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IDEAS WANTED - The Clorox Company

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GOING<br />

FOR THE<br />

GREAT<br />

Q&A WITH JUAN GARIBALDI<br />

VP – GENERAL MANAGER<br />

LATIN AMERICA SOUTH & ANDEAN CLUSTER<br />

MINIRÉSUMÉ<br />

Joined <strong>Clorox</strong>: December 2003<br />

Background: I started going to university while working in<br />

finance at an oil company. Before joining <strong>Clorox</strong>, I held sales<br />

and marketing positions at Molinos (the largest food company<br />

in Argentina), MasterCard and PepsiCo.<br />

Education: Bachelor’s degree in administration and Certified<br />

Public Accountant degree from Universidad Católica Argentina,<br />

master’s in business administration from Universidad del<br />

CEMA.<br />

Home town: Buenos Aires, Argentina<br />

INSIGHTS<br />

What’s the best advice you ever received from a mentor?<br />

I had a mentor who said to put myself in other people’s shoes<br />

every time I have to make hard decisions related to people.<br />

Working in a global business is all about understanding that<br />

people have different views because of different perspectives,<br />

and we can learn from everyone, every time.<br />

What is your favorite vacation spot?<br />

<strong>The</strong>re is a lovely beach in Uruguay called Punta del Este where I<br />

get to spend time with my kids. We also have our favorite ranch<br />

outside of Buenos Aires where we disconnect from work and TV<br />

and connect with nature.<br />

What is your favorite quote?<br />

“Don’t be afraid to give up the good to go for the great,” by John<br />

Rockefeller. I believe in going the extra mile. To truly succeed is<br />

to put in more effort, always ask for more and never stop.<br />

REFLECTIONS<br />

How is the International Division working to grow sales to<br />

25 percent of total company sales by 2013?<br />

We are continuing to focus on building consumer loyalty to our<br />

brands. We have strong share positions in our countries, and we<br />

need to continue having the right people and the right brands to<br />

maintain our lead.<br />

Innovation is key to growth, and we’re innovating across our<br />

portfolio. On the fragrance platform, for example, the launch<br />

of Poett® fraganza was a game changer. It added more usage<br />

occasions at home and anticipated the new trend of indulgence.<br />

On the Stop the Spread of Infection platform, we launched a<br />

holistic campaign that educated consumers and reinforced<br />

the benefits of bleach. We also introduced new products like<br />

specialty cleaners and wipes.<br />

What are the key priorities in the International Division<br />

right now?<br />

We are focusing on four key opportunities. First, building<br />

category development units (CDUs) for home care and bags &<br />

wraps. Second, globalizing the core four functions — Marketing,<br />

Sales, Product Supply and R&D. Third, implementing the<br />

multiyear Project Atlas. In Latin America South, we’re<br />

streamlining processes, cleaning up data and getting people to<br />

support testing and training so that we can access information<br />

that will help us make better business decisions faster. And<br />

fourth, we’re focusing on external growth opportunities that<br />

will develop the business.<br />

With these efforts, we hope to continue expanding our market<br />

leadership to more geographies and make everyday life better,<br />

every day, for people around the world.<br />

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