Architect 2014-03.pdf

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66 CENTER ARCHITECT THE AIA MAGAZINE MARCH 2014 WWW.ARCHITECTMAGAZINE.COM Text by Thomas Fisher, Assoc. AIA Illustration by Jessica Rubenstein BEST PRACTICES VALUE ADDED ARCHITECTS HAVE BEEN SLOW TO CHAMPION THE RETURN ON INVESTMENT THAT THEIR WORK CAN BRING. BUT EVEN A LITTLE DATA CAN CONVINCE CLIENTS THAT SPENDING MORE CAN MEAN SAVING MORE. LAST OCTOBER, Edward Mazria, AIA, the founder and CEO of Architecture 2030, shared a surprising statistic during a talk he gave at the Design Futures Council’s Leadership Summit on Sustainable Design. Mazria said that the U.S. Energy Information Administration “forecasts that American consumers will spend $4.61 trillion less on energy between 2013 and 2030 than was originally projected in 2005.” This is good news, of course, for everyone who cares about reducing energy consumption. But Mazria’s comment raised a question for me: How do the energy savings architects have generated for clients compare to our fees? With some 100,000 architects nationwide, according to NCARB, and with gross revenue per employee estimated at roughly $200,000, according to Design Intelligence, that means architects earn about $20 billion in fees annually. Compare that to the $4.61 trillion in projected energy savings over the next 17 years, which works out to an average of $271 billion per year. Granted, while “architects have certainly played a part” in reducing energy consumption, says Mazria, “we can’t attribute the savings to any one group—design, codes, federal and state legislation, and incentives all play a role.” Still, even if architects can claim only one-tenth of those savings—$27 billion per year—the profession more than justifies its annual fees solely with the reductions that architects bring to clients’ energy costs. Moreover, consider that homeowners, on average, realize a 60 percent return from substantial residential improvements, or that 87 percent of nonresidential clients in a Deloitte Consulting survey said that green retrofits increased the productivity of employees. All of this helps make a case for the return on investment (ROI) of architecture itself, but it also demonstrates the tremendous ROI of
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