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State of the North American Pulp & Paper Industry - The Center for ...

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Grade Outlook<br />

– Tissue<br />

Tissue Remains Strongest Overall Segment in <strong>North</strong> America<br />

• End-product<br />

Demand Is Mature (<strong>American</strong>s Highest Per-<br />

capita Consumers in World & Incremental Demand Is Slow)<br />

• Demand Is steady -- yet Excess Capacity Could Build<br />

• However, Overall Firm Financial i Returns Less Sensitive to<br />

Supply/Demand Dynamics at Mill Level Than O<strong>the</strong>r Grades<br />

• Regulatory Considerations Will Limit Large M&A Activity<br />

• Technology Changes and New Entrepreneurial Entrants Will<br />

Drive Spending & TAD Proliferation = Potential Problem<br />

Implications: This segment has per<strong>for</strong>med best – a solid<br />

success story & expansion & upgrades will continue to lead<br />

<strong>the</strong> industry – but, TAD-like commoditization could be issue.<br />

61

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