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2010 Contact Centre Industry Directory First Call Resolution–The ...

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Ask Affy<br />

Need Advice? Ask Affy!<br />

Q-Dear Affy–I have an agent where on-going coaching is not delivering any sustainable<br />

improvement in performance. I was wondering if you can give me some advice on how to motivate<br />

my agent to keep consistent and continually want to improve?<br />

Apprehensively Yours, Amy<br />

A-Dear Amy<br />

I am glad you raised this challenge as<br />

it is one that can be very frustrating<br />

for many leaders. Many leaders<br />

feel that this is the point in the<br />

relationship to have the tough<br />

conversation of “do it or else”. That<br />

may be true but take a moment to<br />

reflect and analyze what might be<br />

holding your agent back.<br />

Think back through your past with<br />

this agent and be honest – Is there<br />

a high level of trust between you?<br />

Have you been specific enough about<br />

what needs to change and more<br />

importantly, what specific steps are<br />

required to make this change? Do<br />

you know what motivates your agent<br />

so that you can link their WIIFM to<br />

your feedback?<br />

If you are missing the answers<br />

to any one of these questions, then<br />

start by closing these gaps before<br />

you start the tough conversation.<br />

If you feel you have done all of the<br />

above, then the next conversation<br />

is one where your agent must<br />

make a decision to continue in<br />

his current role by demonstrating<br />

specific actions. To ensure that<br />

your conversation ends with an<br />

enthusiastic commitment to change<br />

behaviour from your agent, consider<br />

following these steps.<br />

Step 1: Reserve a Time<br />

Show your agent respect by booking<br />

a time ahead, keeping the gap short<br />

between your request to meet<br />

and the actual meeting. Be very<br />

clear about why you are meeting<br />

and give him something to prepare<br />

such as, “As we have worked on<br />

________together for many months,<br />

I would like to meet with you to talk<br />

about what you would like to see<br />

us do differently to make greater<br />

progress?”<br />

Step 2: Prepare and Rehearse<br />

Without exception, preparation is the<br />

key element of successful feedback<br />

conversations. Take the time to<br />

articulate your specific challenge<br />

with your agent, supported by facts<br />

and not just feelings. It will bring<br />

clarity to the impact of your agent’s<br />

performance to your operation.<br />

CANADA’S PROFESSIONAL CUSTOMER CONTACT SOLUTIONS FORUM<br />

CANADA’S PROFESSIONAL CUSTOMER CONTACT SOLUTIONS FORUM<br />

• Write down the exact details of<br />

the behaviour you are seeing and<br />

what you expect.<br />

• Determine frequency of<br />

occurrence and its impact.<br />

• Gather information/data that<br />

supports your understanding.<br />

JANUARY / FEBRUARY MARCH / APRIL MAY / JUNE<br />

CANADA’S PROFESSIONAL CUSTOMER CONTACT SOLUTIONS FORUM<br />

JANUARY / FEBRUARY MARCH / APRIL MAY / JUNE<br />

ESSENTIAL THEMES<br />

ESSENTIAL THEMES<br />

ESSENTIAL THEMES<br />

Rehearse your meeting with a<br />

peer to iron out the kinks in your<br />

delivery and be sure to focus on how<br />

to handle possible tough responses<br />

from your agent. For example, what<br />

see Ask Affy page 36<br />

EDITORIAL CALENDAR<br />

EDITORIAL CALENDAR <strong>2010</strong><br />

EDITORIAL CALENDAR <strong>2010</strong><br />

<strong>2010</strong><br />

<strong>First</strong> call resolution<br />

Introducing sales paradigm<br />

Unified communications<br />

ESSENTIAL THEMES<br />

ESSENTIAL THEMES<br />

ESSENTIAL THEMES<br />

feature JANUARY stories include: / FEBRUARY stories MARCH include: / APRIL stories MAY / include: JUNE<br />

<strong>First</strong> ˛call Processes, resolution procedures that lead to FCR<br />

Introducing ˛ Smoothing sales shift paradigm from service to sales<br />

Unified ˛ Tightening communications enterprise, call centre bond<br />

feature ˛ Newfoundland stories include: Power case study<br />

stories include:<br />

stories include:<br />

ESSENTIAL THEMES<br />

ESSENTIAL Outsourcing THEMES<br />

ESSENTIAL Social Networking<br />

˛ Processes, procedures that lead to FCR<br />

˛ Smoothing shift from service to sales<br />

˛ Tightening<br />

THEMES<br />

enterprise, call centre bond<br />

Special Report<br />

stories include:<br />

˛ Newfoundland Power case study<br />

˛ Impact of social Web sites on role of call centre<br />

<strong>First</strong> BC <strong>Contact</strong> call resolution <strong>Centre</strong> Association Annual Awards<br />

Introducing ˛ Moving sales toward paradigm full business process outsourcing<br />

Outsourcing<br />

Unified<br />

Social Networking<br />

communications<br />

feature stories include:<br />

stories ˛ Outsourcing include: directory - Guide to call centre service<br />

Special Report<br />

stories include:<br />

stories SOFTWARE include: SOLUTIONS<br />

ANNUAL <strong>2010</strong> CALL CENTRE DIRECTORY ISSUE<br />

bureaus nationally<br />

˛ Impact of social Web sites on role of call centre<br />

BC ˛<strong>Contact</strong> Processes, <strong>Centre</strong> procedures Association that Annual lead to Awards FCR<br />

˛ Smoothing Moving toward shift full from business service process to salesoutsourcing<br />

Computer Tightening Telephony enterprise, Integration, call centre Click to bond Chat, Unified<br />

Listings and solutions for strategy & leadership, people,<br />

˛ Newfoundland Power case study<br />

˛ Outsourcing directory - Guide to call centre service Communications applications, VoIP systems.<br />

operations services, and technology<br />

Speech Analytics<br />

SOFTWARE SOLUTIONS<br />

ANNUAL <strong>2010</strong> CALL CENTRE DIRECTORY ISSUE<br />

Outsourcing bureaus nationally<br />

(This is collaborative effort with <strong>Contact</strong> <strong>Centre</strong> Council Social<br />

Computer<br />

Networking<br />

Telephony Integration, Click to Chat, Unified<br />

Special Listings and<br />

SOFTWARE Report solutions for strategy & leadership, people,<br />

SOLUTIONS<br />

stories include:<br />

Bonus distribution<br />

of the Canadian Marketing Association)<br />

Communications ˛ Impact of social applications, Web sites VoIP on role systems. of call centre<br />

BC operations<br />

Web-based <strong>Contact</strong> and <strong>Centre</strong> services,<br />

systems, Association and technology<br />

automated Annual call distribution Awards<br />

Speech<br />

(ACD), ˛ Moving Analytics<br />

Feature Stories toward include: full business process outsourcing International Customer Service Association<br />

(This<br />

Interactive Voice Response (IVR)<br />

is<br />

˛ Outsourcing collaborative<br />

Emerging science directory effort<br />

probes - with Guide <strong>Contact</strong><br />

customer call intent centre <strong>Centre</strong> service Council Toronto chapter, <strong>2010</strong> Customer Service Conference,<br />

SOFTWARE Bonus distribution SOLUTIONS<br />

ANNUAL SOFTWARE <strong>2010</strong> SOLUTIONS<br />

CALL CENTRE DIRECTORY ISSUE<br />

of the bureaus Canadian nationally Marketing Association)<br />

Mississauga, ON, mid-May<br />

Computer International Telephony Customer Integration, Service Association Click to Chat, Unified<br />

Listings Web-based and systems, solutions automated for strategy call & leadership, distribution people, (ACD), Feature Stories include:<br />

SOFTWARE SOLUTIONS<br />

Communications Toronto chapter, <strong>2010</strong> applications, Customer VoIP Service systems. Conference,<br />

operations Interactive Voice and services, Response and (IVR) technology<br />

˛ Emerging<br />

Speech analytics Analytics science probes customer intent<br />

Manitoba Customer <strong>Contact</strong> Association Annual General<br />

systems, sales Force Automation (SFA), Mississauga, ON, mid-May<br />

(This contact is collaborative management systems, effort with predictive <strong>Contact</strong> diallers <strong>Centre</strong> Council Meeting, MCCA offices<br />

Bonus distribution<br />

SOFTWARE SOLUTIONS<br />

of SOFTWARE the Canadian SOLUTIONS Marketing Association)<br />

1000 Waverly St., Winnipeg, MB, May 12<br />

International Manitoba Customer Customer <strong>Contact</strong> Service Association Annual General<br />

Web-based systems, automated call distribution (ACD), Feature Speech analytics<br />

Bonus distribution<br />

Stories include: systems, sales Force Automation (SFA),<br />

Toronto Meeting, chapter, MCCA offices <strong>2010</strong> Customer Service Conference,<br />

Interactive Voice Response (IVR)<br />

contact<br />

Manitoba ˛ Emerging management<br />

Customer science systems,<br />

<strong>Contact</strong> probes predictive<br />

Association customer Annual intent diallers<br />

Canadian Marketing Association National Convention,<br />

Mississauga, 1000 Waverly<br />

Metro Toronto ON, St.,<br />

Convention mid-May Winnipeg, MB, May 12<br />

<strong>Centre</strong><br />

Conference, MCCA offices, 1000 Waverly St., Winnipeg, MB.<br />

SOFTWARE Bonus distribution SOLUTIONS<br />

Toronto, May 26-27<br />

Manitoba Canadian Marketing Customer <strong>Contact</strong> Association Association National Annual Convention, General<br />

Speech Manitoba analytics Customer systems, <strong>Contact</strong> sales Association Force Automation Annual (SFA),<br />

Meeting, Metro Toronto MCCA Convention offices <strong>Centre</strong><br />

contact Conference, management MCCA offices, systems, 1000 predictive Waverly St., diallers Winnipeg, MB.<br />

1000 Toronto, Waverly May 26-27 St., Winnipeg, MB, May 12<br />

Bonus distribution<br />

Canadian Marketing Association National Convention,<br />

Manitoba Customer <strong>Contact</strong> Association Annual<br />

Metro Toronto Convention <strong>Centre</strong><br />

Conference, MCCA offices, 1000 Waverly St., Winnipeg, MB.<br />

Toronto, May 26-27<br />

JULY / AUGUST SEPTEMBER / OCTOBER NOVEMBER / DECEMBER<br />

JULY / AUGUST SEPTEMBER / OCTOBER NOVEMBER / DECEMBER<br />

ESSENTIAL THEMES<br />

ESSENTIAL THEMES<br />

ESSENTIAL THEMES<br />

Customer service<br />

At-Home Agents<br />

<strong>Call</strong> centre culture & HR department<br />

ESSENTIAL THEMES<br />

ESSENTIAL THEMES<br />

ESSENTIAL THEMES<br />

stories include:<br />

Stories include:<br />

Stories include:<br />

JULY / AUGUST SEPTEMBER / OCTOBER NOVEMBER / DECEMBER<br />

Customer ˛ Balancing service service and self-serve options<br />

At-Home ˛ Home Agents security concerns and case studies<br />

<strong>Call</strong> ˛centre Aligning culture HR hiring & HR strategies department with call centre culture<br />

stories include:<br />

Stories include:<br />

Stories include:<br />

ESSENTIAL Rewards, recognition THEMES & incentives<br />

˛ Balancing service and self-serve options<br />

˛ Initiatives that really motivate agents<br />

ESSENTIAL Recruiting & THEMES Training<br />

˛ Home security concerns and case studies<br />

˛ Best practices for hiring & retaining agents<br />

Workforce ESSENTIAL management<br />

˛ Aligning<br />

THEMES<br />

HR hiring strategies with call centre culture<br />

˛ Maximizing workforce management, forecasting,<br />

Customer<br />

Rewards, recognition<br />

service<br />

& incentives<br />

At-Home<br />

Recruiting<br />

Agents<br />

& Training<br />

Workforce<br />

<strong>Call</strong> centre scheduling management<br />

culture & HR department<br />

stories SOFTWARE include: SOLUTIONS<br />

Stories SOFTWARE include: SOLUTIONS<br />

Stories include:<br />

˛ Initiatives that really motivate agents<br />

˛ Best practices for hiring & retaining agents<br />

˛ Maximizing workforce management, forecasting,<br />

Customer Balancing Relationship service Management and self-serve systems, options Business <strong>Call</strong> monitoring Home security and recording concerns and systems, case hiring studies & training SOFTWARE Aligning SOLUTIONS<br />

scheduling<br />

HR hiring strategies with call centre culture<br />

Intelligence software<br />

tools, home agent applications<br />

Workforce optimization & scheduling systems, agent<br />

SOFTWARE SOLUTIONS<br />

SOFTWARE SOLUTIONS<br />

Rewards, recognition & incentives<br />

Recruiting & Training<br />

Workforce productivity management<br />

tools, Software as a Service, HR software.<br />

Customer Relationship Management systems, Business <strong>Call</strong> monitoring and recording systems, hiring & training SOFTWARE SOLUTIONS<br />

Bonus distribution<br />

Bonus distribution:<br />

Intelligence<br />

<strong>Call</strong> ˛<strong>Centre</strong> Initiatives software<br />

Week that Canada really Conference<br />

motivate agents<br />

tools,<br />

The ˛Canadian Best home practices agent applications<br />

<strong>Call</strong> Management for hiring & retaining Association agents<br />

Workforce<br />

(CAM-X) and ˛ Maximizing optimization workforce & scheduling management, systems, forecasting, agent<br />

Bonus distribution:<br />

productivity<br />

Toronto, late August<br />

Western States Telemessaging Association (WSTA) joint<br />

scheduling tools, Software as a Service, HR software.<br />

SQM <strong>Call</strong> <strong>Centre</strong> Conference<br />

SOFTWARE Bonus distribution SOLUTIONS<br />

SOFTWARE Bonus distribution:<br />

<strong>2010</strong> Annual SOLUTIONS<br />

Meeting<br />

Location TBA, late November<br />

Customer <strong>Call</strong> <strong>Centre</strong> Relationship Week Canada Management Conference systems, Business <strong>Call</strong> The<br />

Hard monitoring Canadian <strong>Call</strong><br />

Rock Hotel, and Management<br />

Las recording Vegas, NV, systems, Association<br />

Oct 3-6 hiring (CAM-X) & training and SOFTWARE Bonus distribution: SOLUTIONS<br />

Intelligence Toronto, late software August<br />

tools, Western home States agent Telemessaging applicationsAssociation (WSTA) joint Workforce SQM <strong>Call</strong> <strong>Centre</strong><br />

British Columbia optimization Conference<br />

<strong>Contact</strong> & <strong>Centre</strong> scheduling Association systems, Awards agent of<br />

<strong>2010</strong> Annual Meeting<br />

<strong>Contact</strong> Atlantic, Annual Conference of <strong>Contact</strong>NB<br />

productivity Location TBA,<br />

Excellence Gala, tools, late November<br />

Venue Software TBA as a Service, HR software.<br />

Bonus distribution<br />

Bonus Hard Rock<br />

Moncton, distribution: Hotel, Las Vegas, NV, Oct 3-6<br />

NB, Oct 19-20<br />

Late November/early December.<br />

<strong>Call</strong> <strong>Centre</strong> Week Canada Conference<br />

The Canadian <strong>Call</strong> Management Association (CAM-X) and Bonus British Columbia distribution: <strong>Contact</strong> <strong>Centre</strong> Association Awards of<br />

Toronto, late August<br />

Western <strong>Contact</strong> Atlantic, States Telemessaging Annual Conference Association of <strong>Contact</strong>NB (WSTA) joint<br />

<strong>2010</strong> Moncton, Annual NB, Meeting Oct 19-20<br />

Hard Rock Hotel, Las Vegas, NV, Oct 3-6<br />

<strong>Contact</strong> Atlantic, Annual Conference of <strong>Contact</strong>NB<br />

Moncton, NB, Oct 19-20<br />

SQM Excellence <strong>Call</strong> <strong>Centre</strong> Gala, Venue Conference TBA<br />

Location Late November/early TBA, late November December.<br />

British Columbia <strong>Contact</strong> <strong>Centre</strong> Association Awards of<br />

Excellence Gala, Venue TBA<br />

Late November/early December.<br />

January / February <strong>2010</strong> contact management.ca 35

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