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6. Print Requirements Supplier Guidelines – June 2009 Here is a list of print specifications that has been prepared by our mailhouse to help you produce direct mail that they can work with: • Spot sealing is necessary to seal the ink in the paper for imagery. Areas of 100% ink coverage should be sealed, as indicated on right. This ensures that the stock is dry and doesn’t ruin expensive mailhouse machinery. It also provides a better looking finish for images. • Always allow at least 5% overs in each print run when supplying stock to the mailhouse to cover sign-offs, AB Samples and damaged stock. • Perforations should be rolled to ensure that the stock doesn’t bow, so that stock arrives flat at the mailhouse. • 12 TPI is recommended, or a microperf, which is flat. • Ink should be high-speed laser compatible to cope with temperatures over 400 o F. • Any background area to be lasered on should be no more than a15% screen of colour, and preferably it should be white. • Stock must be supplied flat to the mailhouse i.e. not folded • Pre-creasing stock allows for a better finish, but note that the mailhouse is unable to laser on a crease. • SRA3 is the largest size the mailhouse can process. • All creative formats should be checked by the mailhouse prior to printing. • If you choose to use an A4 double-sided creative mail piece please use the format shown at right. Images spot sealed All images and Blue band all spot sealed All lasered text All Brand logos to be spot sealed Blue spot sealed All lasered text Background a 15% screen All lasered text CD3344 Supplier June Guidelines.indd 8 24/6/09 10:56:42 AM
7. Font and Colours Supplier Guidelines – June 2009 Fonts • The font family for Onecard is Futura T. • All the weights in this family can be used, with the most common being Light and Bold. • For body copy use Futura T Light. Size ranging between 8pt –13pt, with minimum leading 2pts larger than font size. (eg for 8pt, minimum 10pt leading). • For subheadings use Futura T Light or Futura T Bold in a larger size than body copy. • Onecard cannot be italic. • Onecard can be bolded. Onecard Onecard • For the Onecard Privacy Statement use no smaller than Futura light (6.5pt with 8pt leading) Colours Onecard Blue PMS 301 100% cyan 45% magenta 18% Black #005295 0,155,82 Creative • Use real, appealing images. Bonus points Yellow PMS 109 10% magenta 100% yellow #ffdd00 255,221,0 • Provide a compelling reason to experience the exclusive offer. Futura T Light abcdefghijklmonpqrstuvwxyz abcdefghijklmonpqrstuvwxyz Futura T Bold abcdefghijklmonpqrstuvwxyz abcdefghijklmonpqrstuvwxyz CD3344 Supplier June Guidelines.indd 9 24/6/09 10:56:42 AM
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Page 3 and 4: 1. Background Supplier Guidelines -
Page 5 and 6: 3. Supplier Direct Mail Campaign En
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Page 11 and 12: 9. Onecard Logo Supplier Guidelines
Page 13 and 14: 11. Email Banners Supplier Guidelin
Page 15 and 16: 13. In-store Promotions Supplier Gu
Page 17 and 18: 15. Mailer Tags Supplier Guidelines

Supplier Guidelines - Countdown

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