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2010 Contact Centre Industry Directory First Call Resolution–The ...

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People<br />

PEoPLE<br />

Gervais, Jones take top<br />

awards at SQM 2009 <strong>Call</strong><br />

<strong>Centre</strong> awards<br />

Valerie Gervais of Rogers was named<br />

Customer Service Rep (CSR) of<br />

the Year and Lisa Jones of Sun Life<br />

Financial won <strong>Call</strong> <strong>Centre</strong> Supervisor<br />

of the Year at the SQM <strong>Call</strong> <strong>Centre</strong><br />

Awards of Excellence gala held in<br />

Toronto last November. Each received<br />

$1,000 in cash.<br />

SQM surveyed at the rep level for<br />

15,000 CSRs last year. Of those 15,000<br />

about 2,500 were certified as world<br />

class, a qualification that allows them<br />

to be nominated as CSR of the Year.<br />

SQM received about 300 CSR of<br />

the Year applications and winnowed<br />

that down to 11 finalists based on<br />

the testimonies they received from<br />

each applicant on how they served<br />

a particular customer. Gervais’ story<br />

emerged as the winner from the 11<br />

finalists.<br />

At the supervisor level, about<br />

100 of approximately 800 eligible<br />

supervisors were certified as world<br />

class. Six finalists were chosen from<br />

the applications received with Jones<br />

emerging as the winner.<br />

t (Left) Valerie<br />

Gervais from<br />

Rogers was<br />

named CSR of<br />

the Year, 2009,<br />

by SQM Group<br />

(Right) Lisa Jones<br />

from Sun Life Financial was<br />

named Supervisor of the Year,<br />

2009, by SQM Group.<br />

“Valerie and Lisa were certified as<br />

world class Csat performers, which<br />

means that over 70 percent of their<br />

surveys met SQM’s world class Csat<br />

criteria,” says SQM Partner Sarah<br />

Kennedy. “This in itself is a huge<br />

accomplishment as only 16 percent of<br />

all CSRs meet these criteria.”<br />

In the CSR nomination process<br />

a story had to be submitted that<br />

described a specific example of<br />

world class service, or in the case of<br />

the supervisor award, two examples<br />

of how the supervisor supported<br />

and encouraged a CSR to provide<br />

world class customer service. These<br />

submissions were then judged by a<br />

team of six people at SQM and the<br />

finalists and winners identified.<br />

“I was quite surprised first off to<br />

have won and very honored to have<br />

received such an honorable award,”<br />

says Gervais. “It makes me feel good<br />

about what I do and reaffirms my<br />

reason for coming to work every day.”<br />

She has been with Rogers for<br />

almost 18 years. She started at<br />

Rogers Video Retail store, which<br />

provided the stepping stones into<br />

the cable world as it had what<br />

was then called the cable counter.<br />

After being at the retail store for<br />

seven years, she left and worked<br />

at a golf course for a short period<br />

of time before landing a position<br />

in NTSD in the Ottawa call centre.<br />

She has been in NTSD for almost<br />

11 years, and says she has gained<br />

many experiences and seen lots of<br />

changes along the way.<br />

“Each of those experiences and<br />

changes has for me been very useful.<br />

For example the My Customer<br />

program that we implemented a few<br />

years back is extremely important as<br />

most of what was implemented I was<br />

already doing on a day to day basis. I<br />

take great pride in helping people and<br />

ensuring their satisfaction and will go<br />

to any lengths to assist an individual.”<br />

Jones has been working in a call<br />

centre environment off and on since<br />

1991. Her previous employment<br />

to Sun Life Financial was with Bell<br />

Canada in its credit services inbound<br />

call centre.<br />

She started with Sun Life Financial<br />

Nov 15, 2004 as a front line Customer<br />

Care Representative in Group<br />

Retirement Services. She joined the<br />

management team August 2005<br />

as a Customer Solution Specialist<br />

(CSS) which was a new role within<br />

the Group Retirement Services<br />

Customer Care <strong>Centre</strong> (GRS CCC).<br />

The main accountability was to<br />

provide excellent customer service<br />

to members in situations that had<br />

escalated. She became a supervisor<br />

in October 2008, which she notes was<br />

perfect timing as the SQM scoring<br />

year starts October each year.<br />

“This gave me time to<br />

understand where the folks on my<br />

team stood so that we could get<br />

an individual and team ‘game plan’<br />

in place for the 2009 SQM year. I<br />

am very proud of the people on my<br />

team. Together we set goals and<br />

achieved them. It was their hard<br />

work that contributed to such a<br />

successful year.”<br />

NICE Systems hires<br />

Partington Country<br />

Manager of Canada<br />

Adele Partington has joined NICE<br />

Systems as Country Manager of<br />

t A veteran of<br />

the Canadian<br />

contact centre<br />

market, Adele<br />

Partington will<br />

be charged with<br />

further developing NICE<br />

and IEX’s Canadian presence.<br />

Canada. A veteran of the Canadian<br />

contact centre market, she will be<br />

charged with further developing<br />

NICE and IEX’s Canadian presence.<br />

She will oversee sales operations and<br />

distribution channels.<br />

NICE is making significant<br />

investments in Canada and sees a<br />

huge potential for speech analytics<br />

and call centre optimization.<br />

Partington will immediately be<br />

expanding the Canadian team to<br />

include an additional solutions sales<br />

manager, IEX sales manager and a<br />

solutions engineer.<br />

Previously, she served as a<br />

senior account executive at Aspect<br />

Communications Canada and<br />

PeopleSoft Canada. She holds<br />

degrees from University of Toronto<br />

and Shaw’s Business College.<br />

Aspect names new<br />

leaders to drive firm’s<br />

UC strategy<br />

Aspect, a UC provider, has appointed<br />

new executive leadership to oversee<br />

the company’s UC strategy and<br />

marketing. Andy Bezaitis is now the<br />

senior vice-president of product<br />

management and Laurie Cairns has<br />

joined the company as the senior<br />

vice-president of marketing.<br />

Bezaitis brings more than 20 years<br />

of leadership experience to his new<br />

role. In this position, Bezaitis will<br />

oversee a product management team<br />

responsible for driving UC product<br />

t Andy Bezaitis<br />

will oversee<br />

a product<br />

management<br />

team<br />

responsible for<br />

driving UC product<br />

enhancements through research,<br />

analysis, customer engagement,<br />

competitive intelligence and field<br />

communication.<br />

t Laurie Cairns<br />

brings extensive<br />

experience<br />

in both<br />

software and<br />

communications,<br />

and has worked<br />

closely with Aspect on strategy,<br />

messaging and demand creation<br />

for nearly 10 years.<br />

enhancements through research,<br />

analysis, customer engagement,<br />

competitive intelligence and field<br />

communication.<br />

He continues acting as the<br />

company’s primary liaison to Microsoft.<br />

Before joining Aspect, he was the<br />

senior vice-president of business<br />

development at Cantata Technology.<br />

Cairns brings more than 25 years<br />

of marketing and brand expertise<br />

to Aspect. Her new responsibilities<br />

as senior vice-president include<br />

driving marketing initiatives and<br />

brand strategy to further Aspect’s<br />

leadership in providing UC solutions for<br />

enterprises and their contact centres.<br />

Her career includes the<br />

formation and executive<br />

management of LEC, an integrated<br />

branding agency founded in 1986.<br />

She holds a business process patent<br />

in Internet promotions, and is the<br />

marketing committee chair of<br />

Lumity, a non-profit organization<br />

that leverages information<br />

technology. She brings extensive<br />

experience in both software and<br />

communications, and has worked<br />

closely with Aspect on strategy,<br />

messaging and demand creation for<br />

nearly 10 years.<br />

see PEOPLE page 10<br />

January / February <strong>2010</strong> contact management.ca 9

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