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Proudly Pinoy - Planters Development Bank

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Getting Into Cart and Kiosk Business<br />

Retail carts and kiosks have been<br />

around for ages. Remember<br />

the colourful carts selling ice<br />

cream, pink cotton candy or<br />

gulaman and sago? How about the popular<br />

hamburger joint which served a famous<br />

roast beef sandwich from kiosks painted<br />

with caricatures of hard-working dwarfs?<br />

A visit to the mall these days will lead to<br />

multiple encounters with small businesses<br />

catering to customers from carts and kiosks.<br />

These businesses are found on almost<br />

every floor, usually occupying the middle<br />

aisles to form an island. The design of the<br />

carts and kiosks has become so creative<br />

and almost everything is compact.<br />

14<br />

SME.COMmunity.PHilippines<br />

Convenience<br />

Many small-scale entrepreneurs now see<br />

the convenience of setting up in malls<br />

using retail carts and kiosk concept. Given<br />

the large number of potential customers,<br />

rental rates are relatively less expensive<br />

than regular commercial spaces, commonly<br />

referred as in line stores. Because of its<br />

modular structure, an entire kiosk can be<br />

assembled in the mall and operational in<br />

just a short time. Kiosks and carts also do<br />

not need many people to operate. One<br />

employee can manage a cart and up to<br />

three can serve at a kiosk.<br />

When setting up in a mall, a small<br />

business owner must be prepared to abide<br />

by its strict operating hours and policies.<br />

Mall administrators are very particular when<br />

it comes to the dimensions of the outlets<br />

and the size and type of store signage.<br />

Merchants, no matter what size, are subject<br />

to policies to ensure their businesses<br />

conform to the image, location and theme<br />

of the mall or commercial area.

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