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Effective Enterprise Performance Management
Page 6
Drivers for EPM
In an environment where business applications and platforms continue to drive
"big data," the struggle to meet business objectives by leveraging only the "critical
layer" of information becomes quite prominent. The concept of: setting the right
goals, measuring progress against these goals, and improving future performance
towards these goals, can become more disconnected and less formal on an
executive’s agenda. What the modern executive should realize, in light of an
increasingly data-centric environment, is that the lack of information prioritization
could send an organization into a downward spiral in terms of planning, execution,
and outcome. In the April 2010 Aberdeen Business Review study, organizations, in
various revenue sizes, remain focused on profitability and business sustainability
through the economic downturn, with small companies obviously struggling to
establish their own identity and brand equity (Figure 1).
Figure 1: Top Business Goals for 2010 for Various-Sized Businesses
Percentage of Respondents, n = 1786
60%
50%
40%
30%
20%
10%
0%
51% 50%
Large Midsize Small
36% 35% 35%
27% 27%
15% 16%
14% 15% 19%
Profitability growth Improve brand awareness Increase market share Sustain business growth
Source: Aberdeen Group, April 2010
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