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NESDA President’s Article On November 12th and 13th 2003, I attended the Inaugural HDTV Forum held in Marina Del Rey, California. The conferences main sponsors were CEA, DisplaySearch, and Insight Media. The focus of the conference was to take a look at the “entire” supply chain for HDTV content development and delivery. I emphasize the word entire because as usually is the case, the service industry was not factored into their thought process. I felt then as I do now that it is our job to help these entities realize just how important a role we play when consumers are making their buying decision. I decided at the start of the conference that it was my job to start this thought process rolling and help all concerned start to realize our importance to them. There was so much valuable information discussed during this two day conference and I will be sharing much of it with you in future articles. I would like to list several of the sessions presented and perhaps we could post them to the NESDA Online Forums for discussion. We could easily take a poll to see which sessions you would like to see discussed in future articles. Here is a listing of some of the sessions presented: • HDTV Status and Outlook • HDTV Content When is it Coming? • HDTV Distribution: Broadcast, Cable or Satellite? • Selling HDTV to Consumers • Front Projection HDTV: Will it Dominate the Projection Segment? Be a Part of the Future By Brian Gibson CET, NESDA President • Rear Projection HDTV: LCD, DLP, LCOS, or CRT? • Projection Engine Challenges • Alternative Big Screen Displays: Can any Challenge? • LCDs: The Dominant TV of the Future? • Will the CRT Survive the HDTV Era? • How Fast will PDPs Grow? • HDTV Electronics: Converging TVs, Monitors and Projectors That was an enormous amount of material that was covered during the two day conference. There were two separate tracks offered and you could only attend half of what was being presented. I gathered a great deal of information during the conference and I look forward to sharing it with all of you. If we have great interest in a few of the topics we may even be able to have the content provider provide a guest editorial. Many of us in recent years questioned whether HDTV would ever become a reality. The fact is it has arrived and is spreading like a wildfire. It has the potential to offer us a new lease on life if we handle it properly. We will most certainly all need to “kick it up a notch” as my favorite chef says. People who spend world class dollars for these new and fabulous products expect a much different experience when making their purchase. They certainly don’t expect to hear that “parts are not available” or “we can come take a look at it next week.” They don’t mind spending the big dollar; they already proved that with their purchase. Perhaps it is time for us to reflect on some of our own recent service experiences and ask ourselves if we are doing all that we can to provide world class service. Recently a friend was sharing a story with me about a furniture delivery that he received at his home. The company was the one of the largest advertisers in the area. They spend a fortune telling you about what a fabulous experience you will have shopping at their stores. All that hype was destroyed in one New York minute when the delivery personal proceeded to track mud and snow all over his new carpets. It is winter here in New England and the weather is certainly a factor in servicing in client’s homes. Our personnel have always been instructed to either take off their boots or put down a tarp. They also know better than to set down a tool box onto floor without first placing protection under it. This may seem off topic to you but what I am trying to show you here is that our people have a whole different perception of your company when you act as a professional. It’s an inexpensive way to show you really care and impress them. Perhaps this is another topic that we could chat about on the NESDA Online Forums. We all need to hone our skills and learn new ones in order to survive the bumpy road ahead. The need to diversify has never been more evident than it is right now. As the cost of all the new technologies continues to decline, the number of people who can afford to obtain them will be on the rise. That spells opportunity in a major way. Installing and or servicing home theaters is already a huge business. This is only one of many disciplines that we as servicers can learn to supplement of shrinking income and prosper in the future. Please let me know if there are any topics listed here that you would be interested in learning more about. As always all my best and keep up the fight to save our great industry. Samsung Introduces World’s Largest LCD-TV Samsung unveiled its new 57” TFT-LCD for High Definition (HD) TV at CES 2004. The 57” prototype represents the largest possible size for a fifth-generation glass substrate. Offering full HDTV functionality, the 57” model features Samsung’simproved PVA (ITO Patterned Vertical Alignment) and advanced polarizer technologies to achieve a 1000:1 contrast ratio. With its latest largest-ever model, Samsung now offers TFT-LCD TVs from 15 to 57 inches. Samsung will also showcased an 80” PDP TV at CES 2004. Its 80-inch screen is the largest ever in its category. A brightness of 800cd/m2 and the contrast ratio of 2000:1 were also achieved. All SAMSUNG flat panel TVs feature the company’s patented Digital Natural Image Engine (DNIe) technology. 10 — February 2004
Can We Talk? – Getting the Best Value From Your Membership By Fay Wood, Advisory Board & Chair, Marketing/Membership Committee Happy New Year to all! One of the things I most often observe is that folks don't always take advantage of what they pay for and they are entitled to. We all miss opportunities, whether it is not sending in that rebate for $10 (hey, that's $10 you don't have now!) or not taking advantage of some service in your neighborhood that is offered simply because you live there. As an extension of this, I am noticing a lot these days that members of NESDA don't always take advantage of what is available to them. So, I want to suggest some ways you can be sure you are getting the best value for your NESDA membership dollar. We all like to get our money's worth, right? Would you buy a new shirt or pair of pantsslacks and let them hang in your closet? Or, would you buy a new computer or piece of software and then not use it? The same thing applies to membership in your association. Why would anyone not take full advantage of something they are paying for that would save them money and/or help them with their businesses? NESDA has some great programs but they really are of no value if you don't use them. Here are a few that come to mind: • NESDAnet offers help from other servicers, parts distributors, TPA's, and interested manufacturers and other interested parties that monitor the list. • The Industry Relations Committee offers assistance with warranty payment issues and other problem solving to help you.. • The Marketing/Membership Committee awaits your input and ideas of how to make your membership more beneficial for you. • TechMate offers online technical tips. • NESDA "Members Only" has helpful links to all kinds of things • The NESDA Discount Program can save you real money on parts, test equipment, and other things you already buy and need in running your business. Are you using these benefits at all? On a regular basis? Every day? Are you up on what is offered and how to take advantage of it? Have you checked and navigated throughout the NESDA website @ www.nesda.com to learn all there is that is available to you? The best way to be knowledgeable is to read the bi-monthly member mailings and subscribe to NESDAnet. Make a regular time to browse the messages on NESDAnet so you can participate in the discussions that interest you. It does take time to read and participate. But if it saves you time and money, and brings you closer to your colleagues and customers it's worth the effort. Another benefit to you is something you may not have thought about, but you should should. Do you participate in your association's governance? Would you like to? Everyone is unique, and one of the major benefits of belonging to an association is that you can have a voice in how business is done. This doesn't happen overnight. Our existing board and committee members have, in most cases, been involved with the association for years, but it all started because they attended a convention or met someone who could tell that they were potential leaders. Some members don't see the need to do what it takes to participate. What DOES it take? It happens one-onone or in small groups or at the. The annual NESDA/ISCET convention, (NPSC - this year in Nashville), or at a regional meeting such as the smaller conferences put on by the state associations. We do so much by e- mail and online these days, but there is no substitute for personal involvement with your peers in a setting that encourages conversation and brainstorming. What will you do with these opportunities? Will you take advantage, or will you let them go by? Asking a lot of questions here and hoping it will lead you to some thought processing. It really is up to you. Please let me or anyone else on the board, or the NESDA Staff know how we can help. Talk with you next time! www.repairworld.com 11 — February 2004
Page 1 and 2: ProService Magazine A Journal of NE
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Page 14 and 15: Viewing the Passing Parade — ISCE
Page 16: www.tritronics.com

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