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the next evolution in cinema technology - Christie Digital Systems

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Museum of <strong>the</strong> Mov<strong>in</strong>g Image<br />

<strong>in</strong> NY selects <strong>Christie</strong> to create<br />

a unique view<strong>in</strong>g experience<br />

Orig<strong>in</strong>ally part of a studio complex built by<br />

Paramount Pictures <strong>in</strong> 1920 <strong>in</strong> Astoria, New York,<br />

<strong>the</strong> Museum of <strong>the</strong> Mov<strong>in</strong>g Image opened <strong>in</strong> one<br />

of <strong>the</strong> build<strong>in</strong>gs <strong>in</strong> 1988. The recent three-year,<br />

$67 million renovation and expansion — doubl<strong>in</strong>g<br />

<strong>the</strong> size of <strong>the</strong> Museum — completed its<br />

transformation <strong>in</strong> January of 2011.<br />

Accord<strong>in</strong>g to The New York Times, <strong>the</strong><br />

architect Thomas Leeser “effectively blurs <strong>the</strong><br />

boundaries among architecture, film and viewer.”<br />

Leeser <strong>in</strong>voked <strong>the</strong> unbounded possibilities of<br />

screens and projectors, especially <strong>in</strong> <strong>the</strong> 267-seat<br />

ma<strong>in</strong> <strong>the</strong>ater, which presents newly restored<br />

film classics to contemporary movies <strong>in</strong> formats<br />

rang<strong>in</strong>g from 16mm to 70mm film as well as<br />

digital 2D and 3D.<br />

Sweep and scope of<br />

<strong>the</strong>ater is spectacular<br />

Accord<strong>in</strong>g to Leeser, “film go<strong>in</strong>g is an imag<strong>in</strong>ary<br />

voyage; enter<strong>in</strong>g <strong>the</strong> <strong>the</strong>ater is not unlike<br />

enter<strong>in</strong>g an alien’s spaceship.” Tw<strong>in</strong> entry ramps<br />

encased <strong>in</strong> blue felt and blue lights <strong>in</strong>vite <strong>the</strong><br />

visitor <strong>in</strong>to a space that feels like a suspended,<br />

weightless pod. Upon enter<strong>in</strong>g, one encounters<br />

an explosion of colors on <strong>the</strong> custom designed<br />

stage curta<strong>in</strong> by textile designer C<strong>in</strong>dy Sirko, and<br />

is surrounded by deep blue fabric triangles <strong>in</strong> a<br />

pattern <strong>in</strong>spired by digital wireframe draw<strong>in</strong>gs.<br />

“Our use of <strong>the</strong> <strong>Christie</strong> <strong>Digital</strong> C<strong>in</strong>ema projector<br />

supports <strong>the</strong> core mission of <strong>the</strong> <strong>the</strong>ater which<br />

is <strong>the</strong> presentation of <strong>the</strong> highest quality c<strong>in</strong>ema<br />

experience possible,” notes Carl Goodman,<br />

<strong>the</strong> newly appo<strong>in</strong>ted executive director of <strong>the</strong><br />

Museum. “It effortlessly handles <strong>the</strong> wide diversity<br />

of programm<strong>in</strong>g we present to our audience<br />

Photo: Wendy Moger-Bross. Courtesy of Museum of <strong>the</strong> Mov<strong>in</strong>g Image.<br />

of c<strong>in</strong>ephiles, movie buffs, educators and more<br />

than 60,000 students each year, and <strong>the</strong> general<br />

public. It allows us to fulfill <strong>the</strong> Museum’s mission<br />

of advanc<strong>in</strong>g <strong>the</strong> public understand<strong>in</strong>g and<br />

appreciation of <strong>the</strong> mov<strong>in</strong>g image <strong>in</strong> all its forms.”<br />

Film and digital c<strong>in</strong>ema <strong>in</strong>staller for <strong>the</strong><br />

Museum, Gregg Paliotta, president and owner<br />

of <strong>Digital</strong> Media <strong>Systems</strong>, selected <strong>the</strong> <strong>Christie</strong><br />

CP2230 DLP C<strong>in</strong>ema ® 4K-ready Solaria Series<br />

digital projector for <strong>the</strong> ma<strong>in</strong> <strong>the</strong>ater. “As <strong>the</strong><br />

company responsible for c<strong>in</strong>ema <strong>in</strong>stallation, I<br />

felt that ‘it had to be a <strong>Christie</strong>’ for <strong>the</strong> most<br />

important <strong>the</strong>ater <strong>in</strong> <strong>the</strong> Museum. The need for<br />

<strong>the</strong> brightest image on <strong>the</strong> screen, day-<strong>in</strong>-andday-out<br />

reliability, and full DCI compliance were<br />

important factors <strong>in</strong> my choice,” said Paliotta.<br />

“Plus, <strong>Christie</strong> Brilliant 3D <strong>technology</strong> and<br />

<strong>the</strong> projector’s powerful output of 32,000 ANSI<br />

lumens were critical for 3D presentations, which<br />

require <strong>the</strong> brightest image possible.”<br />

Chief projectionist Richard Aidala's response<br />

to <strong>the</strong> <strong>in</strong>stallation of <strong>the</strong> <strong>Christie</strong> digital projector<br />

was summed up <strong>in</strong> just two words, “Love it!” He<br />

expla<strong>in</strong>ed that it exceeded all of his expectations.<br />

“The projector is exceptionally user-friendly —<br />

<strong>the</strong> lens shift and zoom are right <strong>the</strong>re. The<br />

touch panel control is so easy to navigate. I am<br />

amazed by how <strong>in</strong>tuitive <strong>the</strong> projector is.”<br />

“…<strong>the</strong> <strong>Christie</strong> digital <br />

c<strong>in</strong>ema projector<br />

supports <strong>the</strong> core<br />

mission of <strong>the</strong> <br />

<strong>the</strong>ater which is <strong>the</strong><br />

presentation of <br />

<strong>the</strong> highest quality<br />

c<strong>in</strong>ema experience<br />

possible.”<br />

Carl Goodman<br />

Executive Director<br />

Museum of <strong>the</strong> Mov<strong>in</strong>g Image<br />

Photo: Peter Aaron/Esto. Courtesy of Museum of <strong>the</strong> Mov<strong>in</strong>g Image.<br />

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