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State of the North American Pulp & Paper Industry - The Center for ...

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<strong>Industry</strong> Per<strong>for</strong>mance<br />

–<br />

ROTC Vs. Cost <strong>of</strong> Capital<br />

Cost <strong>of</strong> Capi ital<br />

Return &<br />

20%<br />

15%<br />

10%<br />

5%<br />

ROTC averages 7% vs.<br />

ROTC Averages 7 % vs.<br />

11% cost <strong>of</strong> capital<br />

11% Cost <strong>of</strong> Capital<br />

0%<br />

1975 1978 1981 1984 1987 1990 1993 1996 1999 2002<br />

Return On Total Capital<br />

Cost <strong>of</strong> Capital<br />

Returns<br />

Average 4<br />

Points Below<br />

Target --<br />

Rational<br />

Investors Will<br />

Not Allocate<br />

Capital To <strong>The</strong><br />

Poorly<br />

Per<strong>for</strong>ming<br />

Sector & Firms<br />

11

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