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Information on Concentration Selection in 2013-14 - The Chinese ...

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<strong>The</strong> Ch<strong>in</strong>ese University of H<strong>on</strong>g K<strong>on</strong>gCUHK Bus<strong>in</strong>ess SchoolUndergraduate OfficeIntegrated BBA Program<str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> <strong>on</strong> C<strong>on</strong>centrati<strong>on</strong> Selecti<strong>on</strong><strong>in</strong> <strong>2013</strong>-<strong>14</strong>For All IBBA Students(4-Year Curriculum)A. C<strong>on</strong>tentAppendixTitle1 Guidel<strong>in</strong>es <strong>on</strong> C<strong>on</strong>centrati<strong>on</strong> Selecti<strong>on</strong>2 Recommended Course Patterns3 (a) C<strong>on</strong>centrati<strong>on</strong> Areas(b) C<strong>on</strong>centrati<strong>on</strong> Area Requirements4 <str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> <strong>on</strong> C<strong>on</strong>centrati<strong>on</strong> Applicati<strong>on</strong> <strong>in</strong> <strong>2013</strong>-20<strong>14</strong>5 Available Major Elective Courses coded DSME/ FINA/ MGNT/MKTG 3000 or above <strong>in</strong> <strong>2013</strong>-20<strong>14</strong> (tentative)B. EnquiryPlease call 3943-7746 or email cuhkbba@cuhk.edu.hk.


<strong>The</strong> Ch<strong>in</strong>ese University of H<strong>on</strong>g K<strong>on</strong>gCUHK Bus<strong>in</strong>ess SchoolUndergraduate OfficeApp. 1Integrated BBA ProgramGuidel<strong>in</strong>es <strong>on</strong> C<strong>on</strong>centrati<strong>on</strong> Selecti<strong>on</strong>A. About double c<strong>on</strong>centrati<strong>on</strong>s<strong>The</strong> BA Faculty encourages its most capable students to take two c<strong>on</strong>centrati<strong>on</strong>s. This helps todifferentiate an <strong>in</strong>dividual by provid<strong>in</strong>g them with a wider scope of knowledge and <strong>in</strong>formati<strong>on</strong>. Italso highlights <strong>on</strong>e’s time management and ability to comprehend different fields of expertise.Students who do double c<strong>on</strong>centrati<strong>on</strong>s come out with a highly competitive edge.To successfully manage a double c<strong>on</strong>centrati<strong>on</strong>s, you should note several critical c<strong>on</strong>siderati<strong>on</strong>s.Plann<strong>in</strong>g your com<strong>in</strong>g years of study carefully will help you make sure that are maximiz<strong>in</strong>g thetime you spend here. <strong>The</strong> follow<strong>in</strong>g guidel<strong>in</strong>es will help you <strong>in</strong> your decisi<strong>on</strong>-mak<strong>in</strong>g.B. Select<strong>in</strong>g a c<strong>on</strong>centrati<strong>on</strong>1. Interest – Are you eager to acquire more knowledge <strong>in</strong> this c<strong>on</strong>centrati<strong>on</strong>?2. Ability – Are you c<strong>on</strong>fident <strong>in</strong> your abilities to excel <strong>in</strong> this c<strong>on</strong>centrati<strong>on</strong>?3. Career aspirati<strong>on</strong>s – Are you plann<strong>in</strong>g to pursue a career related to this c<strong>on</strong>centrati<strong>on</strong>?4. Future development –Does this c<strong>on</strong>centrati<strong>on</strong> align with your future career and pers<strong>on</strong>aldevelopment plans?5. Pers<strong>on</strong>al commitment/resp<strong>on</strong>sibility –Will you be able to commit the effort to excel <strong>in</strong> thisc<strong>on</strong>centrati<strong>on</strong>? Will you be able to face problems that you may encounter?C. Reas<strong>on</strong>s to take a s<strong>in</strong>gle c<strong>on</strong>centrati<strong>on</strong>1. You do not f<strong>in</strong>d a sec<strong>on</strong>d subject that <strong>in</strong>terests you.2. You plan to spend a significant porti<strong>on</strong> of your time <strong>in</strong> various extracurricular activities.3. You are heavily engaged <strong>in</strong> a pers<strong>on</strong>al commitment.4. You are do<strong>in</strong>g a m<strong>in</strong>or program.5. You have been admitted to or plan to participate <strong>in</strong> the Leadership Development Program.6. You would f<strong>in</strong>d it too challeng<strong>in</strong>g to manage your time.


D. Who should take double c<strong>on</strong>centrati<strong>on</strong>s?1. You are highly competitive.2. You plan and organize your time well.3. You have a str<strong>on</strong>g <strong>in</strong>terest <strong>in</strong> learn<strong>in</strong>g about another field.4. You have clear pers<strong>on</strong>al study objectives/plan and are very sure of the path that you wantto take.5. You are not hav<strong>in</strong>g difficulty <strong>in</strong> handl<strong>in</strong>g your current course load.6. You previous term(s) academic results are str<strong>on</strong>g.E. Important notes and advice for choos<strong>in</strong>g double c<strong>on</strong>centrati<strong>on</strong>s1. All double c<strong>on</strong>centrati<strong>on</strong>s applicati<strong>on</strong>s require the Department Chairman’s approval.2. A course cannot be used to simultaneously fulfill the requirements of two differentc<strong>on</strong>centrati<strong>on</strong>s.3. If students are unable to fulfill the requirements of any c<strong>on</strong>centrati<strong>on</strong> with<strong>in</strong> the normalstudy period, the Associate Dean (Undergraduate Studies) reserves the right to assign“General Bus<strong>in</strong>ess” as the c<strong>on</strong>centrati<strong>on</strong> up<strong>on</strong> graduati<strong>on</strong>.4. Prerequisites required for advanced courses should be carefully identified.5. Keep track of your progress, e.g. “Am I able to f<strong>in</strong>ish three c<strong>on</strong>centrati<strong>on</strong> courses by theend of Year 2?”F. Plann<strong>in</strong>g for success1. Due to the limitati<strong>on</strong>s of timetable schedul<strong>in</strong>g, there may be a higher possibility ofclash<strong>in</strong>g schedules between courses across different c<strong>on</strong>centrati<strong>on</strong> areas. Enrollment<strong>in</strong> courses for any c<strong>on</strong>centrati<strong>on</strong> areas will NOT be guaranteed. Tak<strong>in</strong>g c<strong>on</strong>centrati<strong>on</strong>courses start<strong>in</strong>g from Year 2 is highly recommended.2. Free elective units can be used towards the sec<strong>on</strong>d c<strong>on</strong>centrati<strong>on</strong>. Remember that youwill need to take six n<strong>on</strong>-BA units before graduati<strong>on</strong>.3. Students are str<strong>on</strong>gly advised to take courses <strong>in</strong> the Summer Sessi<strong>on</strong> / Internati<strong>on</strong>alSummer Program so that workload dur<strong>in</strong>g normal terms is more manageable.


<strong>The</strong> Ch<strong>in</strong>ese University of H<strong>on</strong>g K<strong>on</strong>gCUHK Bus<strong>in</strong>ess SchoolUndergraduate OfficeApp. 2(4-Year Curriculum)Integrated BBA ProgramRecommended Course PatternsApplicable for Major Students admitted from 2012-13 <strong>on</strong>wards (for reference <strong>on</strong>ly)Opt<strong>in</strong>g for S<strong>in</strong>gle C<strong>on</strong>centrati<strong>on</strong>Year 1: DSME1030, DSME1040, MGNT10209 unitsYear 2: ACCT2111, DSME2011, MKTG2010, ACCT2121, FINA2010 and <strong>on</strong>e major elective.19 unitsYear 3: DSME2030, DSME2051, MGNT2510, MGNT3010 and two major electives.18 unitsYear 4: ACCT3151, MGNT4010 and two major electives.Total:12 units58 unitsOpt<strong>in</strong>g for Double C<strong>on</strong>centrati<strong>on</strong>sYear 1: DSME1030, DSME1040, MGNT10209 unitsYear 2: ACCT2111, DSME2011, MKTG2010, ACCT2121, FINA2010 and two major elective.22 unitsYear 3: DSME2030, DSME2051, MGNT2510, MGNT3010 and three major electives.21 unitsYear 4: ACCT3151, MGNT4010 and five major electives.Total:21 units73 units


App. 3a(4-Year (Old Curriculum)CUHK BUSINESS SCHOOL 香 港 中 文 大 學 工 商 管 理 學 院INTEGRATED BBA PROGRAM 工 商 管 理 學 士 綜 合 課 程CONCENTRATION AREAS 專 修 範 圍 簡 介FOR 4-YEAR CURRICULUMDepartment of Decisi<strong>on</strong> Sciences and Managerial Ec<strong>on</strong>omics 決 策 科 學 與 企 業 經 濟 學 系Bus<strong>in</strong>ess Ec<strong>on</strong>omics (YBEC) [Academic Advisor for 2012-13: Prof. LI H<strong>on</strong>gyi, DSMEDepartment]In order to ma<strong>in</strong>ta<strong>in</strong> a competitive edge, an enterprise needs leaders who have an <strong>in</strong>-depthunderstand<strong>in</strong>g of the envir<strong>on</strong>ment <strong>in</strong> which it operates and the ability to quickly come up with soluti<strong>on</strong>sand <strong>in</strong>sights. <strong>The</strong> structured program of this c<strong>on</strong>centrati<strong>on</strong> is designed for those seek<strong>in</strong>g to applymanagerial ec<strong>on</strong>omics to solv<strong>in</strong>g problems and understand<strong>in</strong>g real-world bus<strong>in</strong>ess envir<strong>on</strong>ments.Courses <strong>in</strong> this c<strong>on</strong>centrati<strong>on</strong> provide an ec<strong>on</strong>omic perspective <strong>on</strong> how enterprises operate <strong>in</strong> a marketenvir<strong>on</strong>ment, particularly <strong>in</strong> corporate decisi<strong>on</strong>-mak<strong>in</strong>g and strategy formulati<strong>on</strong>. Emphasis is placed<strong>on</strong> the applicati<strong>on</strong> of ec<strong>on</strong>omic pr<strong>in</strong>ciples to major bus<strong>in</strong>ess decisi<strong>on</strong>s.商 業 經 濟 學 (YBEC)企 業 領 袖 必 須 深 入 了 解 營 商 環 境 , 隨 機 應 變 , 方 能 在 充 滿 挑 戰 和 機 遇 的 環 境 中 維 持競 爭 力 。 本 範 疇 的 課 程 設 計 嚴 謹 , 旨 在 教 授 同 學 運 用 企 業 經 濟 學 解 決 問 題 , 及 了 解營 商 環 境 。 本 範 疇 涵 蓋 企 業 運 作 的 經 濟 理 念 , 講 解 在 特 定 的 市 場 環 境 中 企 業 如 何 作決 定 和 制 定 決 策 , 特 別 著 重 重 大 商 業 決 定 背 後 應 用 的 經 濟 原 理 。Management <str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> Systems (YMIS) [Academic Advisor for 2012-13: Prof. Samuel CHANWai-kw<strong>on</strong>g, DSME Department]<str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> technology is an enabler of bus<strong>in</strong>ess management. <strong>The</strong> MIS c<strong>on</strong>centrati<strong>on</strong> is designed toequip students with the latest IT knowledge to boost the development of their careers. Thisc<strong>on</strong>centrati<strong>on</strong> is particularly suited to students who want to pursue a career <strong>in</strong> the IT-pervasive bus<strong>in</strong>essworld. No prior programm<strong>in</strong>g or technical computer knowledge is required. Courses <strong>in</strong> thisc<strong>on</strong>centrati<strong>on</strong> provide the foundati<strong>on</strong>s <strong>in</strong> and essential knowledge of MIS, such as f<strong>in</strong>ancial <strong>in</strong>formati<strong>on</strong>technology, data m<strong>in</strong><strong>in</strong>g for managers, bus<strong>in</strong>ess web design and author<strong>in</strong>g and others. Thisc<strong>on</strong>centrati<strong>on</strong> also offers a MIS Practicum elective, which will provide students an opportunity toparticipate <strong>in</strong> IT project development with external companies.管 理 資 訊 系 統 學 (YMIS)資 訊 科 技 乃 商 業 管 理 中 不 可 缺 少 的 元 素 。 本 範 疇 旨 在 教 授 同 學 當 代 最 新 的 資 訊 科 技 , 有 利 他 們 將來 的 就 業 發 展 。 本 範 疇 特 別 適 合 將 投 身 資 訊 科 技 發 達 的 商 業 社 會 之 工 商 管 理 同 學 。 修 讀 前 , 同 學毋 須 懂 得 程 式 編 寫 或 專 門 的 電 腦 知 識 。 課 程 包 含 管 理 資 訊 系 統 所 必 須 的 資 訊 科 技 知 識 , 例 如 財 務資 訊 科 技 、 管 理 者 的 資 料 擷 取 技 術 、 商 業 網 頁 設 計 及 編 寫 等 。 本 範 疇 同 時 兼 備 選 修 科 「 管 理 資 訊系 統 實 習 」, 讓 同 學 有 機 會 和 商 界 合 作 , 參 與 發 展 資 訊 科 技 項 目 。


Supply Cha<strong>in</strong> and Logistics Management (YSCL) [Academic Advisor for 2012-13: Prof. JeffYEUNG Hoi-yan, DSME Department]This c<strong>on</strong>centrati<strong>on</strong> is designed to help BBA students develop the necessary technical c<strong>on</strong>cepts andmanagerial skills needed to practice Supply Cha<strong>in</strong> Management and to pursue a career <strong>in</strong> logisticsmanagement. It is particularly suited to students who enjoy critical th<strong>in</strong>k<strong>in</strong>g and are <strong>in</strong>terested <strong>in</strong> theuse of <strong>in</strong>formati<strong>on</strong> technology and decisi<strong>on</strong> support methodology. <strong>The</strong> c<strong>on</strong>centrati<strong>on</strong> offers a selectedrange of courses <strong>in</strong> quantitative analysis, knowledge management, and operati<strong>on</strong>s management –emphasiz<strong>in</strong>g the applicati<strong>on</strong> of c<strong>on</strong>temporary technology and bus<strong>in</strong>ess management c<strong>on</strong>cepts <strong>in</strong>manag<strong>in</strong>g supply cha<strong>in</strong>s.供 應 鏈 與 物 流 管 理 學 (YSCL)本 範 疇 旨 在 培 訓 學 生 管 理 供 應 鏈 的 技 術 概 念 和 管 理 技 巧 , 以 便 將 來 投 身 物 流 管 理 行業 。 修 讀 本 範 疇 的 同 學 必 須 熱 衷 運 用 資 訊 科 技 和 決 策 支 援 系 統 , 並 具 備 批 判 思 維 。本 範 疇 的 課 程 廣 泛 , 包 括 計 量 分 析 、 知 識 管 理 和 營 運 管 理 , 特 別 著 重 管 理 供 應 鏈 時所 應 用 的 當 代 科 技 和 商 業 管 理 概 念 。General DSE (YGDE) [Academic Advisor for 2012-13: Prof. CHEUNG Waiman, DSME Department]This c<strong>on</strong>centrati<strong>on</strong> is designed to help BBA students to familiarize themselves with different analyticaltools needed for decisi<strong>on</strong>-mak<strong>in</strong>g under uncerta<strong>in</strong> bus<strong>in</strong>ess world. By tak<strong>in</strong>g this c<strong>on</strong>centrati<strong>on</strong>,students will have an opportunity to learn important c<strong>on</strong>cepts <strong>in</strong> ec<strong>on</strong>omics and bus<strong>in</strong>ess operati<strong>on</strong>s.In additi<strong>on</strong>, students will be exposed to different quantitative methods that can be used to facilitatedecisi<strong>on</strong>-mak<strong>in</strong>g, as well as the computer-based decisi<strong>on</strong> support systems designed to implement thesemethods. Students can also take courses that discuss current and relevant issues <strong>in</strong> ec<strong>on</strong>omics andbus<strong>in</strong>ess, such as regi<strong>on</strong>al ec<strong>on</strong>omy, electr<strong>on</strong>ic bus<strong>in</strong>ess, and supply cha<strong>in</strong> management.決 策 科 學 與 企 業 經 濟 學 (YGDE)本 範 疇 旨 在 培 訓 工 商 管 理 學 院 同 學 作 決 定 時 所 需 的 種 種 分 析 工 具 , 裝 備 他 們 日 後 迎戰 不 明 朗 的 商 業 世 界 。 同 學 將 有 機 會 學 習 經 濟 學 和 商 業 營 運 的 重 要 原 理 , 並 可 掌 握不 同 的 計 量 方 法 以 幫 助 做 決 定 , 同 時 會 運 用 電 腦 化 的 決 策 支 援 系 統 落 實 這 些 方 法 。同 學 亦 可 選 修 本 範 疇 的 其 他 課 程 , 討 論 當 下 切 身 的 經 濟 和 商 業 問 題 , 如 地 區 經 濟 、電 子 商 業 和 供 應 鏈 管 理 。Department of F<strong>in</strong>ance 金 融 學 系General F<strong>in</strong>ance (YFGN) [Academic Advisor for 2012-13: Prof. FONG Wai-m<strong>in</strong>g, FINA Department]<strong>The</strong> General F<strong>in</strong>ance c<strong>on</strong>centrati<strong>on</strong> c<strong>on</strong>sists of a comprehensive curriculum <strong>in</strong> f<strong>in</strong>ance, which coversma<strong>in</strong>stream subjects such as corporate f<strong>in</strong>ance, f<strong>in</strong>ancial eng<strong>in</strong>eer<strong>in</strong>g, and f<strong>in</strong>ancial <strong>in</strong>stituti<strong>on</strong>s, andrelated subjects such as <strong>in</strong>surance and real estate. To meet the need of different students, the F<strong>in</strong>anceDepartment offers a l<strong>on</strong>g list of courses for this c<strong>on</strong>centrati<strong>on</strong>. In resp<strong>on</strong>se to the needs of H<strong>on</strong>g K<strong>on</strong>gand Ma<strong>in</strong>land Ch<strong>in</strong>a's f<strong>in</strong>ancial markets, course coverage is very much biased towards the H<strong>on</strong>g K<strong>on</strong>gand Ma<strong>in</strong>land <strong>in</strong>stituti<strong>on</strong>al envir<strong>on</strong>ment. However, students will also be exposed to <strong>in</strong>ternati<strong>on</strong>al issuesand practices. Graduates with this c<strong>on</strong>centrati<strong>on</strong> can work <strong>in</strong> bus<strong>in</strong>ess and f<strong>in</strong>ance areas or pursueadvanced studies <strong>in</strong> f<strong>in</strong>ance.綜 合 金 融 學 (YFGN)綜 合 金 融 學 全 面 涵 蓋 金 融 學 的 各 個 範 疇 , 包 括 企 業 金 融 、 金 融 工 程 學 和 金 融 機 構 等核 心 課 題 及 保 險 和 地 產 等 相 關 課 題 。 本 範 疇 提 供 眾 多 課 程 供 同 學 選 擇 , 以 迎 合 不 同同 學 的 需 要 。 因 應 香 港 和 內 地 的 金 融 市 場 所 需 , 課 程 特 別 著 重 香 港 和 內 地 的 制 度 環境 。 當 然 , 國 際 問 題 和 國 際 做 法 也 會 兼 顧 。 本 範 疇 畢 業 生 將 來 可 投 身 商 界 和 金 融 界 ,或 深 造 金 融 學 。


F<strong>in</strong>ancial Eng<strong>in</strong>eer<strong>in</strong>g (YFEG) [Academic Advisor for 2012-13: Prof. FONG Wai-m<strong>in</strong>g, FINADepartment]This c<strong>on</strong>centrati<strong>on</strong> was developed <strong>in</strong> resp<strong>on</strong>se to the market's need for pers<strong>on</strong>s with a more quantitative,analytical approach to f<strong>in</strong>ance. To fulfill the requirement of this c<strong>on</strong>centrati<strong>on</strong>, students must takecourses prescribed for f<strong>in</strong>ancial eng<strong>in</strong>eer<strong>in</strong>g. <strong>The</strong> courses <strong>in</strong>clude f<strong>in</strong>ancial markets, <strong>in</strong>vestments,derivatives, fixed <strong>in</strong>come securities, and other quantitative f<strong>in</strong>ance courses. Students will be exposedto <strong>in</strong>ternati<strong>on</strong>al issues and practices as well as the H<strong>on</strong>g K<strong>on</strong>g/Ma<strong>in</strong>land Ch<strong>in</strong>ese <strong>in</strong>stituti<strong>on</strong>alenvir<strong>on</strong>ment. Graduates with this c<strong>on</strong>centrati<strong>on</strong> can pursue advanced studies <strong>in</strong> f<strong>in</strong>ance or take jobsthat require a good knowledge of f<strong>in</strong>ancial <strong>in</strong>struments.金 融 工 程 學 (YFEG)市 場 需 要 善 於 數 量 分 析 的 金 融 專 才 , 本 範 疇 正 為 迎 合 這 個 市 場 需 要 而 設 。 選 修 本 範疇 的 同 學 必 須 修 讀 和 金 融 工 程 學 有 關 的 課 程 。 課 程 包 括 金 融 市 場 、 投 資 、 衍 生 工 具 、固 定 收 入 證 券 及 其 他 計 量 金 融 學 課 程 。 同 學 將 有 機 會 研 討 國 際 問 題 和 國 際 做 法 及 本港 和 內 地 的 制 度 環 境 。 本 範 疇 畢 業 生 可 深 造 金 融 學 , 或 投 身 須 要 精 於 金 融 工 具 專 才的 行 業 。Insurance and Risk Management (YIRM) [Academic Advisor for 2012-13: Prof. Jas<strong>on</strong> YEHJia-hs<strong>in</strong>g, FINA Department]This c<strong>on</strong>centrati<strong>on</strong> area is designed to help students develop the foundati<strong>on</strong> and necessary knowledgeto pursue a career <strong>in</strong> <strong>in</strong>surance or f<strong>in</strong>ancial service companies. It offers a range of courses fromc<strong>on</strong>cept of <strong>in</strong>surance and risk management to management of <strong>in</strong>surance and related <strong>in</strong>stituti<strong>on</strong>s. Inparticular, this c<strong>on</strong>centrati<strong>on</strong> emphasizes the use of <strong>in</strong>surance as a tool <strong>in</strong> management of riskencompassed both at pers<strong>on</strong>al and corporate levels. Students who complete certa<strong>in</strong> coursessuccessfully can get exempti<strong>on</strong>s of related courses from the Instituti<strong>on</strong> of F<strong>in</strong>ancial Planners of H<strong>on</strong>gK<strong>on</strong>g Limited which is the sole licens<strong>in</strong>g body of the Certified F<strong>in</strong>ancial Planner designati<strong>on</strong> <strong>in</strong> H<strong>on</strong>gK<strong>on</strong>g.保 險 與 風 險 管 理 (YIRM)本 範 疇 為 有 志 投 身 於 保 險 或 金 融 機 構 同 學 提 供 相 關 之 理 論 基 礎 。 課 程 包 括 一 系 列 有關 保 險 概 念 及 風 險 管 理 的 知 識 , 尤 其 著 重 保 險 於 個 人 或 公 司 風 險 管 理 上 的 應 用 。 此外 , 完 成 部 份 課 程 後 , 畢 業 同 學 可 向 香 港 財 務 策 劃 師 學 會 申 請 豁 免 部 分 專 業 考 試 。Department of Management 管 理 學 系Human Resource Management (YHRM) [Academic Advisor for 2012-13: Mr. Jimmy CHIU Chi-m<strong>in</strong>g,MGNT Department]<strong>The</strong> Human Resource Management C<strong>on</strong>centrati<strong>on</strong> <strong>in</strong>stills <strong>in</strong> students a systematic approach tomanag<strong>in</strong>g organizati<strong>on</strong>s through the functi<strong>on</strong>s of plann<strong>in</strong>g, organiz<strong>in</strong>g, lead<strong>in</strong>g, communicat<strong>in</strong>g andc<strong>on</strong>troll<strong>in</strong>g. Students also learn to appreciate the importance of <strong>in</strong>novati<strong>on</strong> and change management<strong>in</strong> enhanc<strong>in</strong>g organizati<strong>on</strong>al performance. Besides the core understand<strong>in</strong>g of organizati<strong>on</strong>al behavior,several professi<strong>on</strong>al human resource management courses, such as human resource plann<strong>in</strong>g andstaff<strong>in</strong>g, tra<strong>in</strong><strong>in</strong>g and development, performance and compensati<strong>on</strong> management, manag<strong>in</strong>gemployment relati<strong>on</strong>s and <strong>in</strong>ternati<strong>on</strong>al human resource management, are offered. To preparestudents for <strong>in</strong>dependent work<strong>in</strong>g <strong>in</strong> organizati<strong>on</strong>s, a course <strong>in</strong> develop<strong>in</strong>g managerial skills and aprofessi<strong>on</strong>al course <strong>on</strong> c<strong>on</strong>sultancy and change management are also offered.人 力 資 源 管 理 學 (YHRM)本 範 疇 教 授 同 學 採 用 有 系 統 的 方 法 、 運 用 計 劃 、 組 織 、 領 導 、 溝 通 和 控 制 的 技 巧 去管 理 機 構 。 同 學 亦 會 認 識 到 創 新 的 重 要 性 , 並 學 會 以 改 變 管 理 方 式 來 改 進 機 構 表現 。 除 了 講 解 機 構 行 為 的 核 心 課 程 , 本 範 疇 還 包 括 數 門 人 力 資 源 管 理 課 程 , 比 如 人力 資 源 規 劃 與 員 工 配 置 、 人 力 資 源 培 訓 、 績 效 及 薪 酬 管 理 、 僱 傭 關 係 管 理 等 。 由 於同 學 將 來 可 能 須 要 獨 立 工 作 , 範 疇 還 包 括 專 門 培 訓 同 學 的 管 理 技 巧 , 以 及 顧 問 和 變革 管 理 等 專 業 課 程 。


Management of Internati<strong>on</strong>al Bus<strong>in</strong>ess (YMIB) [Academic Advisor for 2012-13: Miss. Almaz CHAK,MGNT Department]<strong>The</strong> Management of Internati<strong>on</strong>al Bus<strong>in</strong>ess C<strong>on</strong>centrati<strong>on</strong> aims at develop<strong>in</strong>g <strong>in</strong>novative managers andleaders for the global world. Students are expected to possess a global m<strong>in</strong>dset. <strong>The</strong> objective is toprovide students rich <strong>in</strong>ter-cultural experiences with an <strong>in</strong>ternati<strong>on</strong>al bus<strong>in</strong>ess knowledge base.Knowledge <strong>in</strong> <strong>in</strong>ternati<strong>on</strong>al bus<strong>in</strong>ess facilitates an <strong>in</strong>ternati<strong>on</strong>al career. Courses like GlobalEnterprise Management, Ch<strong>in</strong>a Bus<strong>in</strong>ess, Asian Bus<strong>in</strong>ess, Japanese Bus<strong>in</strong>ess, Global Entrepreneurship,Internati<strong>on</strong>al Human Resource Management, Global Strategy, and Selected Topics <strong>in</strong> Internati<strong>on</strong>alBus<strong>in</strong>ess, keep students abreast with the latest <strong>in</strong>ternati<strong>on</strong>al bus<strong>in</strong>ess and technology ideas.國 際 企 業 管 理 學 (YMIB)本 範 疇 旨 在 為 國 際 市 場 培 育 具 備 創 新 思 維 的 經 理 和 領 袖 。 同 學 必 須 具 備 國 際 視 野 。本 範 疇 包 括 國 際 管 理 及 企 業 管 理 , 目 的 是 賦 予 同 學 豐 富 的 跨 文 化 體 驗 和 國 際 商 業 知識 , 這 方 面 的 知 識 將 有 助 同 學 發 展 國 際 事 業 。 課 程 內 容 有 : 環 球 企 業 管 理 、 中 國 商業 、 亞 洲 商 業 、 日 本 商 業 、 環 球 企 業 家 精 神 、 國 際 人 力 資 源 管 理 、 全 球 策 略 、 和 國際 商 業 專 題 研 討 , 務 求 向 同 學 提 供 最 新 的 國 際 商 業 和 科 技 資 訊 。Department of Market<strong>in</strong>g 市 場 學 系Market<strong>in</strong>g (YMKT) [Academic Advisor for 2012-13: Prof. Stella SO Lai-man, MKTG Department]This c<strong>on</strong>centrati<strong>on</strong> is designed for students with <strong>in</strong>terest <strong>in</strong> market<strong>in</strong>g such as <strong>in</strong>tegrated market<strong>in</strong>gcommunicati<strong>on</strong>s, advertis<strong>in</strong>g, brand management, service market<strong>in</strong>g, strategic market<strong>in</strong>g, etc. Thismarket<strong>in</strong>g c<strong>on</strong>centrati<strong>on</strong> emphasizes the balance between market<strong>in</strong>g theories and real world practices.Students will be given opportunities to expose to the dynamic market<strong>in</strong>g world through activities outsideclassroom such as jo<strong>in</strong>t-projects with <strong>in</strong>ternati<strong>on</strong>al corporati<strong>on</strong>s; sem<strong>in</strong>ars delivered by renownedbus<strong>in</strong>ess executives; company visits and so <strong>on</strong>. This c<strong>on</strong>centrati<strong>on</strong> will nurture students to realize theirpotential and become successful future marketers.市 場 學 (YMKT)本 範 疇 為 有 志 投 身 與 市 場 學 相 關 工 作 的 同 學 而 開 設 。 同 學 可 學 習 有 關 市 場 學 的 知識 , 例 如 市 場 推 廣 、 品 牌 管 理 、 服 務 市 場 學 及 市 場 策 略 等 。 本 範 疇 著 重 介 紹 現 代 市場 管 理 的 理 論 及 實 務 , 讓 同 學 有 機 會 走 出 課 堂 , 透 過 與 跨 國 企 業 合 作 項 目 、 商 業 研討 會 及 公 司 探 訪 等 來 認 識 這 動 感 的 營 銷 世 界 。 本 範 疇 培 養 同 學 認 知 和 發 展 自 己 的 潛能 , 為 成 為 未 來 成 功 企 業 市 場 管 理 層 而 鋪 路 。Quantitative Market<strong>in</strong>g (YQMK) [Academic Advisor for 2012-13: Prof. LAU K<strong>in</strong>-nam, MKTGDepartment]In today’s <strong>in</strong>formati<strong>on</strong> age, many organizati<strong>on</strong>s ma<strong>in</strong>ta<strong>in</strong> huge customer databases which can beanalyzed and applied to support market<strong>in</strong>g decisi<strong>on</strong>s. <strong>The</strong>re is a str<strong>on</strong>g demand <strong>in</strong> H<strong>on</strong>g K<strong>on</strong>g andCh<strong>in</strong>a for quantitative marketers who are well-versed <strong>in</strong> data analytics, mathematical model<strong>in</strong>g anddatabase technology while they speak the language of market<strong>in</strong>g. In view of this new market<strong>in</strong>g trend,the Department of Market<strong>in</strong>g will offer a new c<strong>on</strong>centrati<strong>on</strong> “Quantitative Market<strong>in</strong>g” to BBA students<strong>in</strong> Fall 2010. This c<strong>on</strong>centrati<strong>on</strong> prepares students an excit<strong>in</strong>g career to work as database marketers,market<strong>in</strong>g analysts, <strong>in</strong>ternet marketers, managers of BIU (Bus<strong>in</strong>ess Intelligence Unit) <strong>in</strong> various<strong>in</strong>dustries.


計 量 營 銷 學 (YQMK)在 現 今 資 訊 年 代 , 很 多 機 構 都 有 顧 客 數 據 庫 , 並 分 析 及 應 用 數 據 攺 善 營 銷 效 率 。 不論 在 香 港 或 國 內 , 計 量 營 銷 人 員 的 需 求 日 増 。 計 量 營 銷 人 員 不 單 了 解 科 技 , 掌 握 數據 分 折 技 術 , 更 重 要 的 是 要 懂 得 如 何 應 用 數 據 與 科 技 於 營 銷 。 市 場 學 系 於 2010-2011年 度 提 供 計 量 營 銷 範 疇 課 程 。 同 學 畢 業 後 可 在 不 同 行 業 從 事 「 數 據 庫 」 營 銷 , 互 聯網 營 銷 ,「 商 業 智 能 」 經 理 等 專 業 。Integrated BBA Program 工 商 管 理 學 士 綜 合 課 程General Bus<strong>in</strong>ess (YGEB)DSME2021 / MKTG3010 and 12 units of DSME/FINA/MGNT/MKTG courses at 3000 or above level,with no more than three 1-unit FINA courses綜 合 商 業 (YGEB)DSME2021 / MKTG3010 及 從 DSME/FINA/MGNT/MKTG 3000 及 以 上 程 度 的 科 目 選修 12 學 分 , 當 中 不 可 選 修 多 於 三 科 1 學 分 的 FINA 科 目* For details, please refer to the “Requirements of C<strong>on</strong>centrati<strong>on</strong> Area” <strong>in</strong> Appendix 3b.* 詳 情 請 參 考 附 件 3b“ 專 修 範 圍 之 規 定 ”.Note : It is not allowed to the below comb<strong>in</strong>ati<strong>on</strong>s of c<strong>on</strong>centrati<strong>on</strong> areas:(1) General F<strong>in</strong>ance + F<strong>in</strong>ancial Eng<strong>in</strong>eer<strong>in</strong>g(2) General F<strong>in</strong>ance + Insurance and Risk Management(3) Insurance and Risk Management + F<strong>in</strong>ancial Eng<strong>in</strong>eer<strong>in</strong>g(4) Market<strong>in</strong>g + Quantitative Market<strong>in</strong>g


<strong>The</strong> Ch<strong>in</strong>ese University of H<strong>on</strong>g K<strong>on</strong>gCUHK Bus<strong>in</strong>ess SchoolUndergraduate OfficeApp. 3b(4-Year Curriculum)Integrated BBA ProgramRequirements of C<strong>on</strong>centrati<strong>on</strong> Area(Applicable for students admitted from 2012-13 <strong>on</strong>wards)abcdefghijklBus<strong>in</strong>ess Ec<strong>on</strong>omics (YBEC)DSME2021, 1 from any c<strong>on</strong>centrati<strong>on</strong> area and 3 courses from: DSME3030, 3040, 3070, 3080, 4040,4050, 4080, 4090Management <str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> Systems (YMIS)DSME2021, and 4 courses from: DSME4070, 4120, 4<strong>14</strong>0, 4160, 4180, 4200, 4220, 4230Supply Cha<strong>in</strong> and Logistics Management (YSCL)DSME2021, 1 from any c<strong>on</strong>centrati<strong>on</strong> area and 3 courses from: DSME4170, 4180, 4190, 4260,4270General DSE (YGDE)DSME2021, 1 from any c<strong>on</strong>centrati<strong>on</strong> area and 3 courses selected from: DSME3010, 3020, 3030,3040, 3060, 3070, 3080, 4040, 4050, 4060, 4070, 4080, 4090, 4100, 4120, 4130, 4<strong>14</strong>0, 4150, 4160,4170, 4180, 4190, 4200, 4210, 4220, 4230, 4250, 4260, 4270General F<strong>in</strong>ance (YFGN)DSME2021, and 12 units of FINA courses at 3000 or above level, with no more than 3 1-unit FINAcoursesF<strong>in</strong>ancial Eng<strong>in</strong>eer<strong>in</strong>g (YFEG)DSME2021, and 4 courses selected from: FINA 3220, 4110, 4120, 4130, 4<strong>14</strong>0, 4150, 4160, 4190,4210, 4220, 4250, 4260, 4370, 4380Insurance and Risk Management (YIRM)DSME2021, FINA3210 and 3 courses selected from: FINA2210, 3080, 3230, 3240, 4230, 4240Management of Internati<strong>on</strong>al Bus<strong>in</strong>ess (YMIB)MKTG3010, MGNT3580 and 3 courses selected from: MGNT4120, 4<strong>14</strong>0, 4150, 4510, 4520, 4530,4540, 4550, 4570, 4600, 4610, 4620, 4630Human Resource Management (YHRM)MKTG3010, MGNT2040 and 3 courses selected from: MGNT3040, 3060, 4050, 4060, 4080, 4110,4130, 4<strong>14</strong>0, 4620, 4630Market<strong>in</strong>g (YMKT)MKTG3010, 4040 and 3 courses selected from: MKTG3020, 3030, 3040, 3050, 4010, 4020, 4030,4050, 4070, 4080, 4090, 4100, 4110Quantitative Market<strong>in</strong>g (YQMK)MKTG3010, 4090, 4120 and 2 courses selected from: MKTG4030, 4070, 4080, 4130General Bus<strong>in</strong>ess (YGEB)DSME2021 / MKTG3010 and 12 units of DSME/FINA/MGNT/MKTG courses at 3000 or abovelevel, with no more than three 1-unit FINA courses


App. 4<strong>The</strong> Ch<strong>in</strong>ese University of H<strong>on</strong>g K<strong>on</strong>gCUHK Bus<strong>in</strong>ess SchoolUndergraduate OfficeIntegrated BBA Program<str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> <strong>on</strong> C<strong>on</strong>centrati<strong>on</strong> Applicati<strong>on</strong> for <strong>2013</strong>-<strong>14</strong>A. Important notes1. All IBBA students are required to submit an Onl<strong>in</strong>e “Study Plan for Proposed C<strong>on</strong>centrati<strong>on</strong>Area <strong>in</strong> <strong>2013</strong>-<strong>14</strong>” to the Undergraduate Office through the follow<strong>in</strong>g web site: from M<strong>on</strong>day, 11 March <strong>2013</strong>,3:00 p.m. <strong>on</strong>wards. <strong>The</strong> deadl<strong>in</strong>e for submissi<strong>on</strong> is Friday, 22 March <strong>2013</strong>, 3:00 p.m.2. All the <strong>in</strong>formati<strong>on</strong> is of vital importance to departments for plann<strong>in</strong>g the course offer<strong>in</strong>gs for<strong>2013</strong>-<strong>14</strong> and bey<strong>on</strong>d. It will be reflected <strong>in</strong> the plann<strong>in</strong>g of the course offer<strong>in</strong>gs bydepartments for <strong>2013</strong>-<strong>14</strong> and bey<strong>on</strong>d.3. Students may manage or declare their c<strong>on</strong>centrati<strong>on</strong> under CUSIS with effect from 2011-12.Students should declare the c<strong>on</strong>centrati<strong>on</strong> when they have already registered ALL thec<strong>on</strong>centrati<strong>on</strong> courses. <strong>The</strong> applicati<strong>on</strong> period for the declarati<strong>on</strong> of c<strong>on</strong>centrati<strong>on</strong> will beannounced by the Registrati<strong>on</strong> and Exam<strong>in</strong>ati<strong>on</strong> Secti<strong>on</strong> (RES) afterwards.B. Timel<strong>in</strong>esDate (<strong>in</strong> <strong>2013</strong>) Event Remarks6 Mar and 8 Mar IBBA C<strong>on</strong>centrati<strong>on</strong> Brief<strong>in</strong>g Sessi<strong>on</strong>s ------After 8 Mar3:00 pm, 11 Mar (M<strong>on</strong>) to3:00 pm, 22 Mar (Fri)<str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> for <strong>2013</strong>-<strong>14</strong> is available<strong>on</strong> the websiteOnl<strong>in</strong>e submissi<strong>on</strong> of “Study Plan forProposed C<strong>on</strong>centrati<strong>on</strong> Area <strong>in</strong><strong>2013</strong>-<strong>14</strong>”http://www3.baf.cuhk.edu.hk/bba/studyplan/start.asphttp://www3.baf.cuhk.edu.hk/bba/studyplan/start.aspAfter 22 MarYour submissi<strong>on</strong> will be proceeded forplann<strong>in</strong>g the course offer<strong>in</strong>g for<strong>2013</strong>-<strong>14</strong> and bey<strong>on</strong>d------C. EnquiryPlease call 3943-7746 or email to cuhkbba@cuhk.edu.hk.


<strong>The</strong> Ch<strong>in</strong>ese University of H<strong>on</strong>g K<strong>on</strong>gCUHK Bus<strong>in</strong>ess SchoolUndergraduate OfficeApp. 5(4-Year Curriculum)Available Major Elective Courses coded DSME/FINA/MGNT/MKTG 3000 or above<strong>in</strong> <strong>2013</strong>-20<strong>14</strong> (tentative)All courses below are 3 units each.CourseCodeDSMETitlePrerequisiteCourseCodeTitleFINAPrerequisiteDSME3030 Bus<strong>in</strong>ess Forecast<strong>in</strong>gDSME2010 & 2020or DSME2011 & 2021FINA3010 F<strong>in</strong>ancial MarketsFINA 2010, 2110, 2310 orpermissi<strong>on</strong> from <strong>in</strong>structorDSME3040 Corporate Ec<strong>on</strong>omicsDSME3070Ec<strong>on</strong>omic Aspects of Bus<strong>in</strong>essEnvir<strong>on</strong>mentDSME3080 Macroec<strong>on</strong>omics for ManagersDSME1030, 1040 &MGNT1020/ HTMG1010DSME1030 & 1040 orequivalent coursesDSME1030 & 1040 orequivalent coursesFINA3020 Internati<strong>on</strong>al F<strong>in</strong>anceFINA3030 Management of F<strong>in</strong>ancial Instituti<strong>on</strong>sFINA3040Central Bank<strong>in</strong>g and Regulati<strong>on</strong> ofF<strong>in</strong>ancial Instituti<strong>on</strong>sDSME4040 Managerial Ec<strong>on</strong>omics DSME1030 & 1040 FINA3060 Real Estate F<strong>in</strong>ance and InvestmentDSME4070 Data and Knowledge Management --- FINA3070Corporate F<strong>in</strong>ance: <strong>The</strong>ory andPracticeFINA 2010, 2011, 2110, 2310or permissi<strong>on</strong> from <strong>in</strong>structorFINA 2010, 2011, 2110, 2310or permissi<strong>on</strong> from <strong>in</strong>structor.FINA 2010, 2011, 2110, 2310or permissi<strong>on</strong> from <strong>in</strong>structorFINA 2010, 2011, 2110, 2310or permissi<strong>on</strong> from <strong>in</strong>structor.FINA 2010, 2011, 2110, 2310or permissi<strong>on</strong> from <strong>in</strong>structorDSME4120 <str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> Systems Analysis and DesignDSME2050 or 2501 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA3080Investment Analysis and PortfolioManagementFINA 2010, 2011, 2110, 2310or permissi<strong>on</strong> from <strong>in</strong>structorDSME4160 F<strong>in</strong>ancial <str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> TechnologyDSME2050 or 2501 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA3210 Risk Management and InsuranceFINA 2010, 2011, 2110, 2310or permissi<strong>on</strong> from <strong>in</strong>structorDSME4170 Global Logistics Management --- FINA3220 Actuarial Models I FINA2210DSME4180 Global Supply Cha<strong>in</strong> Management --- FINA3230 Life and Health Insurance FINA3210DSME4200 Bus<strong>in</strong>ess Web Design and Author<strong>in</strong>g --- FINA3240Corporate Property & LiabilityInsuranceFINA3210DSME4220 Data M<strong>in</strong><strong>in</strong>g for Managers --- FINA3250 Derivatives for Actuaries FINA2210 and 2220DSME4230 <str<strong>on</strong>g>Informati<strong>on</strong></str<strong>on</strong>g> Systems Practicum --- FINA3280Insurance Company Operati<strong>on</strong>s andManagementBus<strong>in</strong>ess Processes Improvement andDSME4260Innovati<strong>on</strong>--- FINA4060 Ch<strong>in</strong>a F<strong>in</strong>anceCurrent and Regi<strong>on</strong>al Issues <strong>in</strong> Supply Cha<strong>in</strong> andDSME4270 Logistics Management --- FINA4110 Opti<strong>on</strong>s and FuturesFINA4120 Fixed Income Securities AnalysisFINA4130 Empirical F<strong>in</strong>anceFINA4150Quantitative Methods for F<strong>in</strong>ancialDerivativesFINA4160 Intermediate F<strong>in</strong>ancial <strong>The</strong>oryFINA4210 Actuarial Models IIFINA4220C<strong>on</strong>structi<strong>on</strong> and Evaluati<strong>on</strong> ofActuarial Models IFINA4250 Applicati<strong>on</strong>s of Risk ModelsFINA3210FINA 2010, 2011, 2110, 2310or permissi<strong>on</strong> from <strong>in</strong>structorFINA3080 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA3080 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA3080 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA3080 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA3080 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA3220 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA4210 orpermissi<strong>on</strong> from <strong>in</strong>structorFINA3220FINA4280 Derivatives for Actuaries II FINA2210, 2220 and 3250FINA4370FINA4380Derivatives Trad<strong>in</strong>g: Analysis andStrategiesDerivatives Trad<strong>in</strong>g: Research andDevelopmentFINA4110FINA4110


All courses below are 3 units each.MGNTMKTGCourse Code Title Prerequisite Course Code Title PrerequisiteMGNT2040 Human Resource ManagementHTMG1010 or MGNT1010or MGNT1020 MKTG3010 Market<strong>in</strong>g ResearchDSME2010/DSME2011/STAT2006MGNT3040 Human Resource Plann<strong>in</strong>g and Staff<strong>in</strong>g MGNT2040 MKTG3020 C<strong>on</strong>sumer Behaviour MKTG2010MGNT3060 Tra<strong>in</strong><strong>in</strong>g and DevelopmentMGNT 2040 orpermissi<strong>on</strong> from <strong>in</strong>structorMKTG3030 Integrated Market<strong>in</strong>g Communicati<strong>on</strong> MKTG2010MGNT3580 Global Enterprise Management --- MKTG3040 Salesmanship and Sales Management MKTG2010MGNT4060 Manag<strong>in</strong>g Employment Relati<strong>on</strong>s MGNT2040 MKTG3050 Global Market<strong>in</strong>g ManagementMGNT2510 &MKTG2010MGNT4080 Managerial Skills for Modern Managers HTMG1010 or MGNT1020 MKTG4010 Organizati<strong>on</strong>al Market<strong>in</strong>g MKTG2010MGNT4<strong>14</strong>0 Internati<strong>on</strong>al Human Resource ManagementMGNT2040 or approvalfrom <strong>in</strong>structorMKTG4020 Retail and Channel Management MKTG2010MGNT4150 Global Strategy MGNT2510 MKTG4030 Service Market<strong>in</strong>g MKTG2010MGNT4510 Ch<strong>in</strong>a Bus<strong>in</strong>ess MGNT2510 MKTG4040 Strategic Market<strong>in</strong>g MKTG2010MGNT4530 Japanese Bus<strong>in</strong>ess MGNT2510 MKTG4050 Sem<strong>in</strong>ar <strong>in</strong> Market<strong>in</strong>g MKTG2010MGNT4570 Global Entrepreneurship --- MKTG4070 Market<strong>in</strong>g <strong>in</strong> Ch<strong>in</strong>a MKTG2010MGNT4620 Analysis of Management TopicsOne MGNT2000 orabove course MKTG4080 Internet Market<strong>in</strong>g MKTG2010MKTG4090 Database Market<strong>in</strong>g MKTG2010MKTG4100 Ch<strong>in</strong>ese Wisdom and Market<strong>in</strong>g MKTG2010MKTG4110 Strategic Brand Management MKTG2010MKTG4120MKTG4130Quantitative Market<strong>in</strong>gMarket<strong>in</strong>g ScienceMKTG2010 &MKTG3010MKTG2010 &MKTG3010

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