PRELIMINARy PROGRAMME - Optiscan

18, 19, 20 September 2012
Brussels, Belgium
POST-EXPO 2012
PRELIMINARY Programme
including
World Postal Business Forum
in association with
Delivering the future of postal technology
www.postexpo.com

at a glance
18, 19, 20 September 2012
BRUSSELS, BELGIUM
1 Introduction
by Edouard Dayan
Director General, Universal Postal Union
2 - 3 World Postal Business Forum Organised by the Universal Postal Union
Mastering the Future: New Models for a Sustainable Postal Sector
Day 1 09:30 - 12:30 Special Introductory Session on e-Commerce –
How High is the Summit of the e-Commerce Boom?
Day 2
Day 3
14:00 - 17:00 CEO Forum – Mastering the Future
09:30 - 12:30 Postal Sector Innovation:
New Strategies for a Sustainable Future
14:00 - 17:00 Digital Post:
Integrating Business into the Digital Future
10:00 - 12:30 The Post Office Reinvented
A special session looking at the transformation and
innovation in the post office
4 - 10 Operations and Technology Conference
Day 1 10:00 - 11:45 Mobile Data and Connectivity
10:00 - 12:30 Moving Mail and Logistics
Day 2
Day 3
09:30 - 16:45 Handling Mail and Parcels Efficiently
09:30 - 12:00 Digital and Physical Convergence
14:00 - 17:05 Last Mile Delivery
10:00 - 12:30 The Post Office Reinvented
11 - 12 Seminar on Innovation in the Postal Industry
and event information
POST-EXPO 2012
UKIP Media & Events Ltd
Abinger House, Church Street, Dorking, Surrey, RH4 1DF, UK
Tel: +44 1306 743744 | Fax: +44 1306 877411
Email: matthew.gunn@ukipme.com | Web: www.postexpo.com

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The World Postal Business Forum
at POST-EXPO 2012
Mastering the Future:
New Models for a Sustainable Postal Sector
“Business as usual is no longer an option.” This memorable
statement was made by a prominent post CEO during the 2011
World Postal Business Forum. In fact the postal industry and sector
as we once knew it will never be the same again. The rapidly
changing nature of the traditional mail business, the advent of
the digital economy, the seemingly inexorable growth in package
volumes driven by e-commerce, the navigation of consumers
among multiple channels to communicate and do their business,
and the need to maintain the trusted relationship with customers
are key factors that are changing forever the way postal business is
managed.
Innovation is a critically important option for business survival
and prosperity. But innovation applies as much to traditional
business as it does to digital business. Significant opportunities
exist for example in direct mail, which continues to provide major
volumes and revenues to postal operators. Innovative posts have
moved well beyond simply delivering direct mail to offering
products and services across a range of direct marketing channels.
And let us not forget the opportunities that remain in many
countries for postal financial services.
Join us at this year’s World Postal Business Forum to hear and
learn from a wide range of experts and industry commentators
who will tell us how postal-sector companies are mastering their
future to achieve and maintain sustainability.
Edouard Dayan
Director General
Universal Postal Union
www.postexpo.com
1

Organised by the Universal Postal Union
world postal business forum
Day 1 – Tuesday 18 September
09:30 - 12:30 - Special Introductory Session on e-Commerce -
How High is the Summit of the e-Commerce Boom?
E-commerce is now one of the most important growth areas in postal services. The various
stakeholders of the postal sector, including governments, posts and technology providers, are realising
the opportunities of adapting the physical delivery network of the posts to the needs of the new
e-Commerce customers. Although e-commerce undoubtedly offers strong growth prospects, including
increased postal traffic and new product development, there are also barriers to success that need to
be overcome. This special introductory forum session will consider and analyse the current e-commerce
boom from multiple industry and sector perspectives.
Moderator:
Alex Valdettaro, global account manager, Swiss Post
Speakers include:
Susanne Czech, secretary general, European e-Commerce and Mail Order Trade Association
James Roper, chief executive, Interactive Media in Retail Group
Peter Somers, CEO, bpost Parcels and International
Werner Neunzig, managing director, Reader’s Digest (Germany, Switzerland and Austria)
Thomas Carroux, Bon Prix
Patrick Maier, head of PostLogistics, International and E-Fulfilment, Swiss Post
14:00 - 17:00 CEO Forum - Mastering the Future
Posts of the world are changing their businesses to adapt to the new realities of the postal sector. Some
are fully embracing the digital world, some are concentrating on revamping traditional physical services,
others are investing heavily in financial services, all to ensure the sustainability of their businesses.
The emphasis is now on developing business models to fit the environment of the current decade.
The traditional CEO Forum at POST-EXPO will again feature chief and top executives from posts, who
will give their insights into the changes taking place in the sector and tell the audience how they are
mastering the future for their companies.
Moderator:
Marten Buettner, head of Global Mail, LKE Group
Speakers include:
Johnny Thijs, CEO, bpost
Edouard Dayan, Director General, Universal Postal Union
Alexander Kisselev, CEO, Russian Post
Khalil Daoud, CEO, Liban Post
Day 2 - Wednesday 19 September
09:30 - 12:30 Postal Sector Innovation:
New Strategies for a Sustainable Future
‘Innovate in order to succeed’ is a key imperative for postal sector companies in today’s environment.
The strategic need to innovate in the postal sector is driven by several factors, including maintaining
competitive advantage and the quickly evolving digital space. But it is one thing to recognise and
accept that innovation is a strategic imperative and another to master it successfully. This session will
explore the options for innovation, which could include new products and services, process efficiency,
increased productivity and more effective customer interaction. Many posts are already innovationorientated,
others may be lacking the confidence to do it or do not have the know-how. An expert
panel drawn from posts and other sector companies and organisations will share their knowledge and
debate this key issue.

Moderator:
Dirk Palder, member, Capgemini Postal Leadership Team
Speakers include:
Dr Achim Dünnwald, principal, McKinsey & Company Inc
Kristian Sund, senior lecturer, Middlesex University
Delphine Desgurse, head of Strategic Marketing, Innovations Department, Group La Poste
Valérie Godin, manager Solutions, bpost
Deborah Spring, director, Bevington Group
Alain Ferard, CEO, Neopost ID
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14:00 - 17:00 Digital Post:
Integrating Business into the Digital Future
The development of the digital economy has stimulated the need for posts to add to their product and
service offerings by developing postal digital services. However, the pace, scope and degree of success
differ among countries, regions and within markets. Until recently a comprehensive and accurate body
of information on the types of services offered, and their impact on company fortunes, was missing.
Fortunately this situation is changing and we are now beginning to understand and appreciate the
development of digital postal business, its value and the possible future trends. In this session experts
from various regions of the world will give their perspectives on the trends in development of postal
digital business, inform the audience on what investments have been made, to what effect, and how
posts may integrate their business into the digital future.
Moderator:
Adrian King, principal, Strategia Group
Speakers include:
Luis Jimenez, founder, Strategy Dialogues and Bernard Markowicz, managing director, Decision/
Analysis Partners
Marcel Krom, CIO, postNL
Heikki Nikala, research director, Itella Corporation
Paul Donohoe, e-Business Manager, Universal Postal Union
Toomas Turk, head of Infologistics, Eesti Post
Day 3 - Thursday 20 September
10:00 - 12:30 - The Post Office Reinvented
A special session looking at the transformation and
innovation in the post office
Speakers include:
Ian Kerr, CEO, POAAL, Australia
Alberto Scaduto, head Domestic and International ICT Management, Poste Italiane, Italy
Gary Coyle, CEO, Community Infopoint, UK
Viktorija Gruzauskiene, head of HR Department, AB Lietuvos Pastas, Lithuania
Donal McGuinness, managing director - Escher Interactive Services, Escher Group, Ireland
David Stephen McEvoy, CEO, Electronic Trade Solutions Ltd, Ireland
Boguslaw Stich, sales director International, Polygraph Protect Moscow
Innovative posts have moved well
beyond simply delivering direct mail to
offering products and services across a
range of direct marketing channels
Edouard Dayan
Director General
Universal Postal Union
www.postexpo.com
3

Operations and Technology Conference
Day 1 - Tuesday 18 September
10:00 - 11:45 - Mobile Data and Connectivity
10:00 - Mobile innovation
Daryl Jackson, postal segment leader, Deloitte Consulting, USA
The landscape of mobile technology is evolving quickly: posts must develop a forward-thinking mobile strategy to
align their digital and physical services. This presentation will discuss how to harness the power of technology by
focusing on customer needs and offering innovative solutions.
10:20 - New momentum in CEP IT: hyperconnection, smartphones and cloud computing
Dr Michael Linke, chief architect Mail/Logistics, T-Systems International, Germany
Improved technical IT possibilities, increased smartphone and cloud usage, important momentum on major tradelanes
and core socioeconomic developments have led to a global, multi-connected, so-called hyperconnected,
market of people, goods, ideas and techniques. This situation results in higher demands and higher customer
expectation on a B2B and B2C level and therefore enhanced challenges and goals for IT organisations in the CEP
market. Although there are proven tools and techniques to achieve these goals, the specific dimensions of the
hyperconnection should be properly analysed and set in scope of the CEP organisations’ overall goals.
10:40 - Unlocking the value of data from first to last mile
Mark Davis, EMEA industry manager, Honeywell, UK
How data collected in the postal chain can provide opportunities. Information collected, for example at post office
counters, in package flows and recipient preferences, means that postal operators retain huge volumes of data. How
can this data be used to improve productivity and open up new revenue streams?
11:00 - Mobile postman: utilise existing staff to generate new revenue sources
Menachem Diamanstein, senior director WW Postal/Courier Vertical Solutions & Network Services, Motorola
Solutions, UK
The postal and courier industries are changing quickly due to the decline in physical mail and increase in internet
shopping. Improved efficiency is no longer the goal: new ways to utilise existing staff and infrastructure to generate
new sources of revenue is the name of the game. To survive, every postal organisation needs to automate and
have all relevant data in digital form. Mobile payment is a hot issue; postal employees are reliable and are on every
doorstep, every day. The sensor network offers a new direction for revenue generation. These sensors utilise postal
fleets for sensing air quality, cellular coverage, road conditions, etc.
11:20 - 11:45 Q&A
10:00 - 12:30 - Moving Mail and Logistics
Identifying the key challenges and issues
10:00 - Moving mail and logistics
Marten Buettner, division head, LKE Group, Germany
The presentation will focus on vehicles, scooters and everything related to logistics, including green initiatives.
Experiences, applications and Innovation
10:20 - Synchronised supply chain: get ahead of your competitors
Dr Eva Savelsberg, vice president Logistics Division, Inform GmbH, Germany
For postal operators, efficient processes in distribution centres are essential to deliver consignments in a cost- and
time-efficient manner. However, automation is mostly limited to the inside of the centre: the sorting plant. The
optimisation possibilities of the yard are often disregarded. This potential should be exploited by implementing
a yard management system that decisively increases throughput without the need to add extra manpower or
purchase expensive equipment. Together with a customer, presenting a real-life case study, this presentation will
demonstrate how in state-of-the-art hubs an intelligent yard management system can help overcome growth
barriers, leading to increased time- and cost-efficiency.
10:40 - Supply chain and yield management: linking mailers and postal operators electronically
Enno Ebels, managing director Data Quality Solutions, Neopost, France
Optimising a postal supply chain is the same as for any supply chain: advanced information on what will enter the
postal sorting centres is key to making operational decisions around sorting-centre yield management. This is a
presentation of case studies on electronic interchange between mailers and postal operators, allowing advanced
planning and optimising investment in sorting-centre staff and equipment, ensuring operators can confront the
challenges around effecting a return on the resources deployed. It will also cover extension of revenue and quality
controls from creation of mailpieces to the last mile delivery, creating an end-to-end and seamless experience for
postal operators and their customers.

11:00 - Fully automatic trailer unloading of loose loaded parcels
Jasper Van den Driest, managing director, Ancra Systems BV, Netherlands
Good news for postal services and parcel couriers who have to take into account strict ergonomic regulations in
addition to speed and reliability: Netherlands-based Ancra Systems has designed, produced and implemented a
fully automatic system for unloading trailers with loose loaded parcels to increase transport efficiency between
sorting centres. This solution is unique in the world and has been successfully implemented at La Poste and the
Danish Post, both leading European postal operators. The system automatically transports the packages from the
trailer to the sorting machines. It can handle up to 6,000 packages per hour.
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11:20 - Streamline your end-to-end postal operations with real-time information
Mike Maris, global lead, Warehouse, Transportation & Logistics, Motorola Solutions, UK
In postal operations it’s all about moving items through the delivery chain as quickly and accurately as possible,
reducing delivery costs while decreasing delivery times. But nearly everyone in your operation is on the move,
disconnected from information in business systems, forced to deal with manual paper-based procedures that insert
time and opportunity for errors. Learn how silos of information are eliminated from operations, allowing workers
loading/unloading in sortation centres, and foot walkers and drivers who spend the day delivering letters and
packages, to provide not only letters and packages but, just as important, end-to-end, real-time communication.
11:40 - Automatic planning and optimisation solutions for the postal industry
Martijn Schimmer, sales manager, Transvision, Denmark
Handling collection, transportation and distribution of mail is a highly demanding task, and each type of transport
has its own challenges. The postal industry shows considerable potential for improving efficiency and achieving
savings. To assist postal companies in obtaining this, Transvision has developed Transvision Postal Planner, which
decreases planning time drastically, enhances users’ overview of the transport and assists companies in improving
their customer service and route quality. The system facilitates major cost savings and impressive CO 2
emission
reductions in mail transport operations. Improve your transport efficiency and achieve savings of 15% on your
transport.
12:00 - 12:30 Q&A
Day 2 - Wednesday 19 September
09:30 - 16:45 - Handling Mail and Parcels Efficiently
Challenge
09:30 - The adaptable post
Dr Pierre Kacha, director, Postal Practice, Decision/Analysis Partners, USA
Posts have excelled at developing and applying standardised processes to push mail to its destination. Today,
information and intelligence enable posts to manage their networks in a dynamic fashion to dramatically reduce
costs while meeting service standards. The presentation identifies four distinct areas where posts can develop an
adaptable and dynamic approach to modern operations management.
Special focus on revenue protection in the mailstream
09:50 - Revenue protection: easy money
Karin Vierwind, director Order to Cash, PostNL, Netherlands
From the end of this year, 18 new culling-facing-cancelling machines (CFCs) will enable PostNL to intercept even
more underfranked mail items. Cautious estimates suggest that from 2013 we will be able to trace at least twice as
much underfranked mail, and then impose the necessary charges. PostNL will present the business case as well as
the solution.
10:10 - Protect your revenue streams: how to make it happen
Johan van Duijne, business development manager Postal Solutions, Neopost, Netherlands
Revenue protection is increasingly taking a prominent place on every post’s agenda. However, the road to get there
often appears to be long and winding. ‘How do I make it happen today?’ is the question. In a short presentation,
Neopost will demonstrate how major results can often be achieved without a major investment in time, money or
resources. The key is to focus on quick wins. Today, many of these opportunities can be found in the last 10-20% of
manual handling processes, activities that have often been off-radar to postal operators.
Early-booking discount – the earlier you book,
the more you save! See the website for details
www.postexpo.com
5

Early-booking discount – the earlier you book,
the more you save! See the website for details
Operations and Technology Conference
10:30 - Mission possible! Postal revenue recovery with military precision
Mark Andrew Ryder, head of Marketing, Prime Vision, UK
The British Forces Post Office (BFPO) challenged the postal industry by proposing a parcel sorting solution for its
new global sort centre in west London. As a postal organisation BFPO has one of the highest percentages of handwritten
mail – 60%+ – and also supports different address formats including standard UK postal, military operation
code names and BFPO addresses. This presentation is a case study of the solution (ParcelMatch), including how the
system enables revenue recovery savings of £1 million per annum.
10:50 - 11:00 Q&A
11:00 - 11:20 Break
Experiences from the postal operators
11:20 - Automated postal technology and system for the future post office
Heechul Bae, senior research engineer, Electronics and Telecommunications Research Institute (ETRI), Korea
The market environment in the postal business has been rapidly changed to the competitive situation. Automated
postal systems are used to create operating cost savings due to the reduced mail volume. Moreover, it should be
a future target system for satisfying the needs of smart customers. Under the smart environment, an automated
postal system for the future post office has been designed. The conceptual system can be classified into three
parts: process design, automation technology, and automation corner and post office. In particular, automation
technologies are applied to design the proposed system for eliminating inefficiencies and inaccuracies in the future
post office.
11:40 - The Saudi Post experience of building up a measurement system
Ahmad Alanazi, general supervisor of Internal Audit, Risk Management, Followup, Control and Quality
Management, Saudi Post, Saudi Arabia
The presentation will introduce KPIs. It will then move on the explain how we identify the main measuring area
and set up the measuring point; set up the KPIs; prepare the format and the measuring time; prepare the training
materials; start the test; and automate by using exacting software.
12:00 - Increased network efficiency through advanced identification and volume measurement
systems
Martin Voss, strategic industry manager, Sick AG, Germany
While the volumes of shipments are steadily increasing in CEP industries, the object sizes, shapes and materials vary
on an ever-growing scale. Customers expect maximum flexibility from their service operator, which in turn creates
new challenges for systems and processes. With the implementation of highly efficient identification and volume
measurement systems from Sick – designed specifically to meet Hermes requirements and in conjunction with a
new sorting system – Hermes significantly improved the efficiency and transparency of its processes and delivery
network. Resulting benefits: shorter delivery times, improved track-and-trace capabilities and optimised loading
processes.
12:20 - 12:30 Q&A
12:30 - 13:45 Lunch
Innovation and exchange
13:45 - Challenges of processing parcels for mail service businesses
Gerard Fenerty Jr, president & CEO, ID Mail Systems Inc, USA
The presentation will cover the challenges that commercial mail service businesses face as mail volumes decline
and they look to enter the packet/parcel processing business. Sub-topics will include types of customers/materials,
changes needed for internal operations (space/automation/technology), customs, transportation, and any other
factors that are different from traditional mail processing.
14:05 - A simple way of increasing item handling flexibility and capacity
Bjarne Johansen, systems engineer, Crisplant - Beumer Group, Denmark
Postal and courier services must handle increasing and variable volumes, placing higher demands on their
automatic sorting systems. Commercial and economic pressures, however, dictate the need to extend the life
of systems already in place, so new technology needs to be applied to existing solutions to upgrade flexibility
and performance. Crisplant has doubled the capacity of existing sorters, while extending flexibility, with the
LS-4000flexbelt sorter, a new two-belt configuration that allows the sorter to carry two items side by side on the
same belt. This presentation uses the LS-4000flexbelt as an example of how to achieve improvements with existing
infrastructure.

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14:25 - The new Reliant mid-range sorter system
Stefan Berndt, product manager Sortation, Pitney Bowes, Germany
The Reliant Sorter will bring automation and full integrity to three core market segments: incoming mail, outgoing
mail and the processing of international mail. It is ideally positioned to enable small- and mid-volume mailers
with a typical daily volume of up to 35,000 items per day to react quickly to the new opportunities presented by
a deregulated European postal market. Modular in design, the Reliant sorter can be configured to suit a variety of
environments and to handle greater volume as business needs develop. The system can process up to 18,000 letters
per hour.
14:45 - 14:55 Q&A
14:55 - 15:10 Break
15:10 - Flexible technology solutions for intelligent growth
Francesco Piunti, identification product manager, Datalogic Automation Srl, Italy
This presentation will review and contrast global technology trends among developed and developing countries,
and provide insight into next-generation solutions for the intelligent, scalable processing of mixed mail, packets
and parcels. All types of relevant technology alternatives will be discussed as well as options for enhanced business
intelligence and higher customer value through information networking. The presentation will conclude with a
discussion of sources and value of information that will enable new postal services and applications as drivers of
postal revenues in this highly competitive marketplace.
15:30 - Postal operator case studies: reduce costs by automating address-matching processes
Søren Boll, vice president of Sales, Syslore Ltd, Denmark
This presentation shows postal operators’ experiences and case studies from several countries on how to handle
physical and digital mail and parcels more efficiently. Discover how a high-performance, fully automated recipient
and address data matching system can increase efficiency, ensure improved quality and shorten delivery lead times.
Learn how other postal organisations and logistics companies are taking advantage of cloud-based matching
services, identity resolution systems for digital postal services and next-generation OCR systems.
15:50 - Enable new dimensions with latest identification technologies
Martin Voss, strategic industry manager, Sick AG, Germany
The capabilities of the latest identification technologies go far beyond pure detection of codes. The efficiencies of
CEP processes and networks can be greatly improved with the analysis of all potential information about the objects
handled, such as object images, profile information, volume and weight, etc. This presentation will highlight how all
information is summarised in one data-mining and collection platform, allowing CEP service providers to generate
new dimensions of services for their customers.
16:10 - Manual work in a postal organisation
Mikko Mertjärvi, managing director, Optiscan Group, Finland
Not all trends (automation) are suitable for everyone; manual work can deliver benefits with far smaller capital
costs and risks. Quality, efficiency, flexibility and competitiveness can be improved through technology, but best
results can be achieved by intelligent combination of human labour and automation. Human labour is still the
best production tool that scales and adapts as needed. Systems can be used to enable efficiency and high-quality
output from a much wider worker potential than was traditionally possible. Semi-automated systems require few or
no specialist technical skills to maintain, and enable manual operations at system failure. Technology can’t solve all
problems.
16:30 - 16:45 Q&A
09:30 - 11:40 - Digital and Physical Convergence
Challenge
09:30 - Delivery innovation
Jacob Johnsen, CEO, Ipostes, Denmark
After serving the public with letter delivery for centuries, posts are now delivering using electronic media, like
e-mails, SMS, internet, etc. wherever the public has communication needs. Is this divergence of the business or
an innovative evolution of the postal role? From collection of mail to the delivery, postal operators must think
about what their present role is and what the future role should be. Why do people turn to the post for their
communication needs? What is the strength of a global network, of the legal framework to protect messaging, of
society’s trust in honesty and reliability?
www.postexpo.com
7

Operations and Technology Conference
Experiences
09:50 - Review your mail online at your ePoBox
Essam Al Saghir, technical expert, Emirates Post, United Arab Emirates
Log in to your ePoBox and review the images of all your mail that was sorted by sorting machines, plus receive
notifications for your registered mail online in your ePoBox. Interface the sorting machines with a postal back-end
system to collect all letter images for each PO box, and at the same time capture a copy of all notifications for
registered, parcel, EMS and money order postal services and post them in the ePoBox. Customers are able to review
all their mail online before they drive to their PO box.
Innovations and exchange
10:10 - Complexity of converting unstructured mail into industrial process
Didier Rouillard, business development manager, GMC Software Technology, Switzerland
It is estimated that more than 20% of business paper mail is still considered unstructured, meaning edited on
desktop platforms, printed and mailed manually with higher risk to deliverability. An organisation that wants to bring
this mail volume into its mainstream industrial mail process, either internal or external, faces technical challenges
and human resistance to change. The scope of this paper is to review these two barriers and explore paths to
solve these issues for large organisations. Benefits are better deliverability of mail, better usage of staff and postage
reduction.
10:30 - Declining post volume: what to do now?
Colin de Vries, MD, BlueMailCentral, Netherlands
The presenter will offer his vision for how postal companies can service the next millennium.
10:50 - Is your digital business successfully growing at 20% per quarter?
Zafar Khan, chairman & chief executive officer, RPost Communications, USA
How can a business grow substantially and yet focus on what it is really good at? The electronic product
marketplace evolves quickly in technology and diversity, and to be successful one must continuously innovate and
update. Success may also require being really good at one thing. So how in the digital space can business manage
fast change and diversity versus focus? The presentation will share how RPost resolved this conundrum by opening
its unique technology platform to the world.
11:10 - 11:40 Q&A
14:00 - 17:05 - Last Mile Delivery
Challenge
14:00 - Parcels terminals: an update on leading business models
Dr Pierre Kacha, director, Postal Practice, Decision/Analysis Partners, USA
Ever since their timid introduction, parcels terminals have become increasingly accepted by consumers and are now
an integral part of the postal distribution landscape. However, the industry has experienced many fits and starts as
business models adapted to the peculiarities of their markets. This discussion will present emerging business models
for parcels terminals, address their applicability to various markets, and discuss their strengths and weaknesses.
Experiences
14:20 - The postal service’s successful transformation through predictive analytics: control
dynamic complexity
Dr Nabil Abu El Ata, president - CEO, Accretive Technologies Inc, USA
The postal service’s strategic transformation faces win or die outcomes. Experienced studies showed that predictive
analytic methodologies lead the right transformation trajectories that align the cost to the service quality that
will be delivered for a particular volume. A new paradigm that mixes the traditional services with modern ones
and benefits from a variety of new delivery, telecommunication and presentation modes and mechanisms will be
discussed. Successful experiences in La Poste as well as in other industries will be presented. Challenges facing the
transformation will be discussed, and how powerful remediation is available to prepare for successful planning and
anticipated efficient implementations.
Early-booking discount – the earlier you book,
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14:40 - Post24: a successful roll-out between Eesti Post and InPost
Lukasz Nowinski, managing director, InPost, Poland
The presentation will cover the preparation phase to build a network of dropboxes in Estonia; roll-out in Estonia;
lessons learned and further cooperation to build a network in the Baltic countries.
15:00 - Geographical Information Mail (Geomail)
José Rufino, director, CTT - Correios de Portugal SA, Portugal
Geomail is an innovative approach to sustain the strategy of CTT’s postal business and leverage new opportunities.
The company implemented a new, mobile GIS component, with the aim of ensuring a massive digital field survey
to capture all addresses in Portugal. One of the main assets of this project is the use of CTT’s letter carriers and
their knowledge of the geographic territory in postal terms. With this action CTT was able to obtain a national
georeferenced, qualified address database to better support operational and business postal core activities and
obtain an increased revenue stream based on geographic products and services (geomarketing and routing).
15:20 - 15:35 Break
Innovations and exchange
15:35 - Cleveron: changing consumer preferences in parcel delivery
Indrek Oolup, export director, Cleveron plc, Estonia
The presentation will provide an update on ongoing projects in which Cleveron is involved as a parcel terminal
supplier. It will include details of new features, recent feedback from users, and the most recent experience of
customers who are implementing the parcel terminal delivery concept in their respective countries.
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15:55 - Cross-national address database and the value for alternative posts
Wilfried Hahn, director Product Management, Pitney Bowes, Germany
The cross-national database allows alternative posts to share information about their logistical delivery data. This
includes delivery routes as well as last-mile address data. The benefit is that the mail only needs to be registered
once, even if a second service provider has to deliver it. All final routing information is provided in a barcode and in a
database that will be shared between the partners. This is a huge benefit for alternative posts.
16:15 - An agile approach to route-planning software implementation
Serge Galarneau, routing director, Giro Inc, Canada
Project management using an agile approach can lead to faster implementation and early benefits for organisations
that work closely with Giro throughout the project. Starting with the standard version that will evolve based on
feedback from the first pilots, this approach can also increase the level of acceptance by providing continuous
visibility to stakeholders. Early benefits can be used to finance the evolution of the system in view of final
deployment. The approach shifts the emphasis from very formal acceptance specifications to a collaborative
approach based on an evolution-based system.
16:35 - Fleet monitoring: upgrading/increasing the new definition of postal delivery
Martin Kyburz, owner, Engineer Bureau M. Kyburz AG, Switzerland
Fleet monitoring is widely used by logistics companies in cars and vans. We will show how fleet monitoring can also
be used for the last-mile delivery. An interactive platform allows real-time monitoring not only of the location but
also of the status and the service history of each vehicle. Service and maintenance actions can be managed actively
regarding the condition of each vehicle, thus increasing the readiness of the vehicles. In addition, the data may help
reconstruct any potential accident.
16:55 - 17:05 Q&A
We came to POST-EXPO to see the new trends
and for the forums and workshops. I have seen
a lot of ideas that I will try to implement back in
Croatia. If you want to know what is happening
here, you come to POST-EXPO
Alen Premuzak, executive director, Croatian Post, Croatia
www.postexpo.com
9

Operations and Technology Conference
Day 3 - Thursday 20 September
10:00 - 12:30 - The Post Office Reinvented
Challenge
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10:00 - Post offices reinvented
Ian Kerr, CEO, POAAL, Australia
Who are the ‘right people’ to run post offices? How can a post office be a profitable retail business while maintaining
a public-service aspect? What political will is needed to support the reinvention of the post office network? What
does the growth in e-services mean for a bricks-and-mortar network? What role will self-service terminals have in
post offices?
Experiences
10:20 - Developing a business technology approach
Alberto Scaduto, head Domestic and International ICT Management, Poste Italiane, Italy
A case study of the ICT experience regarding Post Italiane group, with a focus on a solution for postal counter
automation for the re-engineering of post office business processes.
10:40 - A radical rethink: repositioning post offices as digital hubs
Gary Coyle, CEO, Community Infopoint, UK
The global post office network traditional business model is not sustainable as more consumers embraces digital.
How can post office executives use technology as an enabler to assist in building deeper and more personal
relationships with their existing customer base? By positioning the local post office in every community as the
digital link between government, business and the citizen by fully utilising the high levels of trust that consumers
associate with the post office brand. The presentation will explain how post offices can benefit from the rise and
growing consumer adoption of collaborative consumption services.
11:00 - Improvement of sales in postal access points through staff training
Viktorija Gruzauskiene, head of HR Department, AB Lietuvos Pastas, Lithuania
In 2011 Lithuania Post implemented several training programmes, during which heads of post offices and customer
service staff underwent training on sales and customer service. In June 2011 the company set up a programme for
the improvement of sales skills. During the course of training arranged in July-November 2011, 1,453 employees
were given relevant training. As a result of the training on sales, turnover from retail and commission sales increased
by 50% in comparison with 2010 (R1.24m in 2010 and R1.87m in 2011). The investments in training made
approximately R11,600.
Innovation and exchange
11:20 - Leveraging near-field communication for postal retail
Donal McGuinness, managing director - Escher Interactive Services, Escher Group, Ireland
With the proliferation of NFC-enabled smartphones, post office networks have the potential to become the largest
retail infrastructures in the world today. The technology offers opportunities for implementations such as track and
trace, travel cards, banking and electronic (contactless) wallet. This paper addresses the services offered by this
cutting-edge technology and how post offices can respond to the potential revenue opportunities.
11:40 - PCI challenges for payment card handling at the teller counter
David Stephen McEvoy, CEO, Electronic Trade Solutions Ltd, Ireland
A presentation on the impact of the PCI (payment card industry) regulations for payment card handling at the post
office teller counter. These evolving debit and credit card security regulations represent an ongoing technology
challenge for not only the hardware mix of the traditional teller counter but also the nature of customer/teller
interaction. This increased security also brings opportunity in terms of the capacity to offer additional services such
as national ID card lifecycle services and banking services, and also improving client branch experience through
faster queues, flexibility and greater security confidence.
12:00 - The fight against fraud and manipulation of post and mail in Russia
Boguslaw Stich, sales director International, Polygraph Protect Moscow
A presentation looking at how the use of a multi-function security seal has proved to be successful in the battle
against fraud. It will include a look at the diverse issues facing Russian Post and the different proposals to solve the
problem. The results and the development of a very special product including RFID technology will be presented.
12:20 - 12:30 Q&A

seminar information
Seminar on Innovation in the Postal Industry
Harness the Power of Innovation Monday 17 September 2012, POST-EXPO Brussels
Join the authors of The Future is in the Post for a special seminar just before
the launch of the 2012 POST-EXPO in Brussels. It will be a unique opportunity
for participants to hear and discuss how to harness the power of innovation. The
seminar will feature recognised speakers and draw on experiences from a range
of countries. What is innovation? Who are the innovators in the 21 st -century postal
industry? How can you become more innovative as an organisation? What will the
future look like?
To sign up for the seminar visit www.postalstrategy.org
The Future is in the Post III
Perspectives in Strategy in the Postal Industry
Each delegate will receive a complimentary copy of the global strategy book.
WHILe IN BRUSSELS
Atomium
The Atomium was the main pavilion
and icon of the World Fair of Brussels
(1958). A seminal totem in the Brussels
skyline; neither tower, nor pyramid,
a little bit cubic, a little bit spherical,
halfway between sculpture and
architecture, a relic of the past with a
determinedly futuristic look, museum
and exhibition centre. The Atomium is,
at once, an object, a place, a space, a
Utopia and the only symbol of its kind
in the world, which eludes any kind of
classification.
visit: www.atomium.be
City Hall of Brussels
Brussels Town Hall is one of Belgium’s finest civic buildings.
Not only because of the numerous sculptures adorning its
walls, but also because of its perfect proportions and the
incomparable beauty of its tower, the spire of which is topped
by the archangel Saint-Michael. Brussels laid the foundation
stone of the magnificent Gothic edifice in the spring of 1402.
In 1695, when the city was bombarded by Marshal de Villeroy,
the Town Hall was destroyed by fire. Its reception rooms
and aldermen’s offices contain fine Brussels tapestries from
the 16 th , 17 th and 18 th centuries, sumptuous Gothic wooden
panelling,the insignia of ancient guilds and paintings from the
collections at the Town Hall Museum.
www.postexpo.com
11

EVENT INFORMATION
Welcome to Brussels
Brussels is a city you simply don’t want to miss out on. As the headquarters to the EU (European Union)
and NATO it is often referred to as The Capital of Europe. It is an international metropolis – a mosaic
of languages, cultures and traditions. Aside from the spectacular and unique architectural styles of
the city, Brussels hosts over 80 museums, numerous tourist attractions, a vibrant nightlife and more
restaurants than you could count.
The Venue
With its 115,000m 2 of facilities, Brussels Expo is Belgium’s biggest exhibition centre and reflects the
enthusiasm and energy of the Capital of Europe.
Brussels and Brussels Expo are much more than the heart of Europe: they are at the crossroads of
the international world of trade and industry, commerce and business. Brussels Expo is synonymous
with unlimited potential and unrivalled service.
Hotel Booking
Hotels can be booked directly through
the YourStay.co.uk website. Use the
search tool on our website to find
accommodation for your visit.
www.your-stay.co.uk/postexpo/home.html
Address
Brussels Expo, Exhibition Hall 11, Place de Belgique 1,
BE - 1020 Brussels, Belgium • www.bruexpo.be
Location
POST-EXPO 2012 will take place in Brussels. This is our
second visit to the city in the history of the show; our previous
event there was deemed to be one of the best, and we look
forward to building on that success in 2012.
Opening Times
Tuesday 18 September
The Weather
Average temperature:
15°C / 60°F
09.00hrs-17.00hrs
Wednesday 19 September 09.00hrs-17.00hrs
Thursday 20 September 09.00hrs-15.00hrs
Travel Information
By air: Brussels Expo is just 20 minutes by taxi from Brussels Airport.
By car: Brussels Expo is easily reached by car thanks to the extensive road network in Belgium.
By train: Brussels is easily reached by Eurostar from London and by Thalys from Paris, Amsterdam and
Cologne. Both trains stop at La Gare du Midi station. From La Gare du Midi station, take the direct metro
line 6 direction Roi Baudouin. Get off at Heysel. This will take about 15 minutes.
If you are coming from Amsterdam or Luxembourg, you can reach Brussels Expo by getting off at
Brussels Central Station. Take metro line 5, bound for Erasme. At Beekkant, take line 6 bound for Roi
Baudouin. Get off at Heysel. This will take about 20 minutes.
For more information visit: www.bruexpo.be/EXEN/site/accessibility.aspx
www.postexpo.com

POST-EXPO is universally recognised as the world’s
leading annual event for the global postal industry!
Reflecting the trend for developing new business opportunities and increasing
operational efficiency, POST-EXPO 2012 will once again be the launch pad for
innovative technologies and new ideas within the postal and parcel world.
In the ever-changing industry of post, mail and express, it is important for operators
to find new ways to improve efficiency and quality of service, and develop new
business areas. At POST-EXPO, visitors will be able to see the very latest state-of-theart
technologies and services that will help them achieve these goals.
OVER 160 exhibiting companies!
GROUP BOOKING
DISCOUNTS -
DISCOUNTS
FOR 3 OR MORE
DELEGATES!
Go online for full details and to
receive your discount: www.
postexpo.com
With the drive to reduce emissions continuing
to gather pace,
POST-EXPO 2012 offers postal and express companies a unique
opportunity to see the latest innovations and solutions for delivery
fleets. In a special zone in the exhibition hall you will find green
solutions for delivery vans, scooters, bikes, charging equipment and
much more.
ZERO
EMISSION
VEHICLE
ZONE
BOOK
NOW
REGISTER
ONLINE!
www.postexpo.com

Conference Delegate Registration Form
Valid for all conference sessions of POST-EXPO 2012 - BRUSSELS, BELGIUM
Register online at: www.postexpo.com or complete and fax back this
form to +44 1306 877411 to reserve your conference place.
YOUR DETAILS
Please print clearly and complete all of the following information:
Early-booking
discount – the
earlier you book,
the more you
BOOK
NOW
REGISTER
save! Scan this QR code to book.
ONLINE!
First name:.......................................................... Family name: .................................................................................
Job title:.....................................................................................................................................................................
Company:...................................................................................................................................................................
Department:................................................................................................................................................................
Address:.....................................................................................................................................................................
Country:............................................................... Post/zip code:.................................................................................
Email:.........................................................................................................................................................................
Telephone:........................................................... Fax:................................................................................................
Website:.............................................................. Type of organisation:......................................................................
GROUP BOOKING DISCOUNTS - DISCOUNTS FOR 3 OR MORE DELEGATES!
Go online for full details and to receive your discount: www.postexpo.com
CONFERENCE DETAILS
o I confirm my place for a three-day open conference pass
o I confirm my place for a two-day open conference pass
o I confirm my place for a one-day only conference pass
I will be attending the conference on:
Full price (Euro)
excluding 21% VAT
€1,295
€945
€549
7.5% DISCOUNT (Euro)
excluding 21% VAT
€1,198
€875
€508
o Tuesday 18 September o Wednesday 19 September o Thursday 20 September
Please note
YOUR CONFERENCE REGISTRATION INCLUDES: Open access to all conference sessions, the exhibition, morning coffee, refreshment breaks and
lunches. Also included: a place at drinks receptions and any planned dinners, and access to conference presentations after the event (subject to
speaker permission).
PAYMENT DETAILS*
o Pay by credit card NOW (apply early-booking discount)* o Pay by credit card LATER (full rates applicable)
o Please invoice me NOW (apply early-booking discount)* o Please invoice me LATER (full rates applicable)
*Early-booking discounts will be applied in accordance with website discounts
Card details
Billing address (if different from your address):............................................................................................................
.. .................................................................................................................................................................................
Card type (please choose):
o o o o
Amount €
Card number:
Cardholder name:
Issue number: (Switch only)
Expiry date: (mm/yy)
Security code:
PX12
Fax to: +44 1306 877411
Post to: UKIP Media & Events Ltd, Abinger House, Church Street, Dorking, Surrey, RH4 1DF, UK
Email: mattgunn@ukipme.com
Please note:
All conference attendees will receive access to
all graphic presentations of all speakers who
agree to supply this information for release
after the event.
Liability note:
POST-EXPO – UKIP Media & Events do not
accept liability for any loss of, or damage to,
the personal effects of attendees to the event.
We reserve the right to cancel, defer or modify
the event proceedings without prior notice.
Cancellation of conference registration policy:
We must receive all cancellations in writing
prior to the event. The following numbers of
days indicate the time scale and monies due
for different cancellation periods.
Cancellations received:
More than 30 days prior to the event – full
refund/no payment due.
More than 14 days and up to 30 days prior to
the event – 50% refund/50% payment due.
14 days or less prior to the event – no refund/
full payment due. Substitutions can be made
in writing up to seven days prior to the event.
For full booking terms and conditions visit:
www.ukipme/terms
www.postexpo.com
6

list of exhibitors for 2012 UPDATED 11 May 2012
Beumer Group | Lyngsoe Systems | Abric (Europe) Ltd | Accretive Technologies
Inc | Ahamani EV Technology | AKL-tec GmbH | Ancra Systems BV | Anton Debatin
GmbH | ATB Automatentechnik Baumann GmbH | Bell and Howell International
| BGK - Endlosband | BlueMailCentral.com | Böwe Systec GmbH | bpost | Bybox
| Capgemini | Cimcorp Oy | Citizen Systems Europe | CJSC Polygraph-zashchita
| Cleveron OU | CodX Software AG | Colvir Software Solutions Ltd | Compador
Dienstleistangs GmbH | Crisplant AS | Danish Export Association | Datalogic
Automation Srl | Decision Analysis Partners | Deloitte Services LLP | Die
Schweizerische Post | Duplo International Ltd | Electronic Trade Solutions Ltd |
Electronics and Telecommunications Research Institute (ETRI) | Endicia - A Newell
Rubbermaid Company | Equinox Material Handling Equipment BV | Erwin Renz
Metallwarenfabrik GmbH & Co KG | Escher Group | ESRI | ETS Dejoie Et Cie |
Eurosort | EVT Technology | Expresso - Deutschland | FDC Invest NV | Ferag AG |
Festival Payments | Fives Cinetic | Francotyp-Postalia GmbH | Georg Utz AG | Giro
Inc | GMC Software AG | Govecs GmbH | GT-Betriebs GmbH | Guangzhou Jiuheng
Bar Code Co Ltd | Honeywell | Hummel GmbH & Co KG | ID Mail Systems | Inform
GmbH | Ing. Buero M. Kyburz AG | InPost | Intermec Europe Ltd | io Scooter | Ipex SA
| Korea Post | LEEV Mobility | Leghorn SRL | LKE GmbH | Loadhog Ltd | Lockheed
Martin | Login Post | Logistica Paggiola Srl | Loyds Industri AS | Mail Forwarding
Agent Company LLC | Mail Openers | Markem-Imaje | Matra Manufacturing and
Services | mia-electric SAS | Michael Linnell & Co Ltd | MotorImport Elmove AG
| Motorola Solutions UK Ltd | Nagler Technik GmbH | NEC Corporation | Neopost
| NetDespatch Ltd | Netixia | Nova Poshta Ltd | Optiscan Group | Optiscan Group
| Oxygen SpA | Parascript | Perner | Pesa Waagen AG | Pitney Bowes Ltd | Planet
Intelligent Systems GmbH | Pony Express | Postal and Courier Service | PostJet
System Ltd | PostNL Shore BV | Pressure Seal Solutions Ltd | Prime Vision BV
| Prolistic GmbH | Promail Logistics - GmbH | Reason Solutions | RouteSmart
Technologies | Rpost International Limited | Selex Elsag | Shenzhen Urovo
Technology Co Ltd | Sick AG | Skeye / Höft & Wessel AG | SKM GmbH | Solystic
| Spectos GmbH | Speedliner Mobility GmbH | SPSR Express | Syslore Ltd | TBI
- Lug Europa | TOMOS d.o.o. | Toshiba Corporation | Transvision AS | Unwire |
Vanderlande Industries BV | Vectrix | Viadukt GmbH | Vmoto Europe Operations
SL | Volumetrics (UK) Ltd | Wincor Nixdorf International GmbH | Wipotec GmbH |
Woongjin Holdings Co Ltd | Zest-Express
Delivering the future of postal technology
www.postexpo.com

Delivering the future of postal technology
POST-EXPO 2012
POST-EXPO 2012
UKIP Media & Events Ltd
Abinger House, Church Street, Dorking, Surrey, RH4 1DF, UK
Tel: +44 1306 743744 | Fax: +44 1306 877411
Email: matthew.gunn@ukipme.com | Web: www.postexpo.com
EVENT sponsorship
Host sponsors
Sponsors
Platinum sponsors