Information on Concentration Selection in 2013-14 - The Chinese ...

The Chinese University of Hong Kong
CUHK Business School
Undergraduate Office
Integrated BBA Program
<strong>Information</strong> on Concentration Selection
in 2013-14
For All IBBA Students
(3-Year Curriculum)
(Except those graduating in 2012-2013)
A. Content
Appendix
Title
1 Guidelines on Concentration Selection
2 Recommended Course Patterns
3 (a) Concentration Areas
(b) Concentration Area Requirements
4 <strong>Information</strong> on Concentration Application in 2013-2014
5 Available Major Elective Courses coded DSME/ FINA/ MGNT/
MKTG 3000 or above in 2013-2014 (tentative)
B. Enquiry
Please call 3943-7746 or email cuhkbba@cuhk.edu.hk.

App. 1
The Chinese University of Hong Kong
CUHK Business School
Undergraduate Office
Integrated BBA Program
Guidelines on Concentration Selection
A. About double concentrations
The BA Faculty encourages its most capable students to take two concentrations. This helps to
differentiate an individual by providing them with a wider scope of knowledge and information. It
also highlights one’s time management and ability to comprehend different fields of expertise.
Students who do double concentrations come out with a highly competitive edge.
To successfully manage a double concentrations, you should note several critical considerations.
Planning your coming years of study carefully will help you make sure that are maximizing the
time you spend here. The following guidelines will help you in your decision-making.
B. Selecting a concentration
1. Interest – Are you eager to acquire more knowledge in this concentration?
2. Ability – Are you confident in your abilities to excel in this concentration?
3. Career aspirations – Are you planning to pursue a career related to this concentration?
4. Future development –Does this concentration align with your future career and personal
development plans?
5. Personal commitment/responsibility –Will you be able to commit the effort to excel in this
concentration? Will you be able to face problems that you may encounter?
C. Reasons to take a single concentration
1. You do not find a second subject that interests you.
2. You plan to spend a significant portion of your time in various extracurricular activities.
3. You are heavily engaged in a personal commitment.
4. You are doing a minor program.
5. You have been admitted to or plan to participate in the Leadership Development Program.
6. You would find it too challenging to manage your time.

D. Who should take double concentrations?
1. You are highly competitive.
2. You plan and organize your time well.
3. You have a strong interest in learning about another field.
4. You have clear personal study objectives/plan and are very sure of the path that you want
to take.
5. You are not having difficulty in handling your current course load.
6. You previous term(s) academic results are strong.
E. Important notes and advice for choosing double concentrations
1. All double concentrations applications require the Department Chairman’s approval.
2. A course cannot be used to simultaneously fulfill the requirements of two different
concentrations.
3. If students are unable to fulfill the requirements of any concentration within the normal
study period, the Associate Dean (Undergraduate Studies) reserves the right to assign
“General Business” as the concentration upon graduation.
4. Prerequisites required for advanced courses should be carefully identified.
5. Keep track of your progress, e.g. “Am I able to finish three concentration courses by the
end of Year 2?”
F. Planning for success
1. Due to the limitations of timetable scheduling, there may be a higher possibility of
clashing schedules between courses across different concentration areas. Enrollment
in courses for any concentration areas will NOT be guaranteed. Taking concentration
courses starting from Year 2 is highly recommended.
2. Free elective units can be used towards the second concentration. Remember that you
will need to take six non-BA units before graduation.
3. Students are strongly advised to take courses in the Summer Session / International
Summer Program so that workload during normal terms is more manageable.

The Chinese University of Hong Kong
CUHK Business School
Undergraduate Office
App. 2
(3-Year Curriculum)
Integrated BBA Program
Recommended Course Patterns
Applicable for Major Students admitted from 2006-07 onwards
Opting for Single Concentration
Year 1 : ACCT2111, 2121, DSME1030, 1040, 2010, 2020, FINA2010, MGNT1020, MKTG2010
27 units
Year 2: ACCT3151, DSME2030, 2050, MGNT2040, 2510, and 2 concentration courses / major elective
22 units
Year 3 : IBBA3010, MGNT4010 and 3 concentration courses / major elective
Total:
14 units
63 units
Opting for Double Concentrations
Year 1 : ACCT2111, 2121, DSME1030, 1040, 2010, 2020, FINA2010, MGNT1020, MKTG2010
27 units
Year 2 : ACCT3151, DSME2030, 2050, MGNT2040, 2510, and 3 concentration courses
25 units
Year 3 : IBBA3010, MGNT4010 and 5 concentration courses
Total:
20 units
72 units

App. 3a
(3-Year Curriculum)
CUHK BUSINESS SCHOOL 香 港 中 文 大 學 工 商 管 理 學 院
INTEGRATED BBA PROGRAM 工 商 管 理 學 士 綜 合 課 程
CONCENTRATION AREAS 專 修 範 圍 簡 介
FOR 3-YEAR CURRICULUM
Department of Decision Sciences and Managerial Economics 決 策 科 學 與 企 業 經 濟 學 系
Business Economics (YBEC) [Academic Advisor for 2012-13: Prof. LI Hongyi, DSME
Department]
In order to maintain a competitive edge, an enterprise needs leaders who have an in-depth
understanding of the environment in which it operates and the ability to quickly come up with solutions
and insights. The structured program of this concentration is designed for those seeking to apply
managerial economics to solving problems and understanding real-world business environments.
Courses in this concentration provide an economic perspective on how enterprises operate in a market
environment, particularly in corporate decision-making and strategy formulation. Emphasis is placed
on the application of economic principles to major business decisions.
商 業 經 濟 學 (YBEC)
企 業 領 袖 必 須 深 入 了 解 營 商 環 境 , 隨 機 應 變 , 方 能 在 充 滿 挑 戰 和 機 遇 的 環 境 中 維 持
競 爭 力 。 本 範 疇 的 課 程 設 計 嚴 謹 , 旨 在 教 授 同 學 運 用 企 業 經 濟 學 解 決 問 題 , 及 了 解
營 商 環 境 。 本 範 疇 涵 蓋 企 業 運 作 的 經 濟 理 念 , 講 解 在 特 定 的 市 場 環 境 中 企 業 如 何 作
決 定 和 制 定 決 策 , 特 別 著 重 重 大 商 業 決 定 背 後 應 用 的 經 濟 原 理 。
Management <strong>Information</strong> Systems (YMIS) [Academic Advisor for 2012-13: Prof. Samuel CHAN
Wai-kwong, DSME Department]
<strong>Information</strong> technology is an enabler of business management. The MIS concentration is designed to
equip students with the latest IT knowledge to boost the development of their careers. This
concentration is particularly suited to students who want to pursue a career in the IT-pervasive business
world. No prior programming or technical computer knowledge is required. Courses in this
concentration provide the foundations in and essential knowledge of MIS, such as financial information
technology, data mining for managers, business web design and authoring and others. This
concentration also offers a MIS Practicum elective, which will provide students an opportunity to
participate in IT project development with external companies.
管 理 資 訊 系 統 學 (YMIS)
資 訊 科 技 乃 商 業 管 理 中 不 可 缺 少 的 元 素 。 本 範 疇 旨 在 教 授 同 學 當 代 最 新 的 資 訊 科 技 , 有 利 他 們 將
來 的 就 業 發 展 。 本 範 疇 特 別 適 合 將 投 身 資 訊 科 技 發 達 的 商 業 社 會 之 工 商 管 理 同 學 。 修 讀 前 , 同 學
毋 須 懂 得 程 式 編 寫 或 專 門 的 電 腦 知 識 。 課 程 包 含 管 理 資 訊 系 統 所 必 須 的 資 訊 科 技 知 識 , 例 如 財 務
資 訊 科 技 、 管 理 者 的 資 料 擷 取 技 術 、 商 業 網 頁 設 計 及 編 寫 等 。 本 範 疇 同 時 兼 備 選 修 科 「 管 理 資 訊
系 統 實 習 」, 讓 同 學 有 機 會 和 商 界 合 作 , 參 與 發 展 資 訊 科 技 項 目 。

Supply Chain and Logistics Management (YSCL) [Academic Advisor for 2012-13: Prof. Jeff
YEUNG Hoi-yan, DSME Department]
This concentration is designed to help BBA students develop the necessary technical concepts and
managerial skills needed to practice Supply Chain Management and to pursue a career in logistics
management. It is particularly suited to students who enjoy critical thinking and are interested in the
use of information technology and decision support methodology. The concentration offers a selected
range of courses in quantitative analysis, knowledge management, and operations management –
emphasizing the application of contemporary technology and business management concepts in
managing supply chains.
供 應 鏈 與 物 流 管 理 學 (YSCL)
本 範 疇 旨 在 培 訓 學 生 管 理 供 應 鏈 的 技 術 概 念 和 管 理 技 巧 , 以 便 將 來 投 身 物 流 管 理 行
業 。 修 讀 本 範 疇 的 同 學 必 須 熱 衷 運 用 資 訊 科 技 和 決 策 支 援 系 統 , 並 具 備 批 判 思 維 。
本 範 疇 的 課 程 廣 泛 , 包 括 計 量 分 析 、 知 識 管 理 和 營 運 管 理 , 特 別 著 重 管 理 供 應 鏈 時
所 應 用 的 當 代 科 技 和 商 業 管 理 概 念 。
General DSE (YGDE) [Academic Advisor for 2012-13: Prof. CHEUNG Waiman, DSME Department]
This concentration is designed to help BBA students to familiarize themselves with different analytical
tools needed for decision-making under uncertain business world. By taking this concentration,
students will have an opportunity to learn important concepts in economics and business operations.
In addition, students will be exposed to different quantitative methods that can be used to facilitate
decision-making, as well as the computer-based decision support systems designed to implement these
methods. Students can also take courses that discuss current and relevant issues in economics and
business, such as regional economy, electronic business, and supply chain management.
決 策 科 學 與 企 業 經 濟 學 (YGDE)
本 範 疇 旨 在 培 訓 工 商 管 理 學 院 同 學 作 決 定 時 所 需 的 種 種 分 析 工 具 , 裝 備 他 們 日 後 迎
戰 不 明 朗 的 商 業 世 界 。 同 學 將 有 機 會 學 習 經 濟 學 和 商 業 營 運 的 重 要 原 理 , 並 可 掌 握
不 同 的 計 量 方 法 以 幫 助 做 決 定 , 同 時 會 運 用 電 腦 化 的 決 策 支 援 系 統 落 實 這 些 方 法 。
同 學 亦 可 選 修 本 範 疇 的 其 他 課 程 , 討 論 當 下 切 身 的 經 濟 和 商 業 問 題 , 如 地 區 經 濟 、
電 子 商 業 和 供 應 鏈 管 理 。
Department of Finance 財 務 學 系
General Finance (YFGN) [Academic Advisor for 2012-13: Prof. FONG Wai-ming, FINA Department]
The General Finance concentration consists of a comprehensive curriculum in finance, which covers
mainstream subjects such as corporate finance, financial engineering, and financial institutions, and
related subjects such as insurance and real estate. To meet the need of different students, the Finance
Department offers a long list of courses for this concentration. In response to the needs of Hong Kong
and Mainland China's financial markets, course coverage is very much biased towards the Hong Kong
and Mainland institutional environment. However, students will also be exposed to international issues
and practices. Graduates with this concentration can work in business and finance areas or pursue
advanced studies in finance.
綜 合 財 務 學 (YFGN)
綜 合 財 務 學 全 面 涵 蓋 財 務 學 的 各 個 範 疇 , 包 括 企 業 財 務 、 財 務 工 程 學 和 金 融 機 構 等
核 心 課 題 及 保 險 和 地 產 等 相 關 課 題 。 本 範 疇 提 供 眾 多 課 程 供 同 學 選 擇 , 以 迎 合 不 同
同 學 的 需 要 。 因 應 香 港 和 內 地 的 金 融 市 場 所 需 , 課 程 特 別 著 重 香 港 和 內 地 的 制 度 環
境 。 當 然 , 國 際 問 題 和 國 際 做 法 也 會 兼 顧 。 本 範 疇 畢 業 生 將 來 可 投 身 商 界 和 金 融 界 ,
或 深 造 財 務 學 。

Financial Engineering (YFEG) [Academic Advisor for 2012-13: Prof. FONG Wai-ming, FINA
Department]
This concentration was developed in response to the market's need for persons with a more quantitative,
analytical approach to finance. To fulfill the requirement of this concentration, students must take
courses prescribed for financial engineering. The courses include financial markets, investments,
derivatives, fixed income securities, and other quantitative finance courses. Students will be exposed
to international issues and practices as well as the Hong Kong/Mainland Chinese institutional
environment. Graduates with this concentration can pursue advanced studies in finance or take jobs
that require a good knowledge of financial instruments.
金 融 工 程 學 (YFEG)
市 場 需 要 善 於 數 量 分 析 的 財 務 專 才 , 本 範 疇 正 為 迎 合 這 個 市 場 需 要 而 設 。 選 修 本 範
疇 的 同 學 必 須 修 讀 和 金 融 工 程 學 有 關 的 課 程 。 課 程 包 括 金 融 市 場 、 投 資 、 衍 生 工 具 、
固 定 收 入 證 券 及 其 他 計 量 財 務 學 課 程 。 同 學 將 有 機 會 研 討 國 際 問 題 和 國 際 做 法 及 本
港 和 內 地 的 制 度 環 境 。 本 範 疇 畢 業 生 可 深 造 財 務 學 , 或 投 身 須 要 精 於 財 務 工 具 專 才
的 行 業 。
Insurance and Risk Management (YIRM) [Academic Advisor for 2012-13: Prof. Jason YEH
Jia-hsing, FINA Department]
This concentration area is designed to help students develop the foundation and necessary knowledge
to pursue a career in insurance or financial service companies. It offers a range of courses from
concept of insurance and risk management to management of insurance and related institutions. In
particular, this concentration emphasizes the use of insurance as a tool in management of risk
encompassed both at personal and corporate levels. Students who complete certain courses
successfully can get exemptions of related courses from the Institution of Financial Planners of Hong
Kong Limited which is the sole licensing body of the Certified Financial Planner designation in Hong
Kong.
保 險 與 風 險 管 理 (YIRM)
本 範 疇 為 有 志 投 身 於 保 險 或 金 融 機 構 同 學 提 供 相 關 之 理 論 基 礎 。 課 程 包 括 一 系 列 有
關 保 險 概 念 及 風 險 管 理 的 知 識 , 尤 其 著 重 保 險 於 個 人 或 公 司 風 險 管 理 上 的 應 用 。 此
外 , 完 成 部 份 課 程 後 , 畢 業 同 學 可 向 香 港 財 務 策 劃 師 學 會 申 請 豁 免 部 分 專 業 考 試 。
Department of Management 管 理 學 系
Human Resource Management (YHRM) [Academic Advisor for 2012-13: Mr. Jimmy CHIU Chi-ming,
MGNT Department]
The Human Resource Management Concentration instills in students a systematic approach to
managing organizations through the functions of planning, organizing, leading, communicating and
controlling. Students also learn to appreciate the importance of innovation and change management
in enhancing organizational performance. Besides the core understanding of organizational behavior,
several professional human resource management courses, such as human resource planning and
staffing, training and development, performance and compensation management, managing
employment relations and international human resource management, are offered. To prepare
students for independent working in organizations, a course in developing managerial skills and a
professional course on consultancy and change management are also offered.
人 力 資 源 管 理 學 (YHRM)
本 範 疇 教 授 同 學 採 用 有 系 統 的 方 法 、 運 用 計 劃 、 組 織 、 領 導 、 溝 通 和 控 制 的 技 巧 去
管 理 機 構 。 同 學 亦 會 認 識 到 創 新 的 重 要 性 , 並 學 會 以 改 變 管 理 方 式 來 改 進 機 構 表
現 。 除 了 講 解 機 構 行 為 的 核 心 課 程 , 本 範 疇 還 包 括 數 門 人 力 資 源 管 理 課 程 , 比 如 人
力 資 源 規 劃 與 員 工 配 置 、 人 力 資 源 培 訓 、 績 效 及 薪 酬 管 理 、 僱 傭 關 係 管 理 等 。 由 於
同 學 將 來 可 能 須 要 獨 立 工 作 , 範 疇 還 包 括 專 門 培 訓 同 學 的 管 理 技 巧 , 以 及 顧 問 和 變
革 管 理 等 專 業 課 程 。

Management of International Business (YMIB) [Academic Advisor for 2012-13: Miss Almaz CHAK,
MGNT Department]
The Management of International Business Concentration aims at developing innovative managers and
leaders for the global world. Students are expected to possess a global mindset. The objective is to
provide students rich inter-cultural experiences with an international business knowledge base.
Knowledge in international business facilitates an international career. Courses like Global
Enterprise Management, China Business, Asian Business, Japanese Business, Global Entrepreneurship,
International Human Resource Management, Global Strategy, and Selected Topics in International
Business, keep students abreast with the latest international business and technology ideas.
國 際 企 業 管 理 學 (YMIB)
本 範 疇 旨 在 為 國 際 市 場 培 育 具 備 創 新 思 維 的 經 理 和 領 袖 。 同 學 必 須 具 備 國 際 視 野 。
本 範 疇 包 括 國 際 管 理 及 企 業 管 理 , 目 的 是 賦 予 同 學 豐 富 的 跨 文 化 體 驗 和 國 際 商 業 知
識 , 這 方 面 的 知 識 將 有 助 同 學 發 展 國 際 事 業 。 課 程 內 容 有 : 環 球 企 業 管 理 、 中 國 商
業 、 亞 洲 商 業 、 日 本 商 業 、 環 球 企 業 家 精 神 、 國 際 人 力 資 源 管 理 、 全 球 策 略 、 和 國
際 商 業 專 題 研 討 , 務 求 向 同 學 提 供 最 新 的 國 際 商 業 和 科 技 資 訊 。
Department of Marketing 市 場 學 系
Marketing (YMKT) [Academic Advisor for 2012-13: Prof. Stella SO Lai-man, MKTG Department]
This concentration is designed for students with interest in marketing such as integrated marketing
communications, advertising, brand management, service marketing, strategic marketing, etc. This
marketing concentration emphasizes the balance between marketing theories and real world practices.
Students will be given opportunities to expose to the dynamic marketing world through activities outside
classroom such as joint-projects with international corporations; seminars delivered by renowned
business executives; company visits and so on. This concentration will nurture students to realize their
potential and become successful future marketers.
市 場 學 (YMKT)
本 範 疇 為 有 志 投 身 與 市 場 學 相 關 工 作 的 同 學 而 開 設 。 同 學 可 學 習 有 關 市 場 學 的 知
識 , 例 如 市 場 推 廣 、 品 牌 管 理 、 服 務 市 場 學 及 市 場 策 略 等 。 本 範 疇 著 重 介 紹 現 代 市
場 管 理 的 理 論 及 實 務 , 讓 同 學 有 機 會 走 出 課 堂 , 透 過 與 跨 國 企 業 合 作 項 目 、 商 業 研
討 會 及 公 司 探 訪 等 來 認 識 這 動 感 的 營 銷 世 界 。 本 範 疇 培 養 同 學 認 知 和 發 展 自 己 的 潛
能 , 為 成 為 未 來 成 功 企 業 市 場 管 理 層 而 鋪 路 。
Quantitative Marketing (YQMK) [Academic Advisor for 2012-13: Prof. LAU Kin-nam, MKTG
Department]
In today’s information age, many organizations maintain huge customer databases which can be
analyzed and applied to support marketing decisions. There is a strong demand in Hong Kong and
China for quantitative marketers who are well-versed in data analytics, mathematical modeling and
database technology while they speak the language of marketing. In view of this new marketing trend,
the Department of Marketing will offer a new concentration “Quantitative Marketing” to BBA students
in Fall 2010. This concentration prepares students an exciting career to work as database marketers,
marketing analysts, internet marketers, managers of BIU (Business Intelligence Unit) in various
industries.

計 量 營 銷 學 (YQMK)
在 現 今 資 訊 年 代 , 很 多 機 構 都 有 顧 客 數 據 庫 , 並 分 析 及 應 用 數 據 攺 善 營 銷 效 率 。 不
論 在 香 港 或 國 內 , 計 量 營 銷 人 員 的 需 求 日 増 。 計 量 營 銷 人 員 不 單 了 解 科 技 , 掌 握 數
據 分 折 技 術 , 更 重 要 的 是 要 懂 得 如 何 應 用 數 據 與 科 技 於 營 銷 。 市 場 學 系 於 2010-2011
年 度 提 供 計 量 營 銷 範 疇 課 程 。 同 學 畢 業 後 可 在 不 同 行 業 從 事 「 數 據 庫 」 營 銷 , 互 聯
網 營 銷 ,「 商 業 智 能 」 經 理 等 專 業 。
Integrated BBA Program 工 商 管 理 學 士 綜 合 課 程
General Business (YGEB)
12 units of DSME/FINA/MGNT/MKTG courses at 3000 and above level, with no more than three
1-unit FINA courses
綜 合 商 業 (YGEB)
選 修 DSME/FINA/MGNT/MKTG 3000 及 以 上 程 度 之 科 目 共 12 學 分 , 其 中 不 可 多 於
三 科 1 學 分 之 FINA 科 目
* For details, please refer to the “Requirements of Concentration Area” in Appendix 3b.
* 詳 情 請 參 考 附 件 3b“ 專 修 範 圍 之 規 定 ”.
Note : It is not allowed to the below combinations of concentration areas:
(1) General Finance + Financial Engineering
(2) General Finance + Insurance and Risk Management
(3) Insurance and Risk Management + Financial Engineering
(4) Marketing + Quantitative Marketing

The Chinese University of Hong Kong
CUHK Business School
Undergraduate Office
App. 3b
(3-Year Curriculum)
Integrated BBA Program
Requirements of Concentration Area
(Applicable for students admitted from 2012-13 onwards. For students admitted
before 2012-13, please refer to the Undergraduate Student Handbook)
a. Business Economics (YBEC)
1 from any concentration area and 3 courses from: DSME3030, 3040, 3070, 3080, 4040, 4050, 4080,
4090
b. Management <strong>Information</strong> Systems (YMIS)
4 courses from: DSME4070, 4120, 4140, 4160, 4180, 4200, 4220, 4230
c. Supply Chain and Logistics Management (YSCL)
1 from any concentration area and 3 courses from: DSME4170, 4180, 4190, 4260, 4270
d. General DSE (YGDE)
1 from any concentration area and 3 courses from: DSME3010, 3020, 3030, 3040, 3060, 3070, 3080,
4040, 4050, 4060, 4070, 4080, 4090, 4100, 4120, 4130, 4140, 4150, 4160, 4170, 4180, 4190, 4200,
4210, 4220, 4230, 4250, 4260, 4270
e. General Finance (YFGN)
12 units of FINA courses at 3000 and above level, with no more than three one-unit FINA courses
f. Financial Engineering (YFEG)
4 courses from: FINA3220, 4110, 4120, 4130, 4140, 4150, 4160, 4190, 4210, 4220 , 4250, 4260,
4370, 4380
g. Insurance and Risk Management (YIRM)
FINA3210 and 3 courses from: FINA2210, 3080, 3230, 3240, 4230, 4240
h. Management of International Business (YMIB)
MGNT3580 plus 3 courses from MGNT4120, 4140, 4150, 4510, 4520, 4530, 4540, 4550, 4570, 4600,
4610, 4620, 4630
i. Human Resource Management (YHRM)
MGNT3010 plus 3 courses from MGNT3040, 3060, 4050, 4060, 4080, 4110, 4130, 4140, 4620, 4630
j. Marketing (YMKT)
MKTG3010, 4040 plus 2 courses from: MKTG3020, 3030, 3040, 3050, 4010, 4020, 4030, 4050,
4070, 4080, 4090, 4100, 4110
k. Quantitative Marketing (YQMK)
MKTG3010, 4090, 4120 plus 1 course from: MKTG4030, 4070, 4080, 4130
l. General Business (YGEB)
12 units of DSME/FINA/MGNT/MKTG courses at 3000 and above level, with no more than three
1-unit FINA courses

App. 4
The Chinese University of Hong Kong
CUHK Business School
Undergraduate Office
Integrated BBA Program
<strong>Information</strong> on Concentration Application for 2013-14
A. Important notes
1. All IBBA students are required to submit an Online “Study Plan for Proposed Concentration
Area in 2013-14” to the Undergraduate Office through the following web site:
from Monday, 11 March 2013,
3:00 p.m. onwards. The deadline for submission is Friday, 22 March 2013, 3:00 p.m.
2. All the information is of vital importance to departments for planning the course offerings for
2013-14 and beyond. It will be reflected in the planning of the course offerings by
departments for 2013-14 and beyond.
3. Students may manage or declare their concentration under CUSIS with effect from 2011-12.
Students should declare the concentration when they have already registered ALL the
concentration courses. The application period for the declaration of concentration will be
announced by the Registration and Examination Section (RES) afterwards.
B. Timelines
Date (in 2013) Event Remarks
6 Mar and 8 Mar IBBA Concentration Briefing Sessions ------
After 8 Mar
3:00 pm, 11 Mar (Mon) to
3:00 pm, 22 Mar (Fri)
<strong>Information</strong> for 2013-14 is available
on the website
Online submission of “Study Plan for
Proposed Concentration Area in
2013-14”
http://www3.baf.cuhk.edu.hk/bba/studyplan/
start.asp
http://www3.baf.cuhk.edu.hk/bba/studyplan/
start.asp
After 22 Mar
Your submission will be proceeded for
planning the course offering for
2013-14 and beyond
------
C. Enquiry
Please call 3943-7746 or email to cuhkbba@cuhk.edu.hk.

The Chinese University of Hong Kong
CUHK Business School
Undergraduate Office
App. 5
(3-Year Curriculum)
Available Major Elective Courses coded DSME/FINA/MGNT/MKTG 3000 or above
in 2013-2014 (tentative)
All courses below are 3 units each.
Course
Code
Title
DSME
Prerequisite
Course
Code
DSME3030 Business Forecasting DSME2010 & 2020 FINA3010 Financial Markets
Title
FINA
Prerequisite
FINA 2010, 2110, 2310 or
permission from instructor
DSME3040 Corporate Economics
DSME3070
Economic Aspects of Business
Environment
DSME3080 Macroeconomics for Managers
DSME1030, 1040 &
MGNT1020/ HTMG1010
DSME1030 & 1040 or
equivalent courses
DSME1030 & 1040 or
equivalent courses
FINA3020 International Finance
FINA3030 Management of Financial Institutions
FINA3040
Central Banking and Regulation of
Financial Institutions
DSME4040 Managerial Economics DSME1030 & 1040 FINA3060 Real Estate Finance and Investment
DSME4070 Data and Knowledge Management --- FINA3070
DSME4120 <strong>Information</strong> Systems Analysis and Design
DSME2050 or
permission from instructor
FINA3080
Corporate Finance: Theory and
Practice
Investment Analysis and Portfolio
Management
FINA 2010, 2011, 2110, 2310
or permission from instructor
FINA 2010, 2011, 2110, 2310
or permission from instructor.
FINA 2010, 2011, 2110, 2310
or permission from instructor
FINA 2010, 2011, 2110, 2310
or permission from instructor.
FINA 2010, 2011, 2110, 2310
or permission from instructor
FINA 2010, 2011, 2110, 2310
or permission from instructor
DSME4160 Financial <strong>Information</strong> Technology
DSME2050 or permission
from instructor
FINA3210 Risk Management and Insurance
FINA 2010, 2011, 2110, 2310
or permission from instructor
DSME4170 Global Logistics Management --- FINA3220 Actuarial Models I FINA2210
DSME4180 Global Supply Chain Management --- FINA3230 Life and Health Insurance FINA3210
DSME4200 Business Web Design and Authoring --- FINA3240
Corporate Property & Liability
Insurance
FINA3210
DSME4220 Data Mining for Managers --- FINA3250 Derivatives for Actuaries FINA2210 and 2220
DSME4230 <strong>Information</strong> Systems Practicum --- FINA3280
DSME4260
DSME4270
Business Processes Improvement and
Innovation
Current and Regional Issues in Supply
Chain and Logistics Management
--- FINA4060 China Finance
Insurance Company Operations and
Management
--- FINA4110 Options and Futures
FINA4120 Fixed Income Securities Analysis
FINA4130 Empirical Finance
FINA4150
Quantitative Methods for Financial
Derivatives
FINA4160 Intermediate Financial Theory
FINA4210 Actuarial Models II
FINA4220
Construction and Evaluation of
Actuarial Models I
FINA4250 Applications of Risk Models
FINA3210
FINA 2010, 2011, 2110, 2310
or permission from instructor
FINA3080 or
permission from instructor
FINA3080 or
permission from instructor
FINA3080 or
permission from instructor
FINA3080 or
permission from instructor
FINA3080 or
permission from instructor
FINA3220 or
permission from instructor
FINA4210 or
permission from instructor
FINA3220
FINA4280 Derivatives for Actuaries II FINA2210, 2220 and 3250
FINA4370
FINA4380
Derivatives Trading: Analysis and
Strategies
Derivatives Trading: Research and
Development
FINA4110
FINA4110

All courses below are 3 units each.
MGNT
MKTG
Course Code Title Prerequisite Course Code Title Prerequisite
MGNT3010 Organizational Behaviour
HTMG1010 or
MGNT1020
MKTG3010 Marketing Research
DSME2010/DSME2011
/STAT2006
MGNT3040 Human Resource Planning and Staffing MGNT2040 MKTG3020 Consumer Behaviour MKTG2010
MGNT3060 Training and Development
MGNT 2040 or
permission from instructor
MKTG3030 Integrated Marketing Communication
MKTG2010
MGNT3580 Global Enterprise Management --- MKTG3040 Salesmanship and Sales Management MKTG2010
MGNT4060 Managing Employment Relations MGNT2040 MKTG3050 Global Marketing Management
MGNT4080 Managerial Skills for Modern Managers
MGNT4140 International Human Resource Management
HTMG1010 or
MGNT1020
MGNT2040 or
approval from instructor
MKTG4010 Organizational Marketing
MKTG4020 Retail and Channel Management
MGNT2510 &
MKTG2010
MKTG2010
MKTG2010
MGNT4150 Global Strategy MGNT2510 MKTG4030 Service Marketing MKTG2010
MGNT4510 China Business MGNT2510 MKTG4040 Strategic Marketing MKTG2010
MGNT4530 Japanese Business MGNT2510 MKTG4050 Seminar in Marketing MKTG2010
MGNT4570 Global Entrepreneurship --- MKTG4070 Marketing in China MKTG2010
MGNT4620 Analysis of Management Topics
One MGNT2000 or
above course MKTG4080 Internet Marketing MKTG2010
MKTG4090 Database Marketing
MKTG4100 Chinese Wisdom and Marketing
MKTG4110 Strategic Brand Management
MKTG4120 Quantitative Marketing
MKTG4130 Marketing Science
MKTG2010
MKTG2010
MKTG2010
MKTG2010 &
MKTG3010
MKTG2010 &
MKTG3010