21 regional
programming managers. Clear Channel says yesterday’s changes reflect “new approaches to programming, talent, technology,
and other valuable resources — based on Clear Channel’s most effective and efficient stations.” Large market managers are
meeting in Chicago and Clear Channel has declined to say whether they’ll soon implement similar changes in their markets.
Bob Pittman has been telegraphing a new programming approach for the past month. Clear Channel CEO Bob
Pittman has been in power rotation on the convention circuit this year. And on several occasions he suggested it was time to
shake things up in the programming ranks at radio’s largest company. “We’ve got to get our program directors to rethink,” he
said at Facebook’s f8 Developer Conference in San Francisco last month. “We’ve got creative talent and great programmers
but we have to figure out a way to unleash them so ideas come flooding in.” Pittman’s public remarks have also shown an
unwillingness to accept the status quo. “The problem with big companies is you go for stability and predictably,” he told the f8
crowd. “Who said we want to get rid of the chaos? If you don’t want to work in a chaotic environment, you should probably
MORE NEWS >> INSIDERADIO.COM PAGE 1

NEWS Thursday, October 27, 2011
get out of the business.” Less than two weeks later, during Advertising Week in New York, Pittman again appeared to suggest
a directional change was in the works. “We need to decide what our goals are and how we will allocate resources around
that,” he said during a Q&A breakfast session. “Clear Channel has flawless execution but part of it is unleashing the creativity
of people and taking it up a notch in terms of what our aspirations are.”
Metro Traffic merger brings layoffs too. Separate and apart from the local market staffing changes based on a new
programming strategy, Clear Channel also dismissed a number of people from its traffic division. Last month the government
cleared the way for Clear Channel to combine its Total Traffic Network with Metro Traffic, which it bought from Westwood
One for $119 million. In several markets airborne traffic operations were scaled back, including Phoenix, where at least
half a dozen traffic reporters and producers were let go. Metro had already been downsizing its helicopter and fixed-wing
aircraft operation in recent years, putting more of a reliance on cameras and other technology. There’s also regionalized
traffic operations. Of course that can be problematic. The Cincinnati Enquirer says “ESPN 1530” WCKY mistakenly aired a
Louisville market traffic report Wednesday morning. Read the latest People Moves HERE.
Cumulus retools its L.A. operation. On a day when perhaps hundreds of radio employees were losing their jobs, it may
have been the most emblematic of all the cuts. Classic rock KLOS (95.5) late night air personality Jim Ladd was let go by
Cumulus yesterday, one of 17 employees in the Los Angeles cluster to lose their jobs. Ladd was the inspiration for Tom Petty’s
2002 song, “The Last DJ.” “I was very stunned and I still am. I have been through this before, but it is always traumatic,” he
told the Orange County Register. Ladd’s boss, KLOS program director Bob Buchmann, who also hosted afternoon drive,
was also dismissed. As were LSM Vernon Copp, NSM Leonard Madrid, KABC production director Howard Hoffmann, KLOS
production director Mike Sherry, among others. Since closing its deal with Citadel last month, Cumulus has made a number
of staff changes — but so far it hasn’t begun announcing who will fill some high-profile job openings around the industry.
Agency exec says layoffs won’t affect ad dollars. With chatter about a new round of on-air and programming layoffs at
Clear Channel and Cumulus Media filling radio message boards, at least one ad agency exec says the downsizings will have
minimal effect on the amount of ad dollars that flow to radio. “There are only a handful of buyers that actually care about the
programming,” JL Media director of broadcast Rich Russo says. “Most just look at the ratings.” Russo says the layoffs are
part of a trend that began in radio years ago. “Most listeners don’t get to know their radio personalities. You don’t have your
local radio celebrity anymore,” he says. “The business is like the NBA now — it’s a one- or two-star system and everyone
else is rank and file.” But Russo doesn’t believe fewer locally-based personalities will negatively impact listening levels. “I’m
not sure people will listen less because there isn’t a local midday guy,” he says. Other radio executives see it much the
same way. Jay Meyers, CEO of Adelante Media Group and a former Clear Channel executive, says where a personality is
located doesn’t matter. “Local and relevant are important but live and location are not,” he says. “What matters is whether the
content keeps the listener in touch with their community and gives them the same bond they used to get when there were
jocks around the clock.”
Report: CBS tentative winner in Family Radio auction. The Christian Post, which has been aggressively reporting on
Family Radio’s doomsday predictions and internal dramas, says the religious network has picked a buyer for two stations. The
site says CBS Radio has a tentative deal for WKDN, Philadelphia (106.9) and WFSI, Washington (107.9). There’s no word on
what the purchase price could be. But the Post says the two stations have been money-losing operations for Family Radio.
Breakthrough on no-buy dictates, as ad agencies step up internal policing policies. The 4As and its media policy
committee are recommending agencies establish non-discrimination policies when working with stations. It’s been in the works
for months after the radio and television industries sorted through FCC-mandated no-buy dictate rules. In a letter to more than
800 members of the 4As, Horizon Media CEO Bill Koenigsberg, who chairs the committee, recommends agencies adopt a
non-discrimination media buying policy and include it in employee training materials. It would plainly state that the agency’s
MORE NEWS >> INSIDERADIO.COM PAGE 2

NEWS Thursday, October 27, 2011
policy is to “grant equal opportunity” to all vendors when media buys are being placed. If a station thinks it has been shut out
of the process on discriminatory grounds, the framework would also set up a complaint review process. Koenigsberg says
many 4As members have already made it a goal to give all stations and formats an equal shot at ad dollars. “We want to make
sure all members have the same information to work with and continue to expand their outreach including but not limited to
proper training, education and internal guidelines that provide a forum for open discussions,” he says. Under FCC rules that
took effect in July 2008, stations must certify on their license renewals that they all sales contracts have nondiscrimination
clauses. The process hit a snag when agency buyers were reluctant to sign certifications tucked into sales contracts. The
4As media policy committee first met with the Radio Advertising Bureau, the National Association of Broadcasters and the
Television Advertising Bureau in June to develop standardized language for ad contracts covering the certifications sought
by the FCC from stations. The final pieces fell into place after Koenigsberg and Kizart Media Partners managing director
Sherman Kizart, who’s advised the FCC on the issue, met last week. Horizon Media will lead by example with Koenigsberg
signing the first agency pledge to not include no-buy dictates in its sales contracts. “I want my fellow CEOs of media agencies
to follow suit by signing the pledge as well,” he says. It’s estimated that no-buy dictates cost minority-targeted stations $250
million in lost ad sales each year.
“A historical, important step.” That’s how Kizart Media Partners managing director Sherman Kizart, who has championed
the elimination of no-buy dictates for nearly two decades, describes the 4As steps to put an end to no-urban and no-Hispanic
dictates. “Having a policy and framework allows us to address it in a robust way,” Kizart says. “It also creates a process for
no-urban dictates to be resolved, and that’s a good thing for the industry.” But that’s not to say the no-buy fight is completely
over. As the remaining pieces of the 4As agreement were being finalized, Kizart says he learned of a multinational corporation
including “no urban stations” on its avail request during the past several days. FCC commissioner Robert McDowell says
the advertising industry deserves credit for taking actions on its own in an area that the FCC doesn’t have jurisdiction over.
“Although the Commission has implemented advertising non-discrimination rules for radio and television broadcast licensees,
we do not have the authority to regulate advertisers or media buyers,” McDowell says. “This is yet another example of the
private sector resolving an industry-wide concern without a government mandate to do so.” Kizart, who was recently appointed
a member of the FCC diversity advisory committee, says the work isn’t completed. The next focus will be expanding their
conversations with ad agencies about how minority-targeted stations can win a bigger share of ad budgets.
FCC releases national EAS how-to for stations. From receiving the Emergency Activation Notification message to logging
the test results, the FCC has spelled out 11 steps stations must take in 13 days when the first national EAS test is conducted.
The FCC cannot legally say it won’t fine stations for not getting the November 9 alert on the air. But it points out the test is
“diagnostic in nature” and is “intended to allow the FCC and FEMA to determine how well the nationwide EAS works and to
make improvements if necessary.” Stations will have until December 27 to submit their test result data to the FCC — and
it’s a rare situation where the agency is allowing both electronic and paper filings. Test result data filed under either system
will be considered confidential and specifics about how well the EAS worked may never be released for national security
reasons. The electronic filing system is already online and stations can pre-load most data into the forms before the test
even begins. The alert will last three minutes, slightly longer than the monthly test, which the FCC says will help ensure that
the EAS equipment doesn’t lock up after the typical test’s two minutes. Stations can download a newly-published handbook
on the national EAS test HERE.
Inside Radio Deal Digest —
Frankfort, KY — Kristin Cantrell’s Southern Belle buys country “Froggy 104.9” WFKY, AC “Star 103.7” WSTV-FM and smooth
AC WKYW (1490) from Donald Alt and Kerby Confer’s Forever Communications for $700,000. Forever owns seven other
Kentucky stations.
— Read More News, Job Listings, Ratings and People Moves at www.InsideRadio.com —
MORE NEWS >> INSIDERADIO.COM PAGE 3

RATINGS Thursday, October 27, 2011
SEPTEMBER ARBITRONS - PPM
San Jose, CA (#37)
NextMedia hot AC “Mix 106.5” (+0.6) pulls ahead of AC
sister “K-Bay” (-0.2); the top three remains the same.
Milwaukee-Racine, WI (#38)
Brewers baseball gives way to Packers football and moves
Journal’s WTMJ (+0.4) deeper into double-digits.
Rank Station Format Owner/LMA Jul Aug Sept
1 KGO news/talk Cumulus 6.8 7.4 6.9
2 KQED-F news/talk KQED, Inc. 6.3 6.5 6.2
3 KBRG Span. adlt/hits Univision/BMP 6.4 6.3 6.0
4 KEZR hot AC NextMedia 4.4 4.6 5.2
5 KBAY AC NextMedia 5.7 4.9 5.1
6 KRTY country Empire Bcstg. 3.8 4.0 4.7
7 KNBR sports Cumulus 4.5 4.2 4.6
8 KUFX classic rock Entercom 5.0 5.0 4.5
9 KYLD rhy. CHR Clear Channel 4.9 4.6 4.4
10 KOIT AC Entercom 4.2 4.3 4.1
10 KMVQ-F CHR CBS Radio 3.7 4.1 4.1
12 KSFO talk Cumulus 3.0 3.1 3.7
13 KSOL reg’l Mex. Univision/BMP 3.3 2.9 3.4
14 KCBS news CBS Radio 2.4 2.6 3.1
15 KIOI hot AC Clear Channel 2.6 2.4 2.8
16 KMEL urban Clear Channel 2.8 2.9 2.7
16 KVVF hurban Univision/BMP 2.1 2.8 2.7
18 KSAN classic rock Cumulus 2.1 2.6 2.2
19 KFOG adult altern. Cumulus 2.8 2.8 2.0
20 KISQ urban oldies Clear Channel 2.2 2.1 1.9
21 KKSF classic hits Clear Channel 1.5 1.8 1.8
22 KRZZ reg’l Mex. SBS 1.8 1.4 1.7
23 KLLC hot AC CBS Radio 1.2 1.7 1.6
23 KBLX-F urban AC Inner City 1.1 1.5 1.6
23 KLIV news Empire Bcstg. 1.3 1.3 1.6
26 KITS modern rock CBS Radio 1.8 1.5 1.3
27 KNEW talk Clear Channel 0.7 0.9 1.1
28 KGMZ+ sports Entercom ** 1.1 0.9
28 KZSF reg’l Mex. Duharte 0.6 1.0 0.9
30 KTCT sports Cumulus 0.4 0.4 0.7
31 KLVS c. Christian Educational Media 0.7 0.5 0.6
32 KSQQ ethnic VLB Bcstg. 0.8 0.7 0.5
33 KDFC classical Univ/Southern Cal. 0.7 0.5 0.4
34 KBKF-L c. Christian Educational Media 0.2 0.2 0.3
35 KCSM jazz San Mateo CC 0.5 0.4 0.2
35 KSJO ethnic Principle Bcstg. Net 0.3 0.1 0.2
37 KDOW biz news/talk Salem 0.2 0.2 0.1
37 KKUP variety Assurance Science 0.2 0.1 0.1
37 KPFA variety Pacifica 0.1 0.1 0.1
37 KCNL Spanish Principle Bcstg. Net 0.1 0.1 0.1
37 KREV CHR Royce ** 0.1 0.1
37 KSCU variety Santa Clara Univ. ** 0.1 0.1
37 KVVN ethnic In Language Radio 0.1 ** 0.1
37 KSEG classic rock Entercom ** ** 0.1
37 KFAX religious Salem ** ** 0.1
37 KHKK classic rock Cumulus ** ** 0.1
+Recent changes from the M-Street database: KGMZ changed calls from KBWF
in August.
Cluster Analysis: Cumulus (20.2). Clear Channel (14.7). Univision/BMP (12.1).
Rank Station Format Owner/LMA Jul Aug Sept
1 WTMJ news/talk Journal 10.8 12.8 13.2
2 WMIL-F country Clear Channel 8.4 8.5 8.1
3 WRIT-F classic hits Clear Channel 9.0 8.5 7.9
4 WXSS CHR Entercom 6.9 6.8 5.8
5 WISN talk Clear Channel 5.3 6.0 5.5
6 WKLH classic rock Saga 4.9 5.3 5.3
7 WHQG rock Saga 4.1 4.4 4.8
7 WLWK-F adult hits Journal 4.1 4.3 4.8
9 WJMR-F urban AC Saga 4.1 3.5 4.4
10 WMYX-F modern AC Entercom 4.2 4.1 4.1
10 WLDB AC Mil. Alliance 3.9 3.6 4.1
12 WRNW CHR Clear Channel 4.7 4.0 3.9
13 WKKV-F urban Clear Channel 3.8 3.8 3.8
14 WLUM-F modern rock Mil. Alliance 4.0 3.8 3.6
15 WUWM news/talk Univ/Wisconsin 2.4 2.3 2.3
16 WDDW reg’l Mex. Adelante Media Grp 1.7 1.8 1.5
17 WZBK-F classic cntry. Saga 2.0 1.4 1.4
18 WDRV classic hits Hubbard 1.5 1.4 1.3
18 WHAD news/talk WI Public Radio 1.5 1.4 1.3
18 WLVE c. Christian Educational Media 1.4 1.2 1.3
21 WTKM-F cl cntry./ethnic Tomsun Media, LLC 0.8 1.1 1.1
22 WBWI-F country Bliss Comms. 1.0 0.8 0.9
22 WMCS talk/blues Mil. Alliance 0.8 0.8 0.9
24 WOKY classic cntry. Clear Channel 1.4 0.9 0.8
25 WNOV urban AC Radio Multi-Media 0.8 1.0 0.7
26 WYMS adult altern. Radio Milwaukee 0.7 0.6 0.6
26 WAUK sports Good Karma 0.4 0.5 0.6
26 WSSP sports Entercom 0.4 0.5 0.6
26 WEZY soft AC Bliss Comms. 0.4 0.5 0.6
26 WMSE adult altern. Mil. School/Engrg. 0.3 0.2 0.6
31 WIIL rock NextMedia 0.6 0.6 0.4
32 WSCR sports CBS Radio 0.3 0.3 0.3
32 WBBM news CBS Radio 0.1 0.1 0.3
34 WBKV classic cntry. Bliss Comms. 0.2 0.3 0.2
34 WGN talk Tribune 0.2 0.2 0.2
34 WJJO rock Mid-West Fam. 0.1 0.2 0.2
34 WOLX-F classic hits Entercom 0.2 0.1 0.2
34 WMGN AC Mid-West Fam. 0.1 0.1 0.2
39 WLS talk Cumulus ** 0.2 0.1
39 WUSN country CBS Radio 0.1 0.1 0.1
39 WMDC classic hits Radio Plus, Inc. 0.1 0.1 0.1
39 WJTI r Mex./Span. hit El Sol Broadcasting 0.1 0.1 0.1
39 WNWC-F c. Christian Northwestern 0.1 0.1 0.1
39 WJMK classic hits CBS Radio 0.1 0.1 0.1
39 WRJN news/talk Bliss Comms. 0.1 0.1 0.1
39 WLKG hot AC CTJ Comms., Ltd. 0.1 0.1 0.1
39 WIND talk Salem ** 0.1 0.1
39 WMVP sports ESPN Radio ** ** 0.1
Cluster Analysis: Clear Channel (30.0). Journal (18.0). Saga (15.9).
6+ AQH Shares, Mon-Sun, 6 am to midnight.
May not be quoted or reproduced without prior written permission from Arbitron. Copyright 2011. Formats of stations listed reflect the analysis and groupings of M Street Corp.
and may differ from the station’s opinions or interpretations. Complete Ratings are reported daily online at www.StationRatings.com. Ratings are reported at 5pm daily.
MORE NEWS >> INSIDERADIO.COM PAGE 4

MEDIAGUIDE Thursday, October 27, 2011
MORE NEWS >> INSIDERADIO.COM PAGE 5

CLASSIFIEDS Thursday, October 27, 2011
DIRECTOR OF SALES - NORFOLK, VA
Clear Channel Norfolk seeks a Director of Sales with a successful
track record of growing revenue and leading a sales team to
exceptional heights. The DOS will proactively develop a sales team
through recruiting, and coaching outstanding sales talent. The DOS
will be expected to lead and implement innovative initiatives to attain
and exceed overall revenue and market share goals. Stations include:
WKSA-FM, WMOV-FM, WOWI-FM, and WVMA-FM.
This is a great opportunity to develop a high performing sales team in a
vibrant top 50 market. Ideal candidate will have a dynamic presence,
stellar presentation skills and a successful capacity to connect with
community leaders. Candidates must be highly organized, thrive
working in a competitive, fast-moving, creative environment and have
proven ability in training, motivating and leading a
team to revenue goals.
Apply at www.clearcareers.com
CC radio is an Equal Opportunity Employer.
DIRECTOR OF SALES - MIAMI, FLORIDA
Lincoln Financial Media Company of Florida seeks a dynamic
and experienced Director of Sales to lead and manage the sales
departments of WLYF-FM (Adult Contemporary), WMXJ-FM
(Classic Hits) and WAXY-AM (Sports). The position requires an
experienced sales manager with a track record of recent success
in managing a multi-station sales organization, exceeding revenue
goals and out-performing peers. More details at insideradio.com
TALK SHOW HOST
WBAL Radio Baltimore
is seeking an energetic, creative,
and dedicated 9PM-Midnight
talk show host.
We’re looking for a talented
person who can reach out and
capture a new audience of
loyal listeners while continuing
to maintain the credibility of
the WBAL brand. This person
must have skills in new media
in addition to the ability to
entertain an audience.
This is a chance to be a part of
a winning team who works for a
great company.
Email your demo and resume to:
Dave Hill: dshill@hearst.com
Equal Opportunity Employer
This is not an administrative position. The LFM Miami DOS will be
expected to have visibility in the media and marketing community
and develop excellent relationships with key client marketing and
media decision-makers. If you are ready to join a company that
values its people, its products, and its customers please send
your cover letter and resume to: Jeff Dinetz, SVP/GM:
miamijobs.lincolnfinancialmedia.com
No calls please. Equal Opportunity Employer.
STATION MANAGER - TEXAS
Salem seeks an experienced, seasoned and accomplished radio
Station Manager for a Spanish language radio station to be located
in our Dallas/ Ft. Worth cluster. Bilingual English and Spanish ability
is a must. Experience in Spanish Christian format is a plus.
We are a strong employee focused company, offering competitive
compensation, benefits, performance bonuses, and potential for a
long term, stable future for the right person at one of the best radio
operations in America. Please send your cover letter, your resume and
references to:
Salem Communications Dallas
6400 Beltline Road Suite 110
Irving, Texas 75063
Or, email: operationstx@salem.cc
No calls, please. EOE
INSIDE RADIO, Copyright 2011. www.InsideRadio.com. All rights reserved. No part of this publication may be copied,
reproduced, refaxed, or retransmitted in any form. Address: P.O. Box 442, Littleton, NH 03561. To advertise, call 800-640-8852.
Classifieds, email: ads@InsideRadio.com. Subscribe to INSIDE RADIO for 12 months. Monthly subscription $39.95 billed to
your credit card. Call (800) 248-4242 to subscribe. Managing Editor, Frank Saxe frank@insideradio.com 800-275-2840 x701/
Senior Editor, Paul Heine paul@insideradio.com, 800-275-2840 x703. General Manager, Gene McKay 800-248-4242 x711.
LOCAL SALES MANAGER
US99.5 WUSN Chicago,
country music’s #1 Station is
looking for a dynamic,
self-motivating Local Sales
Manager with a proven sales
history who exhibits strong
leadership skills and the ability
to recruit and inspire the
best talent. The successful
candidate must demonstrate
skills at training new account
executives, negotiating direct
and agency business and
have experience and a desire
to focus on non traditional
new business initiatives. Prior
sales management experience
preferred.
Qualified candidates apply at:
www.cbsradio.com/careers
Equal Opportunity Employer.
MORE NEWS >> INSIDERADIO.COM PAGE 6