Chocolate Report PDF - Fair Trade Barrie
Chocolate Report PDF - Fair Trade Barrie
Chocolate Report PDF - Fair Trade Barrie
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But the <strong>Fair</strong>trade banana currently<br />
only accounts for 1.4 per cent of the<br />
total volume of bananas sold in the<br />
UK. Last year, a total of 700,000 tonnes<br />
of bananas were sold. <strong>Fair</strong>trade<br />
bananas accounted for 10,000 tonnes<br />
of these - 1.7 per cent value of the UK<br />
banana market in 2001.<br />
Compare this to Co-op sales. Eleven<br />
per cent of its total banana sales last<br />
year were <strong>Fair</strong>trade, and <strong>Fair</strong>trade<br />
bananas made up 40 per cent of the<br />
Co-op’s pre-packed banana sales.<br />
If all retailers were to make the same<br />
commitment, the amount of <strong>Fair</strong>trade<br />
bananas sold in the UK would increase<br />
from 10,000 tonnes to 64,000 tonnes.<br />
Meanwhile, in the most mature of<br />
<strong>Fair</strong>trade markets - the ground coffee<br />
sector, the Co-op has also enjoyed<br />
unprecedented success, where<br />
<strong>Fair</strong>trade now accounts for some 20 per<br />
cent of all Co-op ground coffee sales.<br />
Setting up a <strong>Fair</strong>trade co-operative<br />
creates a virtuous circle: getting a<br />
decent, stable return for their labour<br />
means growers can plan for their own<br />
future and that of their children, with<br />
less vulnerability to human exploitation<br />
and natural disaster.<br />
New co-operatives are being set up,<br />
but the pace is slow: the barrier is<br />
consumer demand for <strong>Fair</strong>trade<br />
produce in the rich countries.<br />
The more demand there is for <strong>Fair</strong>trade,<br />
the more <strong>Fair</strong>trade co-operatives<br />
there will be. What is needed is for<br />
consumers to choose the <strong>Fair</strong>trade<br />
product over the alternative. The<br />
Co-op believes retailers in the UK<br />
could do much more to encourage<br />
PHOTOGRAPHY: Brian Moody<br />
and accelerate consumer demand<br />
and harness buying power to source<br />
more <strong>Fair</strong>trade produce.<br />
We ourselves are stepping up our<br />
own commitment through a new and<br />
radical initiative, designed to take<br />
<strong>Fair</strong>trade out of the niche and into the<br />
mainstream. The focus of this initiative<br />
is on chocolate - and the cocoa used<br />
to produce it.<br />
We are switching the sourcing of<br />
the entire range of Co-op block<br />
chocolate so that all the cocoa will<br />
be exclusively from <strong>Fair</strong>trade growers.<br />
Why chocolate and cocoa?<br />
PHOTOGRAPHY: Brian Moody PHOTOGRAPHY: Brian Moody<br />
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