State of the North American Pulp & Paper Industry - The Center for ...
State of the North American Pulp & Paper Industry - The Center for ...
State of the North American Pulp & Paper Industry - The Center for ...
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What Is <strong>North</strong> America’s –<br />
Market Perspective?<br />
• However<br />
-- <strong>The</strong> <strong>North</strong> <strong>American</strong> <strong>Industry</strong> Did Not<br />
Recognize This Competitive Landscape Change<br />
Until Mid 1990s and --<br />
Continued to behave as it did in <strong>the</strong> past – investing<br />
available cash in new capacity in 1980’s & early<br />
1990s<br />
• This New Capacity Relied on Increasingly<br />
Competitive Export Markets to Maintain Volume<br />
• Yet – Simultaneously -- Developing Regions &<br />
Europe Began Aggressive Imports into <strong>North</strong><br />
America.<br />
7
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