OUR COMMITMENT TO SUSTAINABLE DEVELOPMENT

Working with local communities
Because L’Oréal’s business is at the centre of
people’s everyday lives and well-being, we are closely
involved in the life of the communities in which
our facilities are located. Our local operations are
given the freedom to adapt to specific local environments
and choose the projects they feel most
strongly about.
AIDS prevention
In May 2005, UNESCO and our Professional Products
Division launched the prevention education programme
“Hairdressers of the world against AIDS”.
This programme promotes awareness of the HIV
virus through the regular training we provide to our
global network of hairdressers. These hairdressers
then pass on their knowledge to customers at their
salons, which are centres for the exchange of ideas
and dialogue all over the world. Training materials
compiled with UNESCO include an innovative film,
presentation materials and an interactive quiz.
Our efforts to combat HIV/AIDS began four years ago
in South Africa. Pilot programmes adapted for the
culture of each country have since been launched in
India, Brazil and France. In 2006 we plan to expand
the programme into the Baltic countries, the United
Kingdom, China, Italy, Germany, Spain, Belgium, the
Netherlands and Portugal. For more details, consult:
www.hairdressersagainstaids.com
Look Good… Feel Better
“Look Good… Feel Better” is a joint programme of the
cosmetic industry that started in the United States
and has now reached 15 other countries, which helps
women offset appearance-related changes from cancer
treatment. The programme consists of non-medical
workshops held in hospitals, which teach the
women to cope with some of the side effects of
chemotherapy through a 12-step skin-care and
make-up lesson. L’Oréal is one of the main drivers
behind this worthy venture, notably in France where
the programme is called “La Vie de plus belle”.
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Restaurants du Coeur
For the past seven years, we have been providing the
French charitable organisation “Restaurants du
Coeur” with kits containing five of the group’s
hygiene products covering basic family needs. They
are handed out during the association’s winter campaign
right across France.
Supporting the Nicolas Hulot Foundation
In 1995 L’Oréal became a founder member of the
Nicolas Hulot Foundation for Nature and Mankind,
and has supported it ever since. The Foundation’s
mission is helping educate the public to be environmentally
friendly.
Staff volunteers for Planète Urgence
In 2005 we set up a partnership with Planète
Urgence, a French organisation which sends volunteers
overseas to participate in various projects to
help local people in their development efforts or to
work on environmental protection programmes. Two
of our staff volunteered to work in Mali in 2005, and
a formal pilot is commencing in 2006 with a further
eight staff volunteers.
Hairdressers of the world against AIDS (China)