Supplier Guidelines - Countdown

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2. Direct Mail Content Supplier Guidelines – June 2009 Content • All supplier offers must be the best in market. • All supplier mailings must be clearly branded as Onecard. • The supplier brand can be used as the principal in artwork, however ensure the Onecard branding is incorporated into artwork and copy so the customer is aware that it has come from Onecard. • Bridget Lamont, for Onecard is the signatory (never the supplier). • Outer must always include a tagline. This should be a teaser to the offer/ savings or product. Always consider the target market and avoid the outer coming across as an advertisement. • Ensure that letter copy is personalised and doesn’t sound like an advertisement. Through the Onecard database, we understand our customers purchase behaviour and can therefore talk to them in a relevant and personal way. • Both outer & inside creative must include “Exclusive Onecard Offer” text and the Onecard card imagery. This is to be on the same panel as the address panel, and the same panel as the letter copy. It must always be placed at the top. Letter Copy Panel EXCLUSIVE ONECARD OFFER • Outer creative must also include: • Tone and manner – should be friendly and familiar as a valued Onecard customer, however incorporate the fun of the supplier brand/product. • No endorsements or assurances. Instead, please use “Onecard together with X…” or “The experts at X…” or similar. • Letters must always be dated. • Salutation: – Dear (default) – Dear (where above is not possible) – Dear customer (where above is not possible) New Zealand Permit No. 100302 – NZ Permit Post Symbol & No 100302. – Return address details: If undelivered please return to Progressive Enterprises, Private Bag 93306 Otahuhu, Manukau 1640 • Name & address panel that the mailhouse can laser on. • All communications should contain the Onecard privacy statement below the signatory of the letter as follows: This offer has been sent to you by Onecard. In accordance with the Privacy Act 1993, your name and address have not been provided to . If you no longer wish to receive promotional offers from Onecard or would like to update your address details please contact Onecard Customer Services by phoning 0800 40 40 40 (Mon-Fri 8am-10pm, Sat/Sun 8.30am-5pm) or email onecard@progressive.co.nz. • The recommended paper stock is laser compatible 170gsm G-Print or Novatech Satin. • For DM lasered pieces, the required stock weight must be laser compatible. – Plastic wrapped letter: 170 gsm G-Print or Novatech Satin – Letter (inserted into envelope): 130gsm G-Print or Novatech Satin – Postcard: 200gsm to 250gsm G-Print or Novatech Satin CD3344 Supplier June Guidelines.indd 4 24/6/09 10:55:53 AM
3. Supplier Direct Mail Campaign Envelope Supplier Guidelines – June 2009 Reverse Window Envelope More sizzling Select treats for you inside. VP1 If undelivered please return to Progressive Enterprises, Private Bag 93306, Otahuhu, Manukau 1640. New Zealand Permit No.100302 Exclusive Onecard Offer If undelivered please return to Progressive Enterprises, Private Bag 93306, Otahuhu, Manukau 1640. New Zealand Permit No.100302 Exclusive Onecard Offer CD3344 Supplier June Guidelines.indd 5 24/6/09 10:56:29 AM
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Page 3: 1. Background Supplier Guidelines -
Page 7 and 8: 5. Direct Mail Coupons and Bonus po
Page 9 and 10: 7. Font and Colours Supplier Guidel
Page 11 and 12: 9. Onecard Logo Supplier Guidelines
Page 13 and 14: 11. Email Banners Supplier Guidelin
Page 15 and 16: 13. In-store Promotions Supplier Gu
Page 17 and 18: 15. Mailer Tags Supplier Guidelines

Supplier Guidelines - Countdown

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