October 2012 - Trademax Publications

furniture
Knock on Wood
When two talented friends combined their individual fortes,
one for architecture and the other for furniture crafting, the
result was a furniture and decorative accessory range that
embraced not just their expertise, but also their passion for
product design using the endless possibilities of timber.
Georg van Gass’s design knowledge, combined
with Zander van Niekerk’s specialized furniture
manufacturing skills led to the inception of their
company, Goet.
After having been asked what it was that they do, Goerg
and Zander decided that the Afrikaans word for ‘stuff’
seemed a hugely appropriate response. The name
encompassed their infinite stream of ideas and diverse
offering, so Goet stuck.
The relationship between form and function clearly rings
true in this relationship, both in terms of the finished
product and in the teamed design process.
The natural combination of individual skills and innate
intuition results in aesthetically beautiful pieces that are
also totally functional.
“It’s very much a collaborative effort,” says Georg, adding,
“the lines are often blurred, though, between our more
defined individual roles and our experiences; we often
find ourselves swapping roles as designer and craftsman.”
With fun being a natural third ingredient to Goet’s design
ethos, it seems rather appropriate, in an industry
dominated by men, and refreshing that the real backbone
of the Goet brand is Georg’s wife Rhone.
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OCTOBER 2012 //