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ANALYSIS OF TOTAL QUALITY MANAGEMENT – A STUDY WITH ...

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Quality Control (SQC) in 1947-48 through factory visits,<br />

discussions, and lectures, only in 1982 the quality circle was<br />

born, slowly Indian companies are accepting and introducing<br />

Total Quality Management (TQM), this is done with the<br />

initiative of the Confederation of Indian Industries (CII),<br />

Government of India. “National Quality Council for India”<br />

was promoted and integrated towards national movement<br />

annual “Quality Summit” is being organized annually to bring<br />

awareness to the Indian industries.<br />

Improvements in quality can lead directly to increased<br />

productivity and other benefits. Recent evidence shows that<br />

more and more corporations are recognizing the importance<br />

and necessity of quality improvement if they are to survive<br />

domestic and world-wide competition. In today’s Globalized<br />

economy quality management and control is recognized as the<br />

foundation of business competitiveness and is proactively<br />

integrated into all business. Many companies are trying very<br />

hard not only to satisfy their customer’s needs, this can only<br />

be achieved through cost reduction, improvement in product<br />

performance, increased customer satisfaction and a constant<br />

effort towards world class organizations. In order for<br />

companies to survive and grow in the future, it is essential that<br />

they deliver high quality goods and services.<br />

Many companies understand that TQM is necessary for<br />

them to remain competitive, retaining their market share and<br />

to be able to respond to changing competitive demand in today<br />

business world. Small and medium sized enterprises (SMEs),<br />

have been slow in adopting TQM when compared to large<br />

companies, very few had advanced. Globalization is driving<br />

companies toward quality as a necessary tool to compete<br />

successfully in worldwide markets. A direct outcome of this<br />

new emphasis is the philosophy of total quality management<br />

(TQM). In essence, TQM is a company-wide perspective that<br />

strives for customer satisfaction by seeking zero defects in<br />

products and services.<br />

III IMPORTANCE <strong>OF</strong> <strong>TOTAL</strong> <strong>QUALITY</strong><br />

<strong>MANAGEMENT</strong><br />

Implementing a total quality management system has<br />

become the preferred approach for improving quality and<br />

productivity in organizations. TQM, which has been adopted<br />

by leading industrial companies, understood that it is a<br />

participative system empowering all employees to take<br />

responsibility for improving quality within the organization.<br />

Instead of using traditional bureaucratic rule enforcement,<br />

TQM calls for a change in the corporate culture.<br />

Quality management is important to companies for a variety<br />

of reasons.<br />

1. Product quality<br />

IRACST- International Journal of Research in Management & Technology (IJRMT), ISSN: 2249-9563<br />

Vol. 2, No. 4, August 2012<br />

quality include: performance, reliability and<br />

durability.<br />

o Quality management ensures product<br />

quality. Some primary aspects of product<br />

2. Customer Satisfaction<br />

o Quality management ensures customer<br />

satisfaction.<br />

3. Increased Revenues<br />

o<br />

4. Reduce Waste<br />

o<br />

5. Teamwork<br />

o<br />

Quality products and services give the<br />

company a spotless reputation in the<br />

industry. This reputation allows the<br />

company to gain new customers and sell<br />

additional products and services to existing<br />

customers. A quality management program<br />

also removes inefficient processes within the<br />

system.<br />

A quality management program helps<br />

companies reduce waste. Companies that<br />

house inventory are paying for the storage,<br />

management and tracking of the inventory.<br />

The costs of having the inventory are built<br />

into the price of the product. Implementing a<br />

quality management program reduces the<br />

amount of inventory that costs the company<br />

money and occupies valuable space. Quality<br />

management means that there is a systematic<br />

approach to keeping inventories at<br />

acceptable levels without incurring waste.<br />

Work closely with suppliers to manage<br />

inventory using a Just-in-Time (JIT)<br />

philosophy. In short, a JIT inventory system<br />

helps the suppliers and manufacturer remain<br />

in close communication to become more<br />

responsive to the customer.<br />

Quality management systems force company<br />

departments to work as a team. Different<br />

areas of the company become reliant upon<br />

one another to produce a quality product that<br />

meets and exceeds the customers'<br />

expectations. A quality system incorporates<br />

measures that affect sales, finance,<br />

operations, customer service and marketing.<br />

IV IMPORTANCE <strong>OF</strong> SMALL AND MEDIUM<br />

ENTERPRISES IN THE ECONOMY<br />

Small and Medium-sized Enterprises (SMEs) are commonly<br />

recognized as one of the leading groups of economic activities<br />

globally, and pose enormous impacts on social issues. Most<br />

companies are currently categorized under SMEs and the<br />

goods and services that SMEs offer are diverse. Moreover,<br />

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