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Chocolate Report PDF - Fair Trade Barrie

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But the <strong>Fair</strong>trade banana currently<br />

only accounts for 1.4 per cent of the<br />

total volume of bananas sold in the<br />

UK. Last year, a total of 700,000 tonnes<br />

of bananas were sold. <strong>Fair</strong>trade<br />

bananas accounted for 10,000 tonnes<br />

of these - 1.7 per cent value of the UK<br />

banana market in 2001.<br />

Compare this to Co-op sales. Eleven<br />

per cent of its total banana sales last<br />

year were <strong>Fair</strong>trade, and <strong>Fair</strong>trade<br />

bananas made up 40 per cent of the<br />

Co-op’s pre-packed banana sales.<br />

If all retailers were to make the same<br />

commitment, the amount of <strong>Fair</strong>trade<br />

bananas sold in the UK would increase<br />

from 10,000 tonnes to 64,000 tonnes.<br />

Meanwhile, in the most mature of<br />

<strong>Fair</strong>trade markets - the ground coffee<br />

sector, the Co-op has also enjoyed<br />

unprecedented success, where<br />

<strong>Fair</strong>trade now accounts for some 20 per<br />

cent of all Co-op ground coffee sales.<br />

Setting up a <strong>Fair</strong>trade co-operative<br />

creates a virtuous circle: getting a<br />

decent, stable return for their labour<br />

means growers can plan for their own<br />

future and that of their children, with<br />

less vulnerability to human exploitation<br />

and natural disaster.<br />

New co-operatives are being set up,<br />

but the pace is slow: the barrier is<br />

consumer demand for <strong>Fair</strong>trade<br />

produce in the rich countries.<br />

The more demand there is for <strong>Fair</strong>trade,<br />

the more <strong>Fair</strong>trade co-operatives<br />

there will be. What is needed is for<br />

consumers to choose the <strong>Fair</strong>trade<br />

product over the alternative. The<br />

Co-op believes retailers in the UK<br />

could do much more to encourage<br />

PHOTOGRAPHY: Brian Moody<br />

and accelerate consumer demand<br />

and harness buying power to source<br />

more <strong>Fair</strong>trade produce.<br />

We ourselves are stepping up our<br />

own commitment through a new and<br />

radical initiative, designed to take<br />

<strong>Fair</strong>trade out of the niche and into the<br />

mainstream. The focus of this initiative<br />

is on chocolate - and the cocoa used<br />

to produce it.<br />

We are switching the sourcing of<br />

the entire range of Co-op block<br />

chocolate so that all the cocoa will<br />

be exclusively from <strong>Fair</strong>trade growers.<br />

Why chocolate and cocoa?<br />

PHOTOGRAPHY: Brian Moody PHOTOGRAPHY: Brian Moody<br />

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