Exploring Organizational Identity in Strategy Work: Towards an ...
Exploring Organizational Identity in Strategy Work: Towards an ...
Exploring Organizational Identity in Strategy Work: Towards an ...
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<strong>Explor<strong>in</strong>g</strong> <strong>Org<strong>an</strong>izational</strong> <strong>Identity</strong> <strong>in</strong> <strong>Strategy</strong> <strong>Work</strong>:<br />
<strong>Towards</strong> <strong>an</strong> Embodied Metaphor Perspective<br />
Claus D. Jacobs<br />
A multi-modal elicitation approach to metaphors<br />
16<br />
Embodied realism <strong>in</strong>forms some of the design<br />
pr<strong>in</strong>ciples of a multi-modal elicitation approach<br />
Aspect of identity<br />
<strong>in</strong> embodied realism<br />
M<strong>an</strong>ipulat<strong>in</strong>g objects<br />
Be<strong>in</strong>g located <strong>in</strong> space<br />
Enter<strong>in</strong>g <strong>in</strong>to social relations<br />
Empathic projection<br />
Hav<strong>in</strong>g <strong>an</strong> essential,<br />
'true' self<br />
17<br />
Operationalization <strong>in</strong> multi-modal<br />
elicitation approach<br />
Embodied metaphors<br />
<strong>in</strong>volve construct<strong>in</strong>g physical structures <strong>an</strong>d objects<br />
Objects, structures as well as actors<br />
have a spatial existence<br />
Groups of actors <strong>in</strong> org<strong>an</strong>izational relationships create<br />
structures that represent org<strong>an</strong>izational relationships<br />
Collectively constructed physical structures<br />
conta<strong>in</strong> projected me<strong>an</strong><strong>in</strong>gs<br />
Physical objects represent what actors consider<br />
'essential' to their identity<br />
Honour<strong>in</strong>g this <strong>in</strong>sight,<br />
OI formation c<strong>an</strong> be facilitated through<br />
collective embodied metaphorical mapp<strong>in</strong>g<br />
"Who we are as <strong>an</strong> org<strong>an</strong>ization"<br />
(<strong>Org<strong>an</strong>izational</strong> identity)<br />
Collective process<br />
of embodied<br />
metaphorical<br />
mapp<strong>in</strong>g<br />
Metaphorical<br />
mapp<strong>in</strong>g<br />
<strong>Org<strong>an</strong>izational</strong><br />
identity<br />
Subject<br />
Metaphorical<br />
mapp<strong>in</strong>g<br />
<strong>Org<strong>an</strong>izational</strong><br />
identity<br />
Subject<br />
…<br />
Metaphorical<br />
mapp<strong>in</strong>g<br />
<strong>Org<strong>an</strong>izational</strong><br />
identity<br />
Subject<br />
Embodiment<br />
Embodiment<br />
Embodiment<br />
18<br />
Jacobs, Oliver <strong>an</strong>d Heracleous 2008<br />
The screen versions of these slides have full details of copyright <strong>an</strong>d acknowledgements<br />
6
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