Untitled - CII Institute of Logistics

FUNDAMENTALS OF LOGISTICS
• By port terminals: The container finally arrives at the port to be shipped whether road or
rail transport is used to transfer containers.
• By ships: To secure benefits of rapid loading and unloading and thus to ensure efficient
utilization of space, containers are built or customized. Wide hatches give complete access
to holds in these ships.
Designing a Package:
Designing the package involves the following steps:
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Briefing the designer: The person who is designing the package needs to understand what is in
the mind of the manufacturer. A complete marketing analysis may be given to the designer or
some specific objectives may be given. The designer needs to list his views about the problem.
Gathering information about the package: Meeting the people involved in the production
process, various channel members like sales personnel, dealers etc. has to be done. Facts about
the packaging materials need to be gathered.
Writing the Design Platform: The designer gives a report giving details of what he has
understood and what must be done to achieve the objectives he has laid down. The product and
packaging engineers need to work together.
Creative Phase: Here, the creative people are involved. They are given a precise definition of the
problem and a set of objectives to work upon. They are required to find visual solutions to the
problems stated within the boundaries outlined in the platform of design.
Consulting Suppliers: Then, the appropriate suppliers of materials need to be called in. The
ideas are synchronized with reality. The ideas need to be practical and also cost effective.
Initial Presentation: The ideas are presented at a first visual presentation meeting. The client
actually sees the work being done. The designs should be judged in relation to the design
platform.
Modification: Modifications, if any which need to be done after the first presentation, must be
made.
Design Testing: To test package, a number of tests have been developed, a few of which have
been listed below:
CII INSTITUTE OF LOGISTICS 64
Website: www.cii.in / www.ciilogistics.com