IDEAS WANTED - The Clorox Company
IDEAS WANTED - The Clorox Company
IDEAS WANTED - The Clorox Company
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GOING<br />
FOR THE<br />
GREAT<br />
Q&A WITH JUAN GARIBALDI<br />
VP – GENERAL MANAGER<br />
LATIN AMERICA SOUTH & ANDEAN CLUSTER<br />
MINIRÉSUMÉ<br />
Joined <strong>Clorox</strong>: December 2003<br />
Background: I started going to university while working in<br />
finance at an oil company. Before joining <strong>Clorox</strong>, I held sales<br />
and marketing positions at Molinos (the largest food company<br />
in Argentina), MasterCard and PepsiCo.<br />
Education: Bachelor’s degree in administration and Certified<br />
Public Accountant degree from Universidad Católica Argentina,<br />
master’s in business administration from Universidad del<br />
CEMA.<br />
Home town: Buenos Aires, Argentina<br />
INSIGHTS<br />
What’s the best advice you ever received from a mentor?<br />
I had a mentor who said to put myself in other people’s shoes<br />
every time I have to make hard decisions related to people.<br />
Working in a global business is all about understanding that<br />
people have different views because of different perspectives,<br />
and we can learn from everyone, every time.<br />
What is your favorite vacation spot?<br />
<strong>The</strong>re is a lovely beach in Uruguay called Punta del Este where I<br />
get to spend time with my kids. We also have our favorite ranch<br />
outside of Buenos Aires where we disconnect from work and TV<br />
and connect with nature.<br />
What is your favorite quote?<br />
“Don’t be afraid to give up the good to go for the great,” by John<br />
Rockefeller. I believe in going the extra mile. To truly succeed is<br />
to put in more effort, always ask for more and never stop.<br />
REFLECTIONS<br />
How is the International Division working to grow sales to<br />
25 percent of total company sales by 2013?<br />
We are continuing to focus on building consumer loyalty to our<br />
brands. We have strong share positions in our countries, and we<br />
need to continue having the right people and the right brands to<br />
maintain our lead.<br />
Innovation is key to growth, and we’re innovating across our<br />
portfolio. On the fragrance platform, for example, the launch<br />
of Poett® fraganza was a game changer. It added more usage<br />
occasions at home and anticipated the new trend of indulgence.<br />
On the Stop the Spread of Infection platform, we launched a<br />
holistic campaign that educated consumers and reinforced<br />
the benefits of bleach. We also introduced new products like<br />
specialty cleaners and wipes.<br />
What are the key priorities in the International Division<br />
right now?<br />
We are focusing on four key opportunities. First, building<br />
category development units (CDUs) for home care and bags &<br />
wraps. Second, globalizing the core four functions — Marketing,<br />
Sales, Product Supply and R&D. Third, implementing the<br />
multiyear Project Atlas. In Latin America South, we’re<br />
streamlining processes, cleaning up data and getting people to<br />
support testing and training so that we can access information<br />
that will help us make better business decisions faster. And<br />
fourth, we’re focusing on external growth opportunities that<br />
will develop the business.<br />
With these efforts, we hope to continue expanding our market<br />
leadership to more geographies and make everyday life better,<br />
every day, for people around the world.<br />
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