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Supplier Guidelines - Countdown

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8. Onecard Image and Onecard Indicator<br />

<strong>Supplier</strong> <strong>Guidelines</strong> – June 2009<br />

• The Onecard image or the Onecard Indicator must be used at least<br />

once in every communication piece.<br />

Onecard image<br />

• Use the Onecard image or the Onecard Indicator in preference to the<br />

logo wherever possible.<br />

• The minimum printable size for the Onecard image is 85mm across<br />

(the actual size of the card). Always use the Onecard Indicator if the<br />

final printed image will be smaller than this.<br />

• The minimum printable size for the Onecard Indicator is 35mm across.<br />

(25mm on vouchers)<br />

• Apply a 0.5pt white keyline around card image when used on solid<br />

colours (not necessary on light tints or white backgrounds).<br />

00 12345678 00<br />

Sam Sample<br />

minimum size is 85 x 54mm (actual physical size of card).<br />

Onecard indicator<br />

minimum size is 35mm<br />

25mm on vouchers<br />

Do not place either image on a background that is<br />

too busy.<br />

Either image should always be scaled<br />

proportionately.<br />

A subtle drop shadow 50% Black. Either image can be used with a rotation of 7°.<br />

CD3344 <strong>Supplier</strong> June <strong>Guidelines</strong>.indd 10<br />

24/6/09 10:56:56 AM

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